BUILD. NOT BILLED.
BUI LDING BLOCKS THE ROAD FORWARD Forging a Path Into 2018 and Beyond
Aut viam inveniam aut faciam. This Latin phrase is attributed to Hannibal, the general from
speak at an event. She’s been such an influence and has helped me with a many of my own marketing endeavors.
I made a decision. I wanted to invite Dorie to the LIBF event. I reached out and asked if she would like to come. She said yes! She spoke to the crowd of about 55, signed copies of “Entrepreneurial You,” and had an all-around great time. She brought so much to the event, and for that, I am thankful. She’s just an amazing person. A big part of “I will find a way or make one” is being courageous. I had to take a leap in reaching out to Dorie. I had no idea what her response would be, or if I would hear back from her before the event. Who would have thought such a successful and respected author would make time for a relatively small event on Long Island? None of this would have happened if I had not taken that leap. This applies to so much in life and business. It’s something that’s on my mind going into 2018 and as I work toward my own goals. Being courageous comes with risk. Some of your endeavors might not pan out as you hoped — or they may turn out better than you ever imagined. But you don’t know until you take that leap. It’s not always an easy path forward. It’s not always a comfortable path. You may even find yourself traveling alone down that path, forging your own way. That’s why aut viam inveniam aut faciam means so much to me. If I don’t see a clear path
antiquity who, over 2,000 years ago, crossed the Alps on the backs of elephants. His generals said it couldn’t be done. His response: “I will find a way or make
one.” And he made it happen.
Aut viam inveniam aut faciam.
These are words that struck a chord with me, words I’ve tried to live by. Here’s what I mean. Back in November, the Long Island Business Forum (LIBF), for which I serve as executive director, sponsored a thank-you event for our members’ referral partners. These are people who bring us new business, and we wanted to give back to them. As part of that giving back, we decided to give out copies of “Entrepreneurial You,” a new book by best-selling business author Dorie Clark. She’s a frequent contributor to Harvard Business Review, Forbes, and Entrepreneur magazine, as well as appearing on MSNBC, the BBC, and more. Dorie is also an adjunct professor of business administration at Duke University’s Fuqua School of Business and a visiting professor at IE Business School in Madrid. In short, she comes with an impressive background in the world of business. More than that, Dorie is very practical and down-to-earth when it comes to her work with small-business owners. Her books are proven resources, and she’s someone I admire. We both attended the same college (though she attended after me), and I’ve reached out to her in the past after I saw her
forward, I will make one. It’s taking the road less traveled, to paraphrase Robert Frost.
As you think about where you want to take your business in 2018, think about the path that lies ahead. Who wants to be like Hannibal and march some elephants over the Alps?
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