Tap Into the Growing Market for CGMs Expand Your Cash Customer Base With Innovative CGM Offerings WHO’S BUYING CGMS? The cash market for CGMs is diverse and growing. Here are your target audiences: • Weight Loss Enthusiasts: The largest segment, driven by the desire to understand how diet affects weight management and increases weight loss • High-Performing Athletes: Athletes and high-performing people who want to optimize their nutrition and training strategies • Wellness Optimizers: Anyone interested in longevity and health hacking
If you’ve been ignoring the potential of Continuous Glucose Monitoring (CGM), it’s time to take a second look — especially from a cash revenue perspective. While CGMs might not be moneymakers when billed through insurance, they’re a goldmine for cash-based sales. The market for these devices is expanding far beyond traditional diabetic care and can be a lucrative addition to your pharmacy’s offerings. Here’s how to capitalize on this growing trend. WHY CGMS AND WHY NOW? CGMs are no longer just for people with diabetes. Interests in weight loss, athletic performance, and overall wellness are driving a booming demand among non-diabetic patients. People are increasingly curious about how food impacts their blood sugar and, by extension, their health. From high-performing athletes fine-tuning their diets to people chasing weight loss goals, CGMs are becoming a sought-after tool for personalized health monitoring. This growing interest creates a fantastic cash-based opportunity for your pharmacy. Patients are willing to pay out of pocket for CGMs to better understand their bodies — no insurance required. SKIP INSURANCE HASSLES (AND EXPENSES) Here’s the challenge with CGMs: They’re expensive, and insurance reimbursement often falls short. Many pharmacies avoid them altogether because of this. However, when you shift to cash patients, the game changes. For cash sales, you’re no longer restricted to authorized distributors required for insurance billing. This opens up access to more affordable pricing. Our top pick for cash-only CGMs is RxRise (check them out at RxRise.com) . They offer competitive prices and make it easier for you to stock and sell these devices profitably. But remember: You can only sell to cash-only patients when purchasing from non-authorized distributors like RxRise.
These groups are ready to pay out of pocket for the insights CGMs offer!
MORE THAN JUST SELLING THE MONITOR You could simply sell the device and let patients figure out the rest — but why stop there? Bundle CGMs with added services like monitoring and counseling to create even more value (and profit). For instance, you could offer: • Weight Loss Packages: Pair CGMs with weight loss medications or supplements already in your inventory. • Counseling Services: Provide dietary or lifestyle advice based on CGM data. • Subscription Models: Charge a monthly fee for access to CGM devices, check-ins, and ongoing support. Bundling adds perceived value and positions your pharmacy as a trusted partner in their health journey. CGMS AS ADD-ONS TO EXISTING SERVICES If you already offer weight loss medications or supplements, CGMs are a perfect complement. Patients will appreciate the ability to monitor real-time blood sugar trends as they work toward their goals. This will enhance their results and also boost your bottom line. BOOST YOUR REVENUE ASAP Adding CGMs to your cash-based offerings is a no-brainer. The potential is enormous, from sourcing affordable devices through RxRise to creating innovative bundles and services. As patient interest in personalized health tools continues to rise, this is your chance to stand out as an independent pharmacy owner and capture a growing, profitable market.
So, what are you waiting for? Stock up, get creative, and start cashing in on the CGM craze today.
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