AI Marketing Research Report

Despite 52% of respondents considering the AI-generated image the best, we think that the human designer actually did a better job. Why? Because they followed the task closely, while Midjourney provided us with an image consisting of different icons. Sure, it’s bright and engaging, but it doesn’t really convey the intended message. To be fair, the respondents weren’t aware of the assignment – we only asked for their preference. Midjourney’s style clearly wins people’s hearts. And with the AI’s speed of producing images, it can be a worthy tool for content creation marketing.

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