Just as having a tone of voice is important, so too is our visual style. While finished images are yet to be born from our new brand purpose, our audiences have told us the kind of things they’d hope to see. These images are not to be taken literally. Trust us, no one is saying they want pictures of colourful brains. What they are saying though, is that they expect us to do things differently. By interpreting each shot they selected, we’ve created guidance for all imagery going forward that has the power to make everything we do more engaging, exciting and distinctive. how do we loo ?
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