every great brand
has a purpose . A brand purpose defines why a company exists. It looks deep into the soul of a business and describes the important role it plays in people’s lives. Brands which embrace a purpose have been proven to positively change how people think, increase brand loyalty and ultimately grow faster. Our new brand purpose gives Crown relevance far beyond that of simply selling paint. It provides us with a meaningful direction that we can all live up to, and will help makes us liked not just known. By setting the tone for how we as a company should behave, it will guide our actions and bring clarity to everything we do.
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