Mometrix - January 2019



When was the last time you got a restful night’s sleep? For a lot of people, the answer is “I don’t know.” But we need a restful sleep in order to be our most productive during the day. The problem is that a lot of people have trouble getting to sleep and staying asleep, and solutions aren’t always easy to find. When you don’t get enough sleep, you end up facing a number of health issues, both mental and physical. One of the most common issues involves memory. Lack of sleep impairs your cognitive abilities, including memory and recall. It becomes difficult to remember everyday things, from your neighbor’s name to the location of the remote. In addition to cognitive impairment, poor sleep can also negatively affect your heart health. However, researchers say there is a way to get a better night’s sleep. The solution? According to a number of studies, including one published in 2017 in the Frontiers in Human Neuroscience journal, the answer lies in pink noise. Pink noise is similar to the white noise that emits from a fan or the once- common TV static. Pink noise is often compared to a rushing brook or waterfall. And here’s an interesting bit of trivia: There is also such a thing as brown noise, which is more like the sound of waves crashing on a beach. Another study led Dr. Phyllis Zee, professor of neurology at Northwestern University’s Feinberg School of Medicine, looked into the effects of pink noise. The study brought together several volunteers over the age of 60. Finding good employees has always been hard, but in the economic environment of 2019, it can feel downright impossible. At the end of 2018, U.S. unemployment was the lowest it had been since 1969. For months, unfilled jobs outweighed the number of people seeking employment. In a market where job seekers have the pick of the litter, employers face stiff competition when courting prospects. Here are three strategies to draw in top performers and keep them. 1. Pay more. Excellent benefits, fancy perks, and flexible hours are important items on any job seeker’s checklist, but virtually every prospect’s top priority is adequate pay. Workers today have unprecedented bargaining power, and yet, according to ADP, small businesses with fewer than 50 employees boosted wages only a little over 3 percent last year, an amount quickly swallowed up by inflation and increasingly steep living costs. There’s just no way around it - to attract top-tier talent, competitive compensation is paramount, especially in 2019. 2. Give new hires the chance to grow. The best employees constantly hunger for new growth and development opportunities. Show prospective hires the potential heights they can reach at your organization. First, your business has to have a growth mindset that promotes loyal employees

and empowers them to step into exciting new roles. Then you need to present prospective employees with challenging, rewarding projects and responsibilities and show examples of how those who’ve come before them have succeeded. Annual reviews and raises are a start, but you should also explain how a job at your business will improve your prospect’s skills, career, and life. 3. Get them in the door. If you already offer a legitimately competitive salary, an expansive benefits package, and a good work environment with opportunities for growth, the only challenge left is to get on your ideal candidate’s radar. One of the best ways to do this is to implement an employee referral program. Ask your team if they know anyone who’d fit the empty role. If you end up hiring their prospect and they stay on the team for, say, six months, then reward the referrer. Cash, PTO, and other benefits will encourage your loyal employees to bring in their skilled friends.


The participants were split into two groups. One group slept while listening to pink noise, and the other did not.

Every morning during the study, the participants took a memory test. Those who slept with the aid of pink noise scored 30 percent better on the test than those who had an ordinary night’s sleep. This is one test you can try at home. There are many pink-noise generators and apps available online, including Noisli, which you can find at pink-noise-generator-for-relaxation . You can also search “pink noise” on Google, where you can find many sites you can use to help lull you into a great night of ZZZ’s.


Made with FlippingBook - professional solution for displaying marketing and sales documents online