AI Marketing Research Report

60% of respondents preferred the ad written by AI. This isn’t surprising, if you look closely enough at it. The text is an amalgam of powerful marketing content summoned from ChatGPT’s extensive knowledge base – which is what any AI-generated text essentially is. If we consider that an average person is likely to prefer an average text, AI has a far higher chance of succeeding in writing said text. Still, 40% of surveyees gave preference to the ad written by a content marketer in their personal style. All is not lost – marketers have a strong place to be in this ever- changing AI-powered world.

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