ReachOutIT March 2019

Are You Qualifying Your Prospects? 3 Questions to Ensure You Obtain the Right Clients

4 Steps To Protect Your Business After the Marriott Data Breach Last November, Marriott announced some bad news: The data of up to 500 million customers may have been compromised in an attack. If you travel regularly for business and are a customer of the Marriott branch – including Westin, Sheraton, the Luxury Collection, Four Points, W Hotels, St. Regis, Aloft, Element, Tribute Portfolio, and Design Hotels – there are some things you need to do. First, change your passwords. This should include your potentially compromised account and any accounts that, for some reason, still use the same login or password in 2019. Then, start keeping a close eye on your credit card and bank accounts. You may even want to consider freezing your credit. Finally, be very careful about opening emails. Cybercriminals love piggybacking on actual customer contacts from big corporations to send out phishing emails. SmallBusinessTrends.com, Dec. 13, 2018

The shotgun lead generation approach is both ineffective and inefficient. For years, businesses put the power of decision-making in the hands of the consumer. Companies chased after any opportunity to put their name in front of a lead, hoping their skills would lead to a conversion. It wasn’t until recently that marketing and lead generation trends flipped the tables. Rather than an organization spraying out strategies across every feasible medium, new tactics implement a more targeted approach to get the right clients. Here are three questions you can ask to qualify your prospects. Rather than taking any client they can get, a smart business owner focuses their attention toward the leads they want. It’s important to focus on candidates in a specific demographic. Doing business with those who match your requirements will result in happier clients and better relationships. HOW MUCH TIME ARE YOU WILLING TO SPEND ON A LEAD? Once you understand the type of client you’re looking for, the next step is to designate how much time you’re willing to spend fostering a connection. Just because someone fits what you’re looking for doesn’t mean they are worth the time investment. Some of your ideal prospects will demand excessive time from your team, making the cost of client acquisition even higher. Set a maximum amount of time you’re willing to dedicate to a lead, and as you get closer to that threshold, ask yourself if it’s worth continuing that relationship. You may attract the right lead, and you might be able to convert that lead efficiently, but that doesn’t mean they are the right fit for your company. Above all else, a client needs to match your core values. Your team is a direct reflection of your company, but so are your clients. By qualifying your prospects effectively, you’ll increase client retention, improve client satisfaction, and create rave followers. Rather than trying to find leads under any rock you can turn over, ask these three questions about each prospect, and you’ll find more success in business. WHAT DOES YOUR IDEAL PROSPECT LOOK LIKE? DOES THE PROSPECT ALIGN WITH YOUR VALUES?

Apple’s iOS 11 app is full of exciting new tricks, but the most useful one is a little buried and definitely a lot less glamorous than most: the document scanner inside the Notes app. You no longer need to use a third-party app to upload your documents; you can do it inside Apple’s excellent internal solution. Just open up Notes, hit the “+” symbol above the keyboard, and tap “Scan Document.” Then all you need to do is select your settings, point it at whatever document you’re trying to digitize and it’ll do the rest. It’ll optimize the picture as a scan and make the document as readable as possible. TheVerge.com, Sept. 26, 2017 Scanning Documents Has Never Been Easier — Here’s How

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