Red Ledges Listing Presentation

Marketing Presentation Red Ledges

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Mitchel Burns Chief Operating Officer, Red Ledges

AGENT NAME Designations (435) 000-0000 agent@bhhsutah.com

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. In hendrerit gravida rutrum quisque non tellus orci. Aliquet eget sit amet tellus. Scelerisque eu ultrices vitae auctor eu augue ut lectus. Enim ut tellus elementum sagittis vitae et leo duis. Amet consectetur adipiscing elit duis tristique sollicitudin nibh. Mauris in aliquam sem fringilla ut morbi. Scelerisque eu ultrices vitae auctor eu augue ut lectus. Placerat in egestas erat imperdiet sed euismod nisi porta lorem. Sagittis aliquam malesuada bibendum arcu vitae elementum curabitur. Eu mi bibendum neque egestas congue quisque egestas diam. Et ultrices neque ornare aenean euismod elementum nisi quis eleifend. Elit scelerisque mauris pellentesque pulvinar pellentesque habitant morbi tristique. Porttitor massa id neque aliquam vestibulum morbi blandit. Nisl rhoncus mattis rhoncus urna neque viverra justo. Ac placerat vestibulum lectus mauris. Risus commodo viverra maecenas accumsan lacus vel facilisis. Eu facilisis sed odio morbi quis commodo odio aenean sed. Mi eget mauris pharetra et. Rhoncus aenean vel elit scelerisque mauris pellentesque pulvinar pellentesque. Non curabitur gravida arcu ac. Et malesuada fames ac turpis egestas sed tempus. Massa tincidunt nunc pulvinar sapien et. Lorem dolor sed viverra ipsum nunc aliquet. Quis enim lobortis scelerisque fermentum dui faucibus in ornare. Condimentum vitae sapien pellentesque habitant morbi tristique senectus. Etiam non quam lacus suspendisse faucibus interdum.

Ehendaecae. Perum rem et reicitam am hari dem dolessi consedis explandenti te sincia volores am everum quam simoditatus excest venisti dolorep erovit et facepel iquossume por raturibust lab ium asinimil maion renis volum, solorestios audigni millabo. Nequunt enimi, sam fugita qui oditateceate nimperi busciunda am volupist estotatus, sed. - John and Jane Doe | Park City, Utah Ehendaecae. Perum rem et reicitam am hari dem dolessi consedis explandenti te sincia volores am everum quam simoditatus excest venisti dolorep erovit et facepel iquossume por raturibust lab ium asinimil maion renis volum, solorestios audigni millabo. Nequunt enimi, sam fugita qui oditateceate nimperi busciunda am volupist estotatus, sed. - John and Jane Doe | Park City, Utah

The Red Ledges Sales Team has represented more than X sales in the community. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. In hendrerit gravida rutrum quisque non tellus orci. Aliquet eget sit amet tellus. Scelerisque eu ultrices vitae auctor eu augue ut lectus. Enim ut tellus elementum sagittis vitae et leo duis. Amet consectetur adipiscing elit duis tristique sollicitudin nibh. Mauris in aliquam sem fringilla ut morbi. Scelerisque eu ultrices vitae auctor eu augue ut lectus. Placerat in egestas erat imperdiet sed euismod nisi porta lorem. Sagittis aliquam malesuada bibendum arcu vitae elementum curabitur. Eu mi bibendum neque egestas congue quisque egestas diam. Et ultrices neque ornare aenean euismod elementum nisi quis eleifend. Elit scelerisque mauris pellentesque pulvinar pellentesque habitant morbi tristique. Porttitor massa id neque aliquam vestibulum morbi blandit. Nisl rhoncus mattis rhoncus urna neque viverra justo. Ac placerat vestibulum lectus mauris. Risus commodo viverra maecenas accumsan lacus vel facilisis. Eu facilisis sed odio morbi quis commodo odio aenean sed. Mi eget mauris pharetra et. Rhoncus aenean vel elit scelerisque mauris pellentesque pulvinar pellentesque. Non curabitur gravida arcu ac. Et malesuada fames ac turpis egestas sed tempus.

Market ing Your Home

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. In hendrerit gravida rutrum quisque non tellus orci. Aliquet eget sit amet tellus. Scelerisque eu ultrices vitae auctor eu augue ut lectus. Enim ut tellus elementum sagittis vitae et leo duis. Amet consectetur adipiscing elit duis tristique sollicitudin nibh. Mauris in aliquam sem fringilla ut morbi. Scelerisque eu ultrices vitae auctor eu augue ut lectus. Placerat in egestas erat imperdiet sed euismod nisi porta lorem. Sagittis aliquam malesuada bibendum arcu vitae elementum curabitur. Through our team of graphic designers, strategic marketers, and technology specialists each of our listings receive a personalized marketing package including: flyers, brochures, and postcards; individual property positioning; technology and digital marketing campaigns; and analytic reports. Red Ledges Sales & Marketing Department

SALES & MARKETING Joe Carter Vice President of Sales and Broker, Red Ledges Hilary Greene Marketing Manager, Red Ledges Sarah Taylor Marketing Assistant, Red Ledges

Diane Rinehart Senior Vice President of Marketing & Development Services, Utah Properties Joe Lowry Chief Technology Officer, Utah Properties Beth Rinehart Marketing Director of Development Services, Utah Properties Jill Rose Silverberg Creative Director of Development Services, Utah Properties

Visual assets are critical to marketing your home. Our strategy is comprehensive and includes professional photography, print collateral, and digital platforms. Showing Your Home In Its Best Light

PROFESSIONAL PHOTOGRAPHY Each of our listings receives high-quality photography that gives potential buyers visual insight into your home with optional aerial, twilight, cinematic, and lifestyle upgrades. 3D VIRTUAL WALK THROUGH A virtual reality tour allows potential buyers to experience your home from anywhere in the world. We offer an experience that is realistic, immersive, and the latest in visual marketing technology.

Digital Marketing

ONLINE MARKETING Over 90% of consumers search for property online. Through our extensive digital advertising and marketing platform, we robustly syndicate your listing locally and globally, and advertise widely on social media and throughout the web. We offer the best possible online exposure for our clients. CUSTOM PROPERTY SITES Each of our listings receives its own unique and customized website. Beyond providing a landing page showcasing your home’s visuals and property information, having a unique website allows your agent to promote your home online across the MLS, social media, agent websites, and other syndicated sites, networks, and platforms. EMAIL MARKETING Providing information to prospective buyers and their agents plays a critical role in selling homes. In the majority of sales, the buyer is represented by a local Realtor®. We equip our agents with a powerful, proprietary email marketing platform that allows them to send your listing details to their Sphere of Influence (SOI) and contacts. Robust reporting includes tracking interest through activity, views, and link clicks. SOCIAL MEDIA, MOBILE, AND ONLINE ADVERTISING When selling your home, we deliver maximum exposure to the right audience. Our in-house marketing team has the capability to assist with a comprehensive digital and social media campaign for your property. With advertisements targeted to consumers based on location, website history, and behavioral markers, we put your property in front of a highly targeted audience of potential buyers.

MOBILE SEARCH APP Our Berkshire Hathaway HomeServices Utah Properties mobile app allows buyers to view listings anywhere, anytime, from any device with real-time MLS updates.

Print Marketing Extensive Red Ledges and Utah Properties print ads are placed in publications that reach an affluent audience around the world to increase brand awareness and to drive traffic to our website so that your home is in front of a wide audience. Our global print strategy includes Wall Street Journal, Mansion Global magazine, Unique Homes, Unique Homes China, Unique Homes Taiwan, DuPont REGISTRY, NonStop, and Prestige Magazine.

Locally, we showcase listings through channels including:

Salt Lake Magazine Salt Lake Tribune Park City Magazine Mountain Express Magazine Heber Valley Guide The Park Record Newspaper Real Estate Monthly Living - Mountain Real Estate Guide Standard-Examiner Newspaper

Local & Global Reach Our syndication partnerships deliver more than 40,000 unique listing views per week.

Berkshire Hathaway HomeServices’ network covers 98% of the highest quality syndication channels. When it comes to promoting your listing, we believe in both quality and quantity. As a result of our industry prestige, we command strong, standing relationships with media partners and have the capability to distribute our represented properties to the most trafficked online search sites. Our partners include Berkshire Hathaway HomeServices, the Wall Street Journal, Zillow, Trulia, Realtor.com, Unique Homes, MansionGlobal.com, DuPont Registry, the Robb Report, The Travel Channel, Homes.com, HomeFinder.com, Coldwell Banker, Keller Williams, Sotheby’s, Comcast, RealtyTrac, Homes & Land, and more. Your home will also feature prominently on the Red Ledges website with extensive exposure through digital marketing channels.

International Marketing

The Berkshire Hathaway HomeServices global website features domestic listings in 12 different languages with currency and measurement options for prospective buyers both in the U.S. and abroad. Berkshire Hathaway HomeServices utilizes an elite network of powerful relationships along with modern, effective tools to bring together buyers and sellers from all over the world. We reach up to 6 million unique users monthly through New Corp.’s Mansion Global WeChat channel and MansionGlobal.com; The Wall Street Journal’s international sites: WSJ.com Europe, WSJ.com Asia, and WSJ.com; and through the highly affluent audience following the Financial Times of London. Listings also appear on Juwai.com, China’s largest international property portal attracting more than 2 million affluent Chinese consumers per month.

Our global syndication strategy capitalizes on consumer preferences and search patterns to keep Berkshire Hathaway HomeServices’ listings in front of the world’s serious and qualified home buyers.

Posi t ioning Your Property

Positioning Your Property

FACTORS TO CONSIDER • Property style and floor plan • Condition and curb appeal • Property age • Lifestyle and history of the property • Community and amenities • Public information • Tax records

ADOPTING THE RIGHT MINDSET When putting your home on the market it is important to adopt the right mindset: you are no longer the home-owner, you are a home-seller. Begin to see the property through a buyer’s eyes. Recent remodeling and upgrades can increase your homes’ value. Other factors that can directly impact the value of your property include: current mortgage interest rates, national and regional economic conditions, buyer demand, seasonal trends, availability of similar properties, and prices of recently sold properties.

Berkshire Hathaway HomeServices Utah Properties has partnered with American Home Shield® to offer our clients the AHS® Home Warranty protection package which includes covered home system repair and replacement expenses while their property is on the market. Please inquire for package pricing. Protecting Your Property

Pricing Your Property

USING A COMPARATIVE MARKET ANALYSIS A Comparative Market Analysis (CMA) is the strongest tool available to determine the most strategic selling price. It compares your property to similar properties in your neighborhood which provides us with your property’s most accurate market value.

Once adjustments are made for square footage and features, your agent can make a qualified recommendation for the asking price of your property.

At Berkshire Hathaway HomeServices Utah Properties, our state-of-the-art CMA platform features live updates as the market changes to give you the most current and accurate market analysis.

PRICING STRATEGY

*

2% 30% 60% 80% 92%

POTENTIAL BUYERS

5% above

10% below

5% below

10% above

MARKET VALUE TRUE

If you price too high, many potential qualified buyers will not look at your property.

If you price too low, you may receive more interest but you will likely not get the highest return on investment.

By objectively assessing your property’s value and positioning it competitively within the marketplace you are most likely to receive the highest quality buyers and the best return on investment.

* National Association of Realtors: Pricing Pyramid

Utah Propert ies

#1 largest Brokerage Firm in Utah $2.89 billion 500 agents Total Annual Sales Across 34 Offices

Our Company Story

Stephen C. Roney CEO & Owner Chris Robinson President, Principal Broker MANAGEMENT

Diane Rinehart SVP, Marketing and Development Services Jamie Roney Vice President, Marketing Bill Coleman SVP, Commercial and Development Services Kyle England Chief Financial Officer

Joe Lowry Chief Technology Officer Kevin Larsen SVP, Wasatch Back Operations Kevin Cameron SVP, Wasatch Front Operations Lance May VP, Land and Development Services Craig Lelis VP / Managing Broker, Sugar House

Kim Gempeler Branch Broker, St. George Nikole Andersen Branch Manager, Moab Sharon Spratley Branch Broker, North Salt Lake Corey Hadley Branch Broker, South Ogden Lori Gee Director of Relocation

Berkshire Hathaway HomeServices Utah Properties is an independently owned, full-service brokerage with offices throughout the Wasatch Front, Wasatch Back and Southern Utah. We are the most successful brokerage firm in Utah with annual sales over $2.4 billion and ranked the #1 Brokerage in Utah by Real Trends and RisMedia, and in the top 10 independently owned brokerages in the Berkshire Hathaway HomeServices network nationwide. We have been locally owned and operated since opening our doors in 1976. After years of award-winning success both nationwide, as well as in Utah, Berkshire Hathaway HomeServices Utah Properties continues to outperform the local competition while continually seeking ways to improve our legendary customer service.

Steve Roney, Jr. SVP, Operations Tom Roney SVP, Operations Will Cooper President, Business Development

Our Utah Office Locations With 34 offices throughout northern and southern Utah, we have the largest local footprint of any brokerage in the area.

WASATCH BACK Corporate Headquarters 537 Main Street

WASATCH FRONT Salt Lake City Office 6340 South 3000 East Sugar House Office 1064 East 2100 South North Salt Lake Office 1010 North 500 East

DEVELOPMENT SALES GALLERIES Argent Empire Pass

APEX

Heber Office 2 S. Main Street

Discovery Ridge

Main Street Office 354 Main Street

Hideout

King’s Crown

Newpark Hotel 1476 Newpark Boulevard Park Avenue Offices 1030 Park Avenue 1700 Park Avenue

South Ogden Office 5929 S. Fashion Pointe Drive

KLAIM

Eden Office 2580 N. Highway 162

Pendry Residences Park City

Red Ledges

SOUTHERN UTAH St. George Office 2 W. St George Boulevard

Park City Mountain 1385 Lowell Avenue

St. Regis Deer Valley

Stein Eriksen Residences

Redstone Office 1635 Redstone Center Drive

Talisker Club, Tuhaye

Moab Office 50 E. Center Street

Saddleview Office 2200 Park Avenue Snow Park Lodge Deer Valley® Resort

Talisker Tower, Empire Pass

The Colony at White Pine Canyon

Viridian

Sundial Lodge Base of Canyons Village

Yotel PAD Park City

Town Lift Office 751 Main Street

A National Network of Innovation and Adaptation Berkshire Hathaway, a worldwide holding company based in Omaha, NE, is one of the most admired companies in the world. The chairman and CEO, Warren Buffett, is often referred to as the “Oracle of Omaha,” and is one of the world’s most influential people according to TIME Magazine. Berkshire Hathaway has placed in the Top 5 most respected companies six years in a row in BARRON’S Magazine. Berkshire Hathaway HomeServices is one of America’s fastest-growing real estate brokerage networks, with more than 47,000 agents and 1,300 offices. With global partnerships such as the London Estate Agency Kay & Co, Rubina Real Estate GmbH in Berlin, Maggi Properties in Milan, and Gulf Properties in Dubai, Berkshire Hathaway HomeServices continues to serve clients both domestically and abroad. Our Utah Properties strategic associations allow us to understand and anticipate national and global real estate trends. As members of Realty Alliance Network: an industry leading organization of which we are the only Utah brokerage with membership; RealTrends: an invitation only and highly respected real estate network organization; and Re-Think Council: Berkshire Hathaway HomeServices’ millennial think tank, we are kept informed of all industry innovations, trends, buyer psychographics, and more which we translate into successful transactions for our clients.

more than 1,450 Offices 50,000 Agents

across the nation

At Berkshire Hathaway HomeServices Utah Properties, it is our goal to make the home-selling process as efficient, stress-free, and successful as possible. When you work with us, you can rest assured we have the capacity and experience required to market, showcase, and sell your home.

Stephen C. Roney CEO & Owner, Berkshire Hathaway Homeservices Utah Properties

Please obtain the Property Report required by federal law and read it before signing anything. No federal agency has judged the merits or value, if any, of this property. All descriptions, depictions, and renderings are provided solely for illustrative purpose and are subject to change. 2020 Red Ledges Land Development, Inc. A member of the franchise system of BHH Affiliates, LLC. Equal Housing Opportunity.

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