Communication guidance
Information and communication
The communication activities under the Grants involve people and institutions in many countries. In order to communicate effectively, the Information and Communication chapter of the Regulations on the implementation of the EEA and Norwegian Financial Mechanisms 2021-28, complemented by this manual, provides a common set of references to: • Create a consistent and comprehensive message; • Meet the need for factual information on programmes and projects; • Convey the values of the overall grant schemes. Benefits of communication – A shared responsibility Transparency and accountability : ensure that the public is informed about how the funding is spent and helps limit the potential for misuse that might arise from insufficient access to information. Openness and accessibility : a large web of actors on the ground makes it possible to better communicate opportunities for applying for funding and engaging in partnership projects. Not just process, but results : those involved in the project or programme have the best knowledge about the results and achievements and are thus best placed to communicate impact and results to national, regional and local audiences.
Roles and responsibilities There are several actors involved in the implementation and communication of programmes and projects supported by the EEA and Norway Grants. These include National Focal Points, Programme Operators, Fund Operators, Donor Programme Partners, Project Promoters and other relevant stakeholders. Each actor has specific roles and responsibilities, including obligations related to communication and visibility. The full list of responsibilities and requirements for the various actors is outlined in Chapter 3 of the Regulations on the implementation of the EEA and Norwegian Financial Mechanism 2021–2028. This Communication and Design Manual is intended primarily as a guidance document for National Focal Points, Programme Operators and Project Promoters. It provides the tools and instructions needed to ensure communication efforts are strategic, consistent and in line with the regulations. At the same time, the manual is also designed to be a practical and useful reference for anyone involved in communicating about the EEA and Norway Grants. This includes partners, stakeholders, contractors, and others who help inform the public, raise awareness and ensure visibility for the Grants and the Donor States. Clear communication, coordinated across all levels, helps ensure the visibility of the Grants, highlights results, and strengthens the cooperation between the Donor States and the Beneficiary States.
On the following pages, you will find useful checklists.
Communication and Design Manual - EEA and Norway Grants
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