one perfect line.
It’s not just paint.
It was no coincidence that our brand purpose ended with our famous brand line. Going forward, everything else we do should end that way too. As a line it is more than just memorable, our consumers love the warmth and empathy it evokes. In just six words it tells millions of home decorators and professionals that we recognise the huge impact paint can have on people’s lives and demonstrates how seriously we take that responsibility.
It’s not just paint.
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