Board Converting News, August 14, 2023

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Producing Quality Leads

er side who understood my experiences.” Jennifer Goodman, Senior Manager of Talent Initiatives at Coca-Cola Consolidated, drew on her experiences as a military spouse: “Military spouses are 92 percent women and have a 22 percent unemployment rate. That’s a huge labor pool that’s going underemployed or unemployed.” While relocation is often a concern for companies, Goodman points out that it does not have to be a dis- advantage: “Think of manufacturers who have locations across the country. Maybe you can start a military spouse at one location and then move them to another. Or, if they’ve proven themselves after a few years, you could transition them to remote work. “The benefits don’t stop with the one military spouse you hire,” she added. “We’re a very loyal community with great word of mouth and a larger referral network.” “Don’t underestimate the value of an event like this Solution Series can have. You can take the information, en- ergy and passion that you get from meeting with people who have the same goal of building a stronger economy and use it to power you forward,” said Nathan Huret, Eco- nomic Development Director for Catawba County. To get started, check out the many resources of the MI’s Heroes MAKE America initiative at themanufacturingin- stitute.org , which prepares prospective military workers for new and rewarding careers in manufacturing.

Read the articles in Board Converting News every week to learn about the people, places and machinery that will open the doors to new or repeat business. Making New Customers

Len Prazych at 518-366-9017 lprazych@nvpublications.com

Do you need printed sheets? We have your answer.. Introducing Heartland’s ColorCorr. This is “flexo-printing in the round”. On our corrugator we can print up to 109” wide. The advantage is that we can print the equivalent of ½ roll at a time and not be required to keep several rolls of very expensive preprinted paper on the floor. Much less waste and risk. In continual print mode, we use either laser-engraved rubber rolls or solid rubber rolls to print a “flood coat” or a repeating pattern. If we are printing a repeating pattern, we can run a two-color design on the paper. Customers have found that running sheets we print can allow them to run a lighter-grade due to reduced caliper loss, and in some cases eliminate one or more machine passes.

For more information contact: Charlie Freeman | 816-500-8889 | cfreeman@heartlandsheets.com Tim Kramer | 816-841-8317 | color@heartlandsheets.com

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August 14, 2023

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