TZL 1391

ON THE MOVE WARE MALCOMB ANNOUNCES ARTURO PONCIANO PROMOTED TO STUDIO MANAGER IN PRINCETON OFFICE Ware Malcomb , an award-winning international design firm, announced Arturo Ponciano has been promoted to Studio Manager, Interior Architecture & Design in the Princeton office. In this new role, he helps lead and manage the office’s Interior Architecture & Design studio and manages select projects. Ponciano joined Ware Malcomb as Senior Project Manager in 2017 specializing in repositioning and corporate fit out projects. He has managed a variety of projects from renovations to new construction. Ponciano’s background in interior architecture and design includes office, industrial, healthcare, public, retail and R&D facilities. His experience also includes building façade

renovations, site and landscape projects. Ponciano’s finesse with clients along with planning, interpreting and communication skills have been a valuable asset to the team. “Arturo’s extensive interior design expertise coupled with his calm demeanor make him a valuable mentor and strong leader,” said Marlyn Zucosky, Director of Interior Architecture & Design of Ware Malcomb’s Princeton and Newark offices. “Arturo’s dedication to our team and clients is apparent in everything he does, and we look forward to his continued growth in years to come.” Ponciano holds a bachelor’s degree in architecture from the University of Miami. Established in 1972, Ware Malcomb is a contemporary and expanding full service design firm providing professional architecture,

planning, interior design, civil engineering, branding and building measurement services to corporate, commercial/residential developer and public/institutional clients throughout the world. With office locations throughout the United States, Canada and Mexico, the firm specializes in the design of commercial office, corporate, industrial, science and technology, healthcare, retail, auto, public/institutional facilities and renovation projects. Ware Malcomb is recognized as an Inc. 5000 fastest-growing private company and a Hot Firm by Zweig Group. The firm is also ranked among the top 15 architecture/engineering firms in Engineering News-Record’s Top 500 Design Firms and the top 25 interior design firms in Interior Design magazine’s Top 100 Giants.

JENNY PHAN, from page 11

thoughtfully and carefully. There is no fear of having only one opportunity to tell your story perfectly. The first draft is the hardest part. The thought of writing it alone can paralyze the process. Ease the process by: ❚ ❚ Interviewing the subject matter expert ❚ ❚ Identifying the audience, key messaging points, and what we want the audience to learn ❚ ❚ Ghostwriting for the subject matter expert ❚ ❚ Editing the first and subsequent drafts together This can help put any fear and anxiety at ease of looking stupid and making a mistake. ❚ ❚ Sharing is caring. At Shive-Hattery, one of our Shared People Values is mentoring – meaning to mentor unselfishly and to share knowledge, skills, and experience in a friendly way. We also have a Share Business Value focused on learning and teaching where we believe it is a basic responsibility to learn and teach others. Our designers are known for providing a high level of care with our clients and they trust us with their goals, visions, and dreams. There is no better way to extend that type of care than by sharing our stories as told by our subject matter experts. From their perspective, they are at ground zero when clients reach out needing help with a problem or assistance to achieve their vision. They guide clients throughout the entire design process until the built environment is complete. By sharing stories like these, you promote the client and their goals, strengthen relationships, and daylight how each designer assists the unique needs of clients. With a thoughtful approach, my colleagues become reluctantly famous. Once they get there, they realize that beside them stand our clients and a project that solved problems and accomplished goals, a project everyone can be proud of. JENNY PHAN is the corporate communications manager for Shive- Hattery Architecture-Engineering. She can be reached at jphan@shive- hattery.com.

❚ ❚ Experts know more than most people about a particular topic. You might be asking yourself, “Is that me? Am I an expert?” Merriam-Webster defines an expert as “one with special skill or knowledge representing mastery of a particular subject.” As an architect, engineer, or designer, you have studied your field and have spent thousands of hours mastering your craft. You have done the work and, more than likely, you are mentoring those around you. Now it is time to share the work. You can do this in a way that aligns with being honest and humble while helping others. In doing so, the story should stay focused on challenges overcome, lessons learned, and the benefits for the client. These key takeaways are critical for both clients and peers. “By sharing stories like these, you promote the client and their goals, strengthen relationships, and daylight how each designer assists the unique needs of clients.” ❚ ❚ You already know it. If you were a scientist, the institution you worked for would expect you to publish your research in peer-reviewed journals. This promotes the institution, the research and the scientist. Applying this to our industry, publishing promotes the design firm, the good work, and the designers (our willing and able champions and our subject matter experts). Bonus: It is easier to publish your own information. You can amplify that on social media. You can email clients and get it right into their inbox. Print and mail it so clients can hold on to it as a resource. Sharing our knowledge with others opens a dialogue where we can help a client or colleague. ❚ ❚ The first draft and the power of editing. Because we create our own content, we have the ability to craft our messages

THE ZWEIG LETTER MAY 10, 2021, ISSUE 1391

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