AI Marketing Research Report

ChatGPT vs Content Marketers: What Do People Prefer?

The textual part of our survey included three questions, each with two texts to choose from. One was written by a content marketer on our team, and the other by artificial intelligence. The respondents didn’t know that AI was involved, because we didn’t want that knowledge to influence their decision making.

How does AI work? It pulls up information from its

database to compile a text you request. However, you have to understand you’re requesting something from a machine. Hence, you need to be very direct. Make sure to be specific about the style you want, and the number of sentences you expect to see in the result.

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