III. PROMOTION This is possible on ly a fter you have som ething to prom ote! A. Person to Person 1. The winsome witnessing of just a few young people will pay off. 2. Personal telephone and conversational invitations have been used very effectively in many areas.
B. In-Church Publicity
1. Attractive bulletin board displays with “catchy” titles and posters 2. Enthusiastic announcements in SS classes 3. Pointed inserts in the church bulletin (calendar) and pithy “pitches” during the services. 1. First Class letters to first class young people are: a first class program! (The writer was converted by the means of a direct mail invitation.) 2. A t t r a c t i v e mimeographed announcements (PLEASE clean type, use good grade of ink, new pad now and then, 20 lb. colored mimeo paper, brief “magnetic” copy).
C. Direct Mail
Oct.
C h u rc h H istory (Faith of our Fathers— our heritage) Nov. C areers (What am I going to do with my life?) Dec. T he C h ristian ’ s S ocial L ife (Where to go, What to do) Alternates — The Christian and Politics, What do we Believe?, etc. 1. Limit attendance to age group (or grade level). Many Youth programs are spoiled by the presence of older folk. 2. Have the young people participate in the planning. 3. Keep it Bible-based and life-related. Remember that young people are living and lively! 1. A Change of Pace — “Never a dull moment” should characterize your program, but the excite ment is not in gimmicks or gadgets, but in variety of presentation. Others have found that the fol lowing have been good changes of pace: D iscussions — (Boy meets Girl, Dates Girl, Marries Girl) F ilm s and F ilmstrips — (“The Atom Speaks”, “Acts” ) S kits , P anels , R ecordings — (“What is That in Thine Hand” ) C areer D ays — (teams from various Chris tian Colleges) P rojects — (missionary maps, scrapbooks) T estimonies — (the witness o f businessmen, athletes, etc.) 2. A Change of Face — “The same old ones are always called upon” is an indictment, not a com pliment. Your programs must be characterized by different ones leading in the devotions, leading in prayer, singing, etc. Also make sure you have different faces in the speakers that participate from time to time. Don’t take the “path of least resistance” and just call upon “old faithful” be cause he is always ready to speak for a half-hour without saying anything. 3. A Change of Place — Nothing is so drab to a young person as the usual. Even if you have just one room in which to meet, dress it up with decorations to fit the theme. If you have monthly themes as suggested above, then you need only change the decorations twelve times a year. (The young people love to decorate!) Then too, it will help your group to visit other Young People’s groups now and then (some make it on the fifth Sunday, as these occur on the calendar.)
D. Community
1. Store Posters 2. Counter Tickets 3. Door-to-door Flyers
B. V ita lity
E. School
1. Book-covers, pencils, etc. with your youth groups name on them. 2. Bulletin board announcements (where allowed), personal distribution.
CONCLUSION A. There is no substitute for prevailing prayer, careful planning, creative thinking, and patient plodding. Remember Galatians 6:9. B. Keep your goals high — not just in numbers, but in purpose; viz., winning souls, transform ing lives, training young people to be “ com plete” Christians.
C. V ariety
OCTOBER, 1959
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