In 2023, marketers should focus on how to incorporate that big change into their processes rather than stress about AI taking their jobs. The AI tools of today require human guidance to perform at their best , and even then they lack creativity and authenticity that marketers can bring into their content. So no, we’re not all doomed. We have the opportunity to grow and change, and that’s a beautiful thing.
Lada Bretel Head of Content FlippingBook
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