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DEADL INE FOR AWARDS ENTRY
MAY 17 DEADLINE FOR AWARDS ENTRY Exceptional firms deserve to be noticed! Zweig Group awards recognize and celebrate top-firm performance in the AEC industry. ❚ ❚ The Zweig Group Hot Firm List recognizes the 100 fastest-growing AEC firms in the United States and Canada. These firms have outperformed the economy and competitors to become leaders in their chosen fields. ❚ ❚ Zweig Group’s Marketing Excellence Awards recognize outstanding and effective marketing in our industry. Choose one category or multiple. Award entries will be judged by an external team of senior AEC marketing professionals and evaluated based upon overall creativity, messaging, results achieved by the campaign, and level of design. Click here to learn more!
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ALLYSON MCDONALD & MEGAN CHANG, from page 1
their practical outlook and dedication to hard physical labor means they prefer to do things manually and are suspicious of technological short-cuts. ❚ ❚ Baby boomers experienced the Vietnam War, the Civil Rights Movement, and watched man landing on the moon as children, spurring a dream to push boundaries and pursue the impossible. They want to master technology and make the most of it. ❚ ❚ Generation X experienced the Gulf War and watched the Berlin Wall fall. They watched barriers disappear and connection happen through the development of the personal computer and the internet becoming available at home. This allowed them to enjoy technology and use it as a tool to pursue careers that included multiple companies and freelancing, especially as they looked for work-life balance. ❚ ❚ Technology has been part of millennials’ lives from the beginning, or it at least came to be commonplace when they were relatively young. It allowed them to closely experience major events such as 9/11 and the Great Recession. Technology is part of everyday life and easily connects millennials to the rest of the world – but only on a basic, surface level. As a result, they can struggle in developing strong, meaningful personal relationships. When you communicate, reflect on the different ways each generation looks at the world and technology so you can frame your communication in a way that shows you care. Some examples might be: respect the traditionalist’s plethora of experience and institutional knowledge; affirm the baby boomer’s commitment to the organization and the importance of their contributions to the team; reply to the Gen Xer while the information is still relevant; and help connect millennials to the big picture, showing how they fit into the vision for the future. Regardless of the generation, the time of day you expect to communicate should also be taken into consideration, especially with many working remotely with flexible schedules. The typical 8 a.m. to 5 p.m. window is a safe bet, but be sensitive to when others need you to respond so they get information at a time when they can act upon it. If your millennial co-worker has young children and is juggling distance learning as well as their own work, there’s a good chance they’ll be working early (or up late) to finish those tasks that were interrupted during the day, and they’ll need you to respond in a timely fashion so they can keep working after you may have logged off for the night. Conversely, if your baby boomer co- worker is at the office from 8 a.m. to 5 p.m., make sure they have what they need to start their day productively when they come in at 8 a.m. and make yourself available for phone calls to discuss items when they’re on the clock. Communication is often about compromise, and matching your communication style to those you’re communicating with will help ensure your message is received. ALLYSON MCDONALD, SHRM-CP, is TETER’s HR generalist. Connect with her on LinkedIn. MEGAN CHANG is an associate and professional engineer at TETER. Contact her at megan.chang@teterae.com.
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THE ZWEIG LETTER MAY 10, 2021, ISSUE 1391
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