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The Profit Vault February 2025
Build Your Brand and Your Bottom Line
Unlock New Cash Revenue Streams With Innovative Pharmacy Models
Insurance headaches, dwindling margins, and the endless fight to stay competitive — it’s a tough game out there for independent pharmacies. But what if there was a way to flip the script? Enter cash prescription revenues, a dynamic, flexible, and downright exciting way to boost your bottom line. After hosting a recent support call packed with pharmacy owners eager to embrace the cash Rx revolution, I’m here to share the energy, the ideas, and the bold moves you need to make this happen. Whether you’re all in on ditching insurance or just testing the waters, there’s a strategy waiting for you. WHY CASH PRESCRIPTIONS ARE A GAME-CHANGER Let’s start with the obvious: Cash prescriptions mean freedom. Freedom from insurance pricing. Freedom to offer real value to your patients. Freedom to innovate. While cash prescriptions can be the game-changer your pharmacy needs, starting simple is the best route for most. It doesn’t have to be complicated! Programs like AxeRx’s white-labeled discount cards allow you to offer competitive pricing without complicating your systems and let you hit the ground running with minimal setup. Want to go bigger? Membership models are where it’s at. Imagine offering your community a low-cost subscription for access to unbeatable prescription prices. It’s how loyalty meets steady revenue — a perfect storm for your pharmacy’s growth. Memberships are a win-win: Customers enjoy savings, and you build a loyal customer base with predictable revenue. It’s like a Costco model for prescriptions, and with the flexibility of monthly, quarterly, or annual memberships, you can design the program that fits your community’s needs. YOUR INVENTORY IS CASH — DON’T WASTE IT One of the most overlooked benefits of a cash-based model is the ability to optimize inventory. Let’s face it: Inventory
is cash sitting on your shelves, and when you pivot to cash prescriptions, your drug mix often changes. That’s where EzriRx’s RPh to RPh program comes in handy. Think of it as the eBay of pharmacy inventory. You can sell excess, open bottles, or other non-returnable items to other pharmacies. Don’t let valuable medications collect dust — use EzriRx RPh to RPh to turn your idle stock into revenue while purchasing affordable options for your cash prescriptions. This strategic move can make a big difference as you adjust to your new model. Every dollar sitting idle on your shelves is a missed opportunity. EzriRx RPh to RPh ensures you squeeze every bit of value out of your stock while staying lean and efficient. CASH AND INSURANCE: YES, YOU CAN HAVE BOTH Here’s the deal: You don’t have to pick sides. Cash and insurance can coexist beautifully if you play it smart. Understanding your insurance contracts’ U&C (Usual and Customary) pricing rules is key. If you use separate NDCs for cash and insurance
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Tap Into the Growing Market for CGMs Expand Your Cash Customer Base With Innovative CGM Offerings WHO’S BUYING CGMS? The cash market for CGMs is diverse and growing. Here are your target audiences: • Weight Loss Enthusiasts: The largest segment, driven by the desire to understand how diet affects weight management and increases weight loss • High-Performing Athletes: Athletes and high-performing people who want to optimize their nutrition and training strategies • Wellness Optimizers: Anyone interested in longevity and health hacking
If you’ve been ignoring the potential of Continuous Glucose Monitoring (CGM), it’s time to take a second look — especially from a cash revenue perspective. While CGMs might not be moneymakers when billed through insurance, they’re a goldmine for cash-based sales. The market for these devices is expanding far beyond traditional diabetic care and can be a lucrative addition to your pharmacy’s offerings. Here’s how to capitalize on this growing trend. WHY CGMS AND WHY NOW? CGMs are no longer just for people with diabetes. Interests in weight loss, athletic performance, and overall wellness are driving a booming demand among non-diabetic patients. People are increasingly curious about how food impacts their blood sugar and, by extension, their health. From high-performing athletes fine-tuning their diets to people chasing weight loss goals, CGMs are becoming a sought-after tool for personalized health monitoring. This growing interest creates a fantastic cash-based opportunity for your pharmacy. Patients are willing to pay out of pocket for CGMs to better understand their bodies — no insurance required. SKIP INSURANCE HASSLES (AND EXPENSES) Here’s the challenge with CGMs: They’re expensive, and insurance reimbursement often falls short. Many pharmacies avoid them altogether because of this. However, when you shift to cash patients, the game changes. For cash sales, you’re no longer restricted to authorized distributors required for insurance billing. This opens up access to more affordable pricing. Our top pick for cash-only CGMs is RxRise (check them out at RxRise.com) . They offer competitive prices and make it easier for you to stock and sell these devices profitably. But remember: You can only sell to cash-only patients when purchasing from non-authorized distributors like RxRise.
These groups are ready to pay out of pocket for the insights CGMs offer!
MORE THAN JUST SELLING THE MONITOR You could simply sell the device and let patients figure out the rest — but why stop there? Bundle CGMs with added services like monitoring and counseling to create even more value (and profit). For instance, you could offer: • Weight Loss Packages: Pair CGMs with weight loss medications or supplements already in your inventory. • Counseling Services: Provide dietary or lifestyle advice based on CGM data. • Subscription Models: Charge a monthly fee for access to CGM devices, check-ins, and ongoing support. Bundling adds perceived value and positions your pharmacy as a trusted partner in their health journey. CGMS AS ADD-ONS TO EXISTING SERVICES If you already offer weight loss medications or supplements, CGMs are a perfect complement. Patients will appreciate the ability to monitor real-time blood sugar trends as they work toward their goals. This will enhance their results and also boost your bottom line. BOOST YOUR REVENUE ASAP Adding CGMs to your cash-based offerings is a no-brainer. The potential is enormous, from sourcing affordable devices through RxRise to creating innovative bundles and services. As patient interest in personalized health tools continues to rise, this is your chance to stand out as an independent pharmacy owner and capture a growing, profitable market.
So, what are you waiting for? Stock up, get creative, and start cashing in on the CGM craze today.
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Turn Preparedness Into Profit Why Your Patients Will Pay Cash for Emergency Rx Kits
Emergency prescription kits are the next big opportunity you can’t afford to miss. Imagine this: A concerned mom walks into your pharmacy, looking for a way to protect her family in case of an emergency. Maybe it’s a prepper stocking up for the unknown or a frequent traveler seeking peace of mind. Do you have what they need? If not, they’ll likely find it elsewhere, and you’ll miss out on one of the fastest-growing cash-based opportunities for independent pharmacies. Let’s explore how these kits can meet your patients’ needs and transform your cash revenue stream. PATIENTS ARE WILLING TO PAY FOR THIS SOLUTION. Emergencies happen, and people want to be prepared. Whether it’s natural disasters, extended travel, or everyday mishaps, emergency Rx kits offer a practical safety net. These kits typically include essential medications like antibiotics (oral, topical, eye, and ear), topical numbing agents, and steroids. Patients aren’t buying these for immediate use — they’re planning ahead. That’s why they’re more than willing to pay cash for these bundles. And here’s the kicker: If you’re not offering them, companies like Jase Medical, Wandr Health, and The Wellness Company already are.
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TAKE A BREAK
CHOCOLATE DREAM EQUALITY GROUNDHOG GRAMMY KING
LINCOLN PIZZA ROSES SUPER BOWL VALENTINE WOMEN
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Build It AND Market It
Why Daily Posting Can Transform Your Pharmacy’s Bottom Line
It’s time to make social media your pharmacy’s best friend. Yes, we’re talking daily posts, engaging content, and relentless consistency. It’s not just about being online; it’s about showing up for your community every single day. Think of social media as the megaphone that amplifies your cash offerings to a wide audience — without costing you a dime. If you’re ready to grow, you’ve got to commit. Let’s talk about why social media should become your pharmacy’s daily ritual. CONSISTENCY IS KEY (EVEN WHEN YOU’RE OVER IT). Here’s a hard truth: You might feel like you’re spamming your audience with constant posts, but trust me, they don’t see everything you share. Social media algorithms mean only a fraction of your followers catch any single post. That’s why daily posting isn’t overkill — it’s essential. Repetition works, especially when building awareness around cash prescription programs or services. Remember, for someone in your community, today’s post might be the first time they hear about your incredible offerings. Even the big players, like Blueberry, ScriptCo, and Mark Cuban’s Cost Plus, understand this. They stay consistent, flooding their feeds with cost comparisons and value-focused content. The lesson here? Stick with it.
Scan the QR code to check out our social media templates!
exactly how much they can save by choosing you over the competition. It’s a visual and emotional hook that grabs attention and builds trust. Who doesn’t love a good deal? Highlighting the dramatic difference between your cash prices and traditional insurance-based costs will make your audience sit up and take notice. We’ve got you covered with ready-to-use social media templates designed to make these posts pop. You can find them in your member portal, and Essentials-level members can even request custom graphics to fit your brand. Scan the QR code to take action right now! IT’S NOT ‘BUILD IT AND THEY WILL COME.’ Here’s a reality check: You can have the best cash prescription program on the planet, but if no one knows about it, it doesn’t matter. Marketing is your ticket to success, and social media is the stage. Posting daily isn’t just about being active — it’s about showing up for your community and reminding them why you’re the best choice for their health care needs. Your community is full of people looking for better, more affordable options. By consistently sharing your story, you position yourself as the solution. The result? More awareness, more foot traffic, and more cash revenue. START POSTING AND WATCH YOUR REVENUE GROW. It’s time to ditch the hesitation and dive headfirst into daily social media marketing. Use our templates, share cost comparisons, and don’t be afraid to post, post, post. You’ll never regret investing time in your online presence — it’s the gateway to growing your cash-based revenue. Ready to take your social media game to the next level? Members can access our exclusive templates today. And if you’re an Essentials member, request custom graphics to make your posts stand out even more. Make social media your pharmacy’s superpower, and watch your cash revenue soar.
SHARE COST COMPARISON POSTS: THE MVP OF CONTENT.
Want to know the secret weapon of cash-only pharmacies? Cost comparison posts. These posts show your community
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LEADERSHIP FOR LASTING GROWTH Success Secrets for Small Businesses
Running a successful small business requires a wide range of skills that would typically be spread across multiple roles at a larger company. When you’re at the helm, it can sometimes feel like you’re doing everything by yourself, all at once, which can have a devastating long-term effect on the business’s profitability and productivity — and your abilities to grow as a leader. Here are three proven strategies for effective management to help you address everything from employee turnover to feelings of burnout. AVOID THE MICROMANAGEMENT MAZE. Tracking employees’ productivity is essential to your business’s health, but micromanaging can stifle your team’s ability to think creatively and work independently. Loosening the reigns now and then may help you discover a hidden talent within your organization whose perspectives and way of working offer a fresh perspective on reaching and maintaining in- house goals. Of course, welcoming employee feedback on the effectiveness of your productivity tracking is also critical, as it allows you to identify frustrations within your team before they lead to high turnover. STEP BACK TO STEP UP. You may carry multiple responsibilities as a small-business owner. While you still have the ultimate say in how your business operates, successful owners and managers understand and embrace the importance of identifying their weaknesses and allowing others to carry those weights. Be open to ideas that may challenge your direction and welcome suggestions from qualified individuals on strengthening and streamlining your in-house processes. No one wants to work for a tyrant, and true leaders hold themselves and others accountable if their decisions are not in the best interest of the business’s long-term goals and survival. As the year progresses, solicit feedback from your team members on market movements and practices that may impact your industry in the coming months. An employee may be aware of a new technology that can help your operation thrive or have insight into an impending trend that could negatively impact your bottom line in a subsequent quarter. No one has a crystal ball, but your employees may offer a realistic glimpse into the future.
KEEP COMMUNICATION CLEAR. With more businesses utilizing more remote or freelance workers than ever before, maintaining clear communications is paramount to effective leadership. While it’s essential to put instructions and other critical information in writing to ensure employees understand their roles, discussing these matters with them is equally important — not just relying on their reading a manual or viewing a prerecorded instructional Zoom video. One effective way to assess an employee’s grasp of certain processes is to have them walk you or a more experienced team member through the steps they take to complete the tasks. If they struggle to communicate the steps clearly, it’s a sign they need additional training. Additionally, it’s essential to recognize that not every employee learns the same way. Some may succeed easily through visual instruction, while others prefer learning by doing. The key is developing varied instructional options to help team members thrive in their respective environments.
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prescriptions or offer different quantities for cash customers, you can avoid conflicts while maximizing profitability.
to consultations. Monthly subscriptions are a great way to build recurring income while offering your customers convenience and consistency. READY TO TRANSFORM? LET’S MAKE IT HAPPEN The best part? You don’t have to figure this out alone. Our monthly Cash Rx Support Calls are a treasure trove of ideas, strategies, and practical advice. From brainstorming ideas to tackling implementation challenges, these sessions will guide you through every step of the process.
Another smart strategy is bundling . When you bundle prescriptions with over-the-counter items or services — like probiotics with antibiotics or wellness supplements — you can create unique offers that add value for your customers. Create unique bundles that solve real problems for your patients. Patients aren’t just buying a pill; they’re buying solutions while you increasing your cash-based revenue simultaneously. EXPANDING INTO SERVICES AND SUBSCRIPTIONS If you’re ready to take cash revenue to the next level, consider adding niche services or wellness packages through subscriptions. From weight loss programs to women’s health kits, these offerings can include everything from supplements
So, what are you waiting for? The cash prescription revolution is calling. Add our support call to your calendar (scan the QR code), and let’s get to work. Let’s make your pharmacy unstoppable.
Scan the QR Code to add the Cash Rx Support Call to your calendar.
HAVE A LAUGH
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Tap Into the Traditional Media Goldmine Reach Your Community Through Trusted Traditional Media
While putting all your marketing eggs in the social media basket is tempting, traditional media — yes, old- fashioned newspapers, radio, and local TV — still hold incredible potential for increasing your cash-based revenue. While social media is a powerhouse, ignoring traditional media means missing out on a valuable slice of your community, especially the demographics most likely to need prescriptions. YOUR COMMUNITY IS TUNED IN. Traditional media has a firm grip on specific audiences that digital platforms can’t fully reach. Many older adults, often the very people managing multiple prescriptions, still read newspapers, tune in to talk radio, or watch local news for updates, traffic, and weather. But it’s not just them — young professionals catching the morning broadcast before work or families tuning in to evening news are all part of this mix. These audiences represent untapped potential for your cash Rx offerings. EDUCATE INSTEAD OF ADVERTISE. When people think of traditional media, expensive ad slots or full-page spreads often come to mind. But here’s a secret: Traditional media outlets are hungry for stories that benefit the community. Instead of paying for a promotional piece, pitch an educational story to your local news station or paper. For example, write a piece highlighting how cash prescriptions are sometimes more affordable than insurance copays. Frame it as a public service, sharing valuable tips to help people save money on their health care. If your pharmacy recently launched or expanded its cash prescription offerings, this is the perfect opportunity to inform your local media. THE FREE PRESS IS A GOLDMINE. Consider the success of Luke Snell, an Inner Circle member making waves in his community with his cash-only model. When Luke launched his new initiative, he didn’t spend a dime on traditional media advertising. Instead, he connected with local media to share how his pharmacy was helping the community save money on prescriptions. The result? A fantastic article that positioned him as a health care hero, all at no cost.
This kind of coverage enhances your reputation and draws in customers who might not have known about your cash Rx services otherwise. HERE’S HOW TO GET STARTED! 1. Connect with local outlets: Reach out to newspapers, radio stations, and TV channels in your area. Share your story in a way that highlights the community benefits of your services. 2. Send a press release: Craft a compelling press release about your new or expanding cash prescription offerings. Include statistics or examples to show how it benefits your community. 3. Be consistent: Regularly update traditional media about your pharmacy’s initiatives to maintain visibility and stay top-of-mind. USE A BALANCED APPROACH. Traditional media isn’t about replacing your social media strategy, but complementing it. Tap into multiple channels and ensure no segment of your community is left out. As a result, you’ll increase awareness, build stronger relationships, and most importantly, receive a steady boost in cash-based revenue. So, don’t dismiss the power of newspapers, radio waves, and TV screens. Embrace them as allies in your mission to grow your pharmacy, serve your community, and help more patients save money. Traditional media isn’t old news — it’s your next big opportunity.
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417 Ravenaux Dr. Southlake, TX 76092
561-379-7750 DiversifyRx.com
INSIDE THIS ISSUE
1
Revolutionize Your Pharmacy With Cash Revenue Strategies
2 3
Cash in on Continuous Glucose Monitoring (CGM)
Stay Ahead of the Curve With Cash-Based Rx Emergency Kits
4
Want More Cash Revenue? It Starts With a Social Media Habit
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Mastering Management and Mentorship
Why Traditional Media Still Packs a Punch for Cash Rx Revenue
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FIND PARTNERS FOR SIMPLICITY. Worried about the logistics? Don’t be. You don’t have to start from scratch . Many pharmacies partner with telehealth providers like BriskMD or collaborate with local health care professionals to prescribe medications for these kits. This streamlined process ensures your patients get what they need without hassle and keeps them coming back to you instead of seeking solutions elsewhere. IT’S A GOLDMINE FOR CASH REVENUE. Here’s the beauty of emergency Rx kits: They’re typically cash-only. Patients know insurance doesn’t cover these and are more than happy to pay upfront for the peace of mind these kits provide. That means no insurance headaches — just straightforward cash transactions that boost your revenue instantly. WHY WAIT? The demand for emergency Rx kits is growing fast. Start offering these kits to increase your cash revenue and step up as a leader in your community’s health and safety.
These companies have built entire businesses around emergency Rx kits, and if you don’t sell them, these companies are more than willing to step in and take your patients’ money. Why let your patients’ dollars go elsewhere when you can easily provide the same service tailored to your community? MAKE IT EASY TO SAY YES. One of the best things about emergency Rx kits is their customization. You can create options that resonate with different types of customers. Offer individual kits as simple, streamlined solutions for just one person or family kits, including comprehensive bundles for households that want to be fully prepared. You can even offer packages for specific needs, like travel, outdoor adventures, or seasonal emergencies. If you make these kits accessible and easy to understand, you build trust and loyalty while boosting your bottom line. Join the February Mastermind for a deep dive into exactly how to offer E-kits to your community. The link is in your portal!
Be the pharmacy ready to meet patient’s needs. Show them you care about their future — and watch your business thrive in the process. It’s time to turn preparedness into profitability.
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