AI Marketing Research Report

Objective and Methodology

Before diving into our findings, we’d like to explain the why and how of our AI research. For a while, we’ve been asking ourselves the same question: is AI good or bad? You can dig up different answers online, but we wanted to discover the truth ourselves. Here’s what we did:

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We decided to learn which content people prefer: human- or AI-generated. We gave the same prompts to our content team and to ChatGPT and Midjourney. After a few iterations, we received 5 sets of content based on three text prompts and two image prompts.

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