Your Student Success Guide
Coles Center for Student Success is your go-to resource for everything you need to know for the transition from your academic studies to your professional career. Academic Advising, Career and Internship Advising, Knack Tutoring, Education Abroad, Career Coaching, and the Flight Academy are all a part of the Success Team assembled to help you be your personal best.
With the completion of your prerequisites, you are officially ae dn ms uirtet etdh ai nt tyooCuoal rees pC roel lpeagree. dTof o r y o u r final courses and your professional pf oorsSi ttiuodnebnet ySouncdc ,eTs sh eh aCso cl er se aCteendt et hr i s gpuroidfeesosuiotnlianlinskgiellxspetesc.tations and Welcome to the Michael J. Coles College of Business! With the completion of your prerequisites, you are officially admitted into Coles College. To ensure that you are prepared for your final courses and your professional position beyond, the Coles Center for Student Success has created this guide outlining expectations and professional skillsets. to the Michael J. Coles College of Business!
Contents
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Good Grades A Learning Mindset Pursue Mastery Information Technology Development Professional and Ethical Standards Written Communication Skills Oral Communication Skills Video Etiquette Social Media Branding Engagement
Leadership Networking Work Experience Resume Cover Letter Dress for Success
Career Fairs Interviewing Career Ready Checklist
Good Grades
The Michael J Coles College is a gated college, requiring students to meet a set of standards prior to pursuing more advanced studies in business. This expectation extends to the caliber of work throughout your academic career. Business students should take their coursework seriously with thought and effort put into all assignments.
In order to support our students’ academic goals, The Center for Student Success offers cost-free tutoring to all Coles students through the Knack Program. Tutors maintain flexible schedules and are available for every offered business course. If you are still completing General Education requirements, use Supplemental Instruction through the Department of Academic Affairs. Tutoring options are updated each semester. Be proactive in seeking academic support early in the semester.
In addition to tutoring, Coles College offers Refresher Modules in select courses to assist you with your course progress. These Modules are for the following courses:
ACCOUNTING 2101 – Financial Accounting ACCOUNTING 2102 –
Managerial Accounting BUSINESS LAW 2200 – The Legal and Ethical Environment of Business ECONOMICS 2105 - Introduction to Macroeconomics ECONOMICS 2106 - Introduction to Microeconomics
ECONOMICS 2300 – Business Statistics FINANCE 3100 –
Introduction to Finance MANAGEMENT 3200 – Operations and Supply Chain Management
A Learning Mindset
A learning mindset is the ability to recognize opportunities to absorb more knowledge. People who maintain a learning mindset adapt more quickly and learn faster. How do you do this?
Explore ideas and experiences beyond the classroom. Embrace failure as a learning opportunity; learn from your mistakes. Understand and practice inclusivity and cross-cultural understanding. Find value in individuals’ differences. Learn to look past bias or make assumptions based on limited experience. Be a critical thinker…practice evaluating situations based on facts. Determine possible outcomes and advantages or risks of certain decisions. Ask questions with the objective of acquiring knowledge. Be curious.
Pursue Mastery
Each major field of study offers numerous resources to further develop an understanding of coursework. You are strongly encouraged to distinguish yourself by achieving higher levels of knowledge.
As such, Coles College offers several Minors in Business. Often, these can be acquired with very few additional courses. (Please discuss the parameters with your Academic Advisor.)
Accounting Advertising and Digital Media Applied Marketing (Honors)
Business Law Coles Scholars Cybersecurity Economics Entrepreneurship Finance
Financial Technologies (FinTech) Human Resource Management Information Security and Assurance Information Systems Management Marketing Music and Entertainment Business Operations and Supply Chain Mgmt Professional Sales Retail and Consumer Services Sports and Entertainment Marketing
Another way to set yourself apart is to achieve professional certification in any number of specialties. The following certificates are available through Coles. Business Fundamentals Certificate Entrepreneurship Certificate Information Security and Assurance Certificate Interdisciplinary Music and Entertainment Business Certificate Accounting Certificate The School of Accountancy offers a Microsoft Excel Office Specialist Certification and the IAEP [Internal Audit Education Partnership] Certificate
Information Technology Development
Heralded as a vital skill by most employers, the ability to quickly learn new systems and operate these within the context of one’s career is an expectation of most businesses. To assist in developing a digital knowledge base, you will immediately be immersed in the use of the Suitable App when taking the BUSA courses.
Additionally, Interactive workshops are regularly hosted by the University Information Technology Services [UITS]. These workshops offer training in the use of multiple software applications, many of which can lead to specialized skills in graphic design and organizational systems. Go to the UITS Webpage for more information. You should acclimate yourself to Word and Excel programs as a baseline for future programs you may encounter.
Professional and Ethical Standards
As the most highly prized competencies among the business community, professional practices along with ethical behavior are the foundations of success. You will have the opportunity to develop and demonstrate these skills from your initial introduction to your final completion of all coursework.
If you aren’t already doing these, now is the time to start!
Arrive at classes and events on time Meet deadlines Use RSVP or registrations when requested Stay organized and prioritize your tasks according to importance Exhibit a sense of urgency when completing tasks or projects Keep up with course communications; always use your KSU email address for written correspondence to instructors and staff Manage your professional communications with timely responses Send Thank-you notes when appropriate Develop a mastery of business written communication
Proofread for errors and make corrections prior to submitting work Ensure all submitted work is adequately cited to avoid plagiarism Practice professional oral communication Use video etiquette when on virtual calls Monitor your online presence for best branding practices Address concerns in a non- confrontational manner (emotional intelligence) Address concerns with the appropriate parties and within the correct time and forum Be accountable for errors and make corrections and apologies, as needed Be respectful of others’ time and schedules Present your best image: groomed, and dressed neatly
Written Communication Skills
Business professionals are expected to have an advanced grasp of the written language for a variety of purposes. Whether writing proposals, emails, ad copy, or any business-related document, it is vital to present clear information that reflects positively on your company and yourself.
The BUSA courses are centered on written assignments, affording students plenty of practice. However, you are encouraged to continually build this proficiency. Always proofread any work before
submitting. If you feel that you need to improve your written
communication, there are specialized writing workshops through the KSU Writing Center, Career Planning & Development , and The Coles Center for Student Success. These Departments offer updated Workshop Schedules each semester.
Oral Communication Skills
The ability to introduce yourself and share your ideas is imperative in the business community. If you are not a natural spokesperson, then make it your mission to develop this proficiency! You will find ample opportunities to develop and deliver your personal Elevator Pitch, voice your Career Story, and practice interview skills in video format and in in-person workshops.
With much emphasis placed on networking with professionals, we strive to provide several forums for you to build your confidence in oral communication skills. The key to developing this essential skill, however, is practice. Practice, speaking clearly and with confidence, avoid slang and profanity, and build your business vocabulary. You can also further your skills, learn how to develop an introductory speech, and enhance conversational skills through the Communication Milestone Badge within Flight Academy.
Video Etiquette
The business world has become increasingly virtual, so it’s important to understand the best practices of presenting yourself on screen. Preparation can make a big difference in how you are perceived.
Log into your event a few minutes early to ensure your technology is working correctly. Look your best. Evaluate your lighting, you may need to reposition your computer/camera or add lighting so that your features are clearly visible. Your face and shoulders should be centered within the video frame; you should be about 30 inches away from your camera to achieve the best result. Look at your background. Are you sitting in a messy room? Either tidy up before the call, or change your position to eliminate this distraction. You may also use a filter to blur the background or replace it with a neutral image. Once you are part of a video call, mute your microphone unless you are speaking to someone else on the call.
Be animated. Because of video limitations, your expressions are not as visible. Nod your head and smile to show you are engaged. Look into your camera when you address others. Don’t be a distraction. Fidgeting and rocking translate poorly through a virtual forum. Also be wary of distractions caused by roommates, young children, or pets. Never take a video call while driving or walking. If these cannot be avoided, turn off your camera. Use of the chat box should be only for call-related questions. When keying messages into the chat box, double- check that your message is coherent and grammatically correct. Never initiate a recording without all participants’ acknowledgment and agreement. If you need to retain information, take notes.
Social Media Branding
As you enter the upper ranks of academia, your social media presence can make or break your professionalism. Remember that when you apply to work for an organization, you become a representative of that organization. Does your social media reflect positively on you as a person and on your prospective employer?
Use discretion on what you post. Avoid content that might be construed as slanderous or damaging to another person or organization Refrain from polarizing posts that are religious or political. Avoid sharing overly personal details. Be wary of what others are posting about you. Avoid inclusion in any controversial photographs or actions that may be documented and placed on social media. Setting your accounts to “private” is a good start, but it’s still not enough to protect you from poor perception… know that someone in your group may inadvertently [or purposely] share your content. Your best bet is to eliminate anything that could be perceived as questionable from your account.
To create a positive social brand, include celebratory events and milestones that show your
achievements and that project you and your groups in a positive manner. Displays of team spirit [including your KSU Owl Nation!], civic involvement, and community service are great ways to elevate your social media brand. Some social media applications are designed specifically for business professionals. LinkedIn is a tremendous resource for meeting and networking with others. Handshake, a student tool, is also designed as a networking platform. Use these resources wisely, by completing your profile and keeping your information up to date. This is also an ideal place to post your professional headshot.
Professional Headshots can be acquired at the Department of Career Planning & Development in the Academic Learning Center, Room 3525. Inquire at the front desk and they will assist with this free service. Instructions for completing your Handshake profile Instructions for completing your LinkedIn profile
Engagement Aa ct at ednedma inc clee aa rt neivnegn, tesnchaann rc ee i n f o r c e cr eolma tmi ounns ihciaptsi o. Bn ys kg iel tl st i, nagn di nbv ou li vl de dq,uyaol iut y d m e o m re o . nstrate a desire to learn and do R( Re Sg Oi sst )e reendc oS ut ur da ge en ts Ot urdgeannti sz at toi oennsg a g e seox pc iaanl ldy owni et h’ s lei kdeu-cma itni odne,da np de ebrus ,i l d iTnht ee rr ep earrseomn aull tainpdl el eRaSdOesr ws hi itph isnk it lhl se. University. Often these groups are specific to careers and can provide an erti wc hosrok ui nrgc ,et fooor. pRreogfiesst rsai ot inoanl f o r t h e s e os tragratnoi zf aetai cohn ss et ympei sc tael lry. Tohc ec u r s a t t h e Coles College of Business Website connects students to several of these RSOs. Attendance at events can reinforce academic learning, enhance communication skills, and build quality relationships. By getting involved, you demonstrate a desire to learn and do more. Registered Student Organizations (RSOs) encourage you to engage socially with like-minded peers, expand your education, and build interpersonal and leadership skills. There are multiple RSOs within the University. Often these groups are specific to careers and can provide a rich source for professional networking, too. Registration for these organizations typically occurs at the start of each semester. The Coles College of Business Website connects you to several of these RSOs.
Community Service is another way to become engaged. By getting involved in community projects you can explore your own values as you help others. Not only is service a great way to support your community, it demonstrates a core value —a value that many prospective employers share. KSU partners with multiple organizations and offers you several opportunities each semester to get involved. Contact Student Volunteerism and Service for more information. Flight Academy also provides an opportunity to volunteer and earn a Service badge. Even if you have limited time on campus, there are ways to engage with others. Guest speaker events, workshops, and department socials provide opportunities to meet peers and professionals within Coles College. These events are published in newsletters and social media.
Leadership College is a wonderful time for growing and learning. Part of this journey is discovering your own personal strengths and skillsets. As you continually develop these, it is a natural progression to step forward and take on leadership roles. This could be in the form of heading group projects, acquiring an officer’s role within a club or student organization, or taking on greater responsibilities in your job. There are countless ways you can demonstrate leadership and distinguish yourself to prospective employers.
The Department of Student Leadership offers programs designed to provide first-hand experience in developing Leadership. With mentoring initiatives, this department will work with groups or individuals for training and proficiency.
Networking
Networking is an investment in your future career. Begin meeting people now. Take advantage of every opportunity to connect with professionals. This could be through Career Fairs, guest speaker engagements, or professional socials sponsored by your department.
The Registered Student Organizations [RSOs] within Coles College also provide an excellent forum for meeting business professionals. Another key resource for networking is LinkedIn. With this social media, you can reach out to countless employers and alumni. A similar networking tool is Handshake; all students have access to this site and the numerous workshops and sponsored events designed to connect you to professionals. Introduce yourself, shake hands, ask questions, and most importantly, develop professional relationships. You never know who might become your advocate or mentor in your future career! If you are feeling hesitant about where to begin, reach out to Career Planning & Development. This department often hosts workshops on maximizing these resources.
Work Experience
Hands down, the most valuable asset you can bring to an employer is prior work experience. Career and Internship Advisors with business- industry knowledge are available to guide students through the process of acquiring internships, co-ops and job-shadowing opportunities. You will have the opportunity during your BUSA 3150 course to acquaint yourself with these Advisors and the resources within the Department of Career Planning and Development. It should never be a question of if you should pursue an internship, the question is when you will make it happen. Your Academic Advisor can offer
guidance on how to use this experience for college credit. Be aware that there are time restrictions for applying your work experience to college credit. Check the dates and plan ahead.
Resume
Your resume is a snapshot of your skills and experiences and serves as your initial introduction to prospective employers. A well-written resume can capture someone’s attention and get you in the door for an interview. The information you include should be direct and concise, as most recruiters spend only seconds looking at this document. List the most job-relevant information first, use action words that align with the job description, and compose a clean and easy to read format. Above all, be sure that your content is accurate and free of errors.
For more details and guidance on constructing your resume, see the Career Guidebook from Career Planning & Development. Once you have composed your resume, upload this to your Handshake profile so that it can be reviewed.
Cover Letter
The cover letter is your written intent to apply for a position. This will be personalized to each specific job opening. Like the resume, this letter should only be one page. Begin with a formal introduction of yourself and the position you are pursuing. State why you are interested in this position. If you were referred by someone, include this person’s name as part of your introduction.
For the second section, state your skillsets as they align with this job description and demonstrate this connection with your experiences. (This should not be a repeat of your resume content, but a means of supplementing that information.) Use your research to share how your values align with the company’s own. Close your letter with a call to action. Request an interview or meeting. This template from Career Planning & Development provides an excellent starting point. Before applying to any position, it is important that you do your research so you understand the company values, culture, and purpose.
Dress for Success
Business attire can vary depending on the workplace. However, most employers will expect personnel to project a professional image. This means wearing a suit and being well- groomed. The Center for Student Success and the Department of Career Planning & Development often host workshops to provide guidance in professional dress.
A suit is a matching jacket and pants for men; for women a suit consists of a jacket with either matching pants or skirt. The selected color should be neutral black, navy or dark gray. Polished shoes and pressed shirts or blouses complete the outfit. Invest into a quality garment that you can wear to interviews.
While cost can be prohibitive, you can shop consignment or sustainable closets, such as OwlSwap . Be sure your suit is well-fitted, by having it professionally altered, if necessary. Consider building a capsule wardrobe with a few key clothing options that can be combined in different ways, as this will expand your wardrobe options at a lower cost. In addition to having a professional wardrobe, employees are expected to be groomed, clean, and neat. A good haircut or neatly brushed style, trimmed beard, manicured nails, subtle make-up, limited cologne or perfume, and simple jewelry ensure that you present the most polished image.
Career Fairs Each semester, Kennesaw State University hosts a variety of Career Fairs, some in-person and some virtual. These events are designed for you to meet and speak with professionals about their companies and potential positions. You are strongly encouraged to take part by attending at least one Career Fair event per semester. In-person events require check-in with a student ID. Virtual events require log-in using your student KSU email account. The expectations is that you are well- prepared and professionally dressed.
Registration is a requirement for attending the Career Fairs, and as part of this process, you will research and select which employers you wish to meet. It is recommended that you visit at least three employers. Engagement can initially be casual and conversational as you learn more about the various companies and expand your business network. Often, these meetings are in group settings. When a you are ready to pursue employment [either an internship or full-time] the preference is to register for individual speaking times. Remember that these interviews are
not just about finding a job, they are an opportunity to explore options, ask questions, and build your career network. Resumes are required to be on file with Handshake prior to registering for Career Fairs, as many employers will wish to review the candidates ahead of time. You should also bring copies of your resume to the Fairs.
Interviewing Interview skills are paramount to securing your career position. You must be able to communicate your value with confidence. This is where you get to share your knowledge and experience, and demonstrate your professionalism. Prepare ahead of time to make the best impression. You should be well- rehearsed, be knowledgeable about the employer’s company, and have a thorough understanding of the job responsibilities. Be ready to talk about yourself and what you can do for their business. Know your personal strengths and skills and how these relate to the position. This is also where you get to determine if the job is a good fit for you, so prepare questions to ask.
Dress professionally and be well- groomed. Give a good handshake. Show your enthusiasm: maintain good eye-contact, sit up straight, and smile. Practice answering questions. It’s not just about providing a direct answer. You should be sharing examples of your experiences and reinforcing your ability to perform.
the job, and showing who you are. Focus on the positive: personal failures come with valuable lessons, conflict teaches diplomacy, and weaknesses are growth opportunities. Verbalize your interest in the position. Close the interview by asking about the next steps and when the hiring decision will be made. Express your appreciation for the interview opportunity and their consideration. Follow up with a thank you letter directly after the interview. The Department of Career Planning and Development offers great resources to get you started: try out their AI Express your appreciation for the interview opportunity and their consideration. Ta nhde DD eevpealrotpmme ne nt toof fCf ae rr es egrr ePal at n n i n g rt he se oi ru Ar cI egse tnoe gr ae tt eydo iun st et ar vr ti ee dw: st ryys toeumt , The Big Interview. You may also want tuop j fooi rn ao nMeooc fk tIhnet ierr wv i oe rwk sshe os spiso, no. r s i g n generated interview system, The Big Interview. You may also want to join one of their workshops, or sign up for a Mock Interview session. Focus on the positive: personal failures come with valuable lessons, conflict teaches diplomacy, and weaknesses are growth opportunities. Verbalize your interest in the position. Close the interview by asking about the next steps and when the hiring decision will be made.
Your Career-Ready Checklist
GPA of merit Additional certifications Involvement in extracurricular, co-curricular, or professional groups Basic computer knowledge A well-fitted business suit and shoes Your resume, checked over by DCPD and your Career Coach A portfolio of industry related projects A good quality professional headshot Professional social branding Knowledge of your industry’s employers An established network of industry professionals A strong understanding of your personal strengths/skillsets and how they relate to your chosen field
Your elevator pitch Interview practice A positive mindset
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