show people .
the way we
We may be a paint manufacturer but our business is based on the hugely positive difference we make to people’s lives. So let’s show it. As well as adding people whenever possible to our living spaces, let’s not be scared of using them as the main image. For example, if we are trying to express a product benefit visually, think about the human, emotional impact it creates and focus on that. When promoting a service or a collaboration, it’s okay to show the smiling faces of our CDC colleagues or an overjoyed customer. Anything works if it’s expressing the beneficial feeling we want to communicate.
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