Bob Norton Consulting - October 2018

Cover story, continued ...

destined for true love. Two tries meant their love would fade with time. And three or more bites was a sign that the relationship was doomed. Another version of the game was more of a competition. The first person to bite into an apple would be the first to get married. It wasn’t unlike catching the bride’s bouquet at a wedding. Some people adore this sweet mellowcreme treat, while others insist the divisive candy is little more than colored wax. Whatever camp you find yourself in, you may be interested to know that candy corn was not originally created for Halloween. Developed by George Renninger of the Wunderlee Candy Company in Philadelphia, these little tricolored candies were introduced to the world as“chicken feed”in the 1880s. This candy was meant to appeal to America’s rural communities. Though not initially linked to WHY DOWE CARE ABOUT CANDY CORN?

fall, chicken feed candy was difficult to make and therefore only available between March and November. The scarcity added to its early popularity. In the 1900s, candy makers had to turn down orders because demand was so high! Chicken feed would eventually become candy corn and be cast as the ultimate Halloween candy after WorldWar II. In 1951, Goelitz Confectionery Company — today known as the Jelly Belly Candy Company — had 12 factories making candy corn across the country! Since then, candy corn has made its way into trick-or-treat bags every Halloween. While trick-or-treating has its roots in ancient traditions that involve scaring away ghosts and praying for lost souls, modern trick-or-treating owes its existence to a more familiar source. After being brought to the United States by Irish immigrants in the early 20th century, trick-or-treating quickly became a favorite Halloween activity. However, when sugar was WHO SAVED TRICK-OR-TREATING?

rationed during WorldWar II, trick-or-treating started to die out.

You can thank Charles Schulz andWalt Disney for keeping the tradition alive. In 1951, Schulz created a series of Halloween-themed comic strips featuring the Peanuts gang dressed as ghosts and trick-or-treating. The following year, Disney produced an animated short featuring Donald Duck and his nephews, Huey, Dewey, and Louie, engaged in Halloween hijinks. Both the Peanuts strips and the Donald Duck shorts were incredibly popular, and these Halloween specials showed kids across the country the fun of trick-or-treating. When you think about it, Halloween is a pretty weird holiday. But isn’t the weirdness part of the fun?

Stay weird, and have a happy Halloween!

LEARN A NEW LANGUAGE AS A FAMILY As the weather cools down, finding ways to spend quality time as a family can become challenging. It’s too cold to camp or barbecue, and money may be tight with the holidays coming up. So why not turn learning a new skill into a bonding experience this fall? You can do it inside, it’s free, and it will open doors around the world for the rest of your children’s lives. for children to communicate with more people in their community, and they’ll be more hirable as adults. Bonus: It’s commonly considered one of the easiest languages for English speakers to learn. Mandarin is the most-spoken language on the planet, and China’s growth as an economic powerhouse has made this language even more useful around the world. German, Arabic, and Japanese speakers are also highly sought-after in the job market. Let Your Children Speak to the World

WHY LEARN A NEW LANGUAGE? Speaking multiple languages creates opportunities for your child. Being bilingual makes you more qualified for a variety of exciting careers and can improve your competitiveness in the job market. Knowing a second language can also allow you to travel with greater ease and become more culturally well-rounded. There are some studies that claim learning languages is even good for your health. Research shows that our language acquisition skills peak in childhood or adolescence, so starting young is the best way to become fluent. If your child is in school, they probably already know classmates who speak another language. WHICH LANGUAGE SHOULD YOU LEARN? Did you know that 40 million Americans currently speak Spanish at home? The U.S. is the second-largest Spanish-speaking country in the world, and we border the largest, so learning this language is a great way

Of course, you can always let your wanderlust or passions decide for you! Is your child obsessed with K-Pop? Have them learn Korean. Want to take them to Paris someday? Enroll in French classes. THE LANGUAGES OF THE WORLD ARE AT YOUR FINGERTIPS. Learning a new skill has never been easier! While there’s no substitute for a full-time class or moving to another country, there are countless ways to teach yourself a new language right at home, usually for free. YouTube tutorials, podcasts, and audiobooks let you rewind and listen to the lessons as many times as needed to master pronunciations. Can’t tear your child away from their cellphone? Download Duolingo, rated by PCMag.com as the best free language-learning app of 2018.

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