there’s already a lot of l ove for our purpose.
Much like decorating, creating the right purpose takes a lot of prep work. Before sharing it here, we shared it with a large and varied group of customers, from DIYers and tradesmen to specifiers and architects. The reason for this collaboration was to make sure that our purpose could connect with each and every one of them. As you’ll see from their quotes on the next page, it did. But more than that, our purpose showed it has the potential to open up a whole new world of possibility for our brand.
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