a very special brand . This guide has been created to help us keep it that way. As we head towards an exciting future, it’s more important than ever that everything we do or say is done in a Crown-worthy way. Crown has always been
In this book we’ll explain what our brand stands for, what our tone of voice sounds like and how we want to portray our brand out there in the big wide world. There are some parts that you will recognise and some that will be new to you, so please take the time to familiarise yourself with everything. And together let’s take our brand forward.
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