tions. “T h e n ice th ing about adver tising on a program such as ‘Good News in M u sic,’ ” says B lum ay, “is that a sponsor can reach people for God w ithout putting his support on the basis of a contribution or w ith out in terfering w ith his normal chu rch tithe. H e can make an ex penditure for the Lord’s work over and above his normal giving by tak ing it from his advertising budget instead of his tith e and, at the same time, receive a good retu rn for his investment in the same m anner that ¿ie does in sponsoring secular pro gram s.” B lum ay is not a musician but ap preciates good music. H e plays p i ano by ear. However, his mother and a sister are both chu rch organ ists. H is father, once a circu it-rid ing Methodist preacher in the hills of Kentucky, for years has been a noted gospel singer-preacher. In ea rlier years he made V icto r and Rodeheaver records. “W e were always singing or p lay ing hymns at home,” B lum ay says. H e feels this background is inval uable in guiding h im to make his program selections. B lum ay is m arried and the father of th ree children— a daughter, 16, and sons, 14 and 9. He has spent most of his life in California and graduated from the Un iversity of Southern California where he sang in the glee club and m ixed chorus. F o r several years he worked as a sportswriter in Los Angeles on T h e T im es. H e then went into public relations and advertising work and broadcasting. A t one stage he was even doing television commercials. He is an accomplished song lead er, perform ing in m a jo r churches and before well-known religious groups throughout Southern Cali forn ia, another factor th a t aids him in choosing the righ t records for his show. It keeps h im in close touch w ith the modern pulse of re ligious record desires. H e is a dea con and a Sunday school teacher at a large P resby terian church, and he- is past president of the C ivic Center D ivision of In ternational Christian Leadership and has helped start oth er new government IC L groups. He is also a member of the Advisory Committee for Campus Crusade. In addition to his disc jockeying, B lum ay conducts a public relations- advertising business w ith both re ligious and secular clients. END.
Disc Jockey Blumay: Father was a circuit-riding preacher.
Gospel Disc Jockey
I n the broadcasting business Carl B lum ay is what is known as a disc jockey. H e spins records, but in stead of tw irling the latest pop p lat ters he sticks to sacred and gospel tunes. Th is selection of records in itself is somewhat unusual but the thing th a t is baffling the so-called experts is that the program has reg u lar commercial sponsors. Sponsors ju st a ren ’t supposed to go for such programs. D isc Jo ckey B lum ay is on the air Monday through F rid ay from Long Beach , Calif. (KG ER , 1 :1 5 -2 :4 5 )
and he calls his record program “Good News in M u sic.” An indication of ju st how unusu al such a program is can be seen in that while it is a strictly local a f fa ir it has gained nationwide pub licity . One magazine of over a m il lion circu lation recen tly featured B lum ay and his records, and the show business trade publications B illb o a rd and V a riety have both carried write-ups. T h e standard way for religious programs to gain support is by ask ing the listeners to send in dona
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