These stats make it clear that there is a real need for speed
that are setting new standards in meeting their expectations. Seventy-four percent said brands can do so by providing a higher level of customer service. In addition, 56% said they feel more loyal to brands who “get me” and show a deep understanding of their priorities and preferences. Additionally, 89% are loyal to brands that share their values .” – From “Study: Majority of People More Loyal to Brands That Care About Them” in CMO.com/Adobe Blog: https://business. adobe.com/resources/ people-more-loyal-to- brands-that-care-about- them.html
in auto financing. The supply is adjusting to consumers with good credit and now auto financers need to match that supply with the digital technology that consumers demand. In simple terms, less time spent processing means more satisfied customers. Accelerating the approval process is about more than just the adage of “time is money;” it’s about creating a loyal customer in a matter of seconds. A study by Wunderman found that “88% percent of U.S. consumers want to engage with brands
In 2019, Americans bought more than 17 million vehicles,
with over 85% of new cars being financed 6 . Interest rates for new cars are at some of the lowest they’ve been in the past three years, and prospects are good for those of us lucky enough to have excellent credit scores. The same 2021 report shows that new-car loans charge on average 14% less interest than used-car loans 7 .
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