89 Headquarters Plaza, North Tower, Suite 1461 Morristown, NJ 07960 908-460-5529 CrowleyLawLLC.com
PRST STD US POSTAGE PAID BOISE, ID PERMIT 411
In This Issue
1. Stem Cell Synergy
2. Prepare, Prioritize, Reform
Client Testimonial
3. Podcast Preview
4. Powerful Paths to Profit
Dominate Your Domain
Smart Tactics for Small- Business Triumph
“Success” as a small business means different things to different people, but everyone knows failure when they see it. Regardless of the product or service you’re attempting to sell, consistent growth in any market depends on your business’s willingness to embrace proven tactics. If you feel your budding enterprise is running in place — or worse, running on fumes — here are three basic pointers to help you reevaluate your mission and avoid missed opportunities. YOU DON’T KNOW EVERYTHING, BUT YOUR EMPLOYEES MIGHT. Suppose you’re an owner/manager prone to taking a my-way-or-the-highway approach to employee engagement. In that case, you’re setting up your operation for ruin by not welcoming feedback — and even criticism — from your workforce. Consider hosting regular meetings where staff members are encouraged to present new ideas or voice concerns.
Many businesses survey their customers, and doing so for employees will encourage greater buy-in and may alert you to issues influencing employee turnover and other operational concerns. GIVE YOUR COMPETITORS SOME BUSINESS (REALLY). Do you want to better understand how your chief competitors earn and retain their customers? Become one of their customers yourself. If you own a Mexican restaurant, there’s nothing wrong with going to the one down the street to sample their enchiladas. You can also research your competitors by reviewing their website, online customer reviews and social media content. TRAIN, TRAIN, TRAIN. If you’re concerned about training an employee because they might take the knowledge you’ve paid for and leave for a competitor, imagine how bad it will be if you don’t train them and they stay . Investing
in ongoing employee training — especially with in-house mentorship and leadership- building programs — helps your workforce stay productive and innovative. From role- specific certification to technical webinars to presentations by guest speakers, the opportunities for better educating small- business employees are endless. While the strategies mentioned herein aren’t groundbreaking, they are powerful and among the most overlooked in the push for business survival and profitability. Implementing one or all of them will help keep your market position strong while you focus on what matters most: your customers.
4 — CROWLEYLAWLLC.COM
Published by Newsletter Pro • www.NewsletterPro.com
Made with FlippingBook Ebook Creator