FINANCIAL WELLNESS BONUS P. 31
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What would reliable residual income mean for you? P. 8
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ENHANCING THE LIVES OF THOSE WE TOUCH
You can’t catch a thing unless you keep your line in the water.
social skills and people skills who could, in no way, be considered “polished” – yet they become Executive Directors, earning in excess of €/£ 100.000 annually just by sticking with it every single day. By “sticking with it,” I mean they regularly and systematically add to their contact list, enrol new customers, and help those customers build a Melaleuca business. I have been delighted to watch what happens when someone makes a goal and sticks with it until that goal is achieved, no matter what kind of distraction may come their way. Some businesses move more quickly than others. The speed of the growth of each business has more to do with the tenacity of the leader than any other factor. Those who are not tenacious are easily distracted; day-to-day life gets in the way, or they busy themselves with unproductive activities. With Melaleuca, productive activities are the Seven Critical Business-Building Activities:
a lot. In truth, I do not enjoy “fishing” nearly as much as I enjoy “catching.” We had a family motto: “While others go fishing, we go catching!” I taught my kids that if they were going to be serious about “catching,” they had to keep their line in the water. They repeatedly heard me say, “You can’t catch a fish with your line out of the water!” They got tired of hearing it, but those who were tenacious about keeping their lines in the water caught lots of fish, while those who got distracted and fiddled around with other things never caught much of anything. At Melaleuca, making phone calls, setting appointments, and making presentations are the same as having your line in the water: if you are not doing those things consistently, you may be having a great time but your business will not be growing much. It is great to know that success with Melaleuca does not depend on some endowed gift or combination of skills. In all cases, success with Melaleuca comes from tenacity: never losing focus on contacting potential customers and making presentations. It’s a simple concept, and it’s totally within our control. Everyone – including you – can do it if you stick to it! If you want your business to grow faster, make sure your line is always in the water! Sincerely,
A MESSAGE FROM CEO FRANK VANDERSLOOT
We have learned a lot in the short 35 years we have been in business. Some of those things have to do with what factors make the biggest difference in building a large Melaleuca business. For some time now I have observed how different people approach working their business. It is obvious that some are much more successful than others. The reason why they are more successful has also become very apparent. In the early stages of our company, I made the mistake of believing that other people’s success would be determined by their skill levels, by how talented they were, and how bright they were. When I met new Marketing Executives, I made the mistake of “prejudging” them as to whether they would be successful or not. I didn’t do it consciously or with any ill intent, but I found myself making a subconscious “check mark,” as if to say, “Boy! This person will do really well!” or “I doubt this person will ever make Senior Director – I hope she has someone to help her!” I soon learned how wrong I was to be so audacious as to believe that I had the ability or even the right to have any preconceived notions about anyone before they had the chance to prove themselves. I soon learned that skill, talent, and intelligence were not the defining factors for success. Those
whom I had prejudged consistently proved me wrong! Although many of the bright, skilled, and experienced people have done very well, many have not. And yet many of those whom I thought would not make it have done extremely well. Although there are vast differences among those who have had success with Melaleuca, there is one trait shared by all those who have been very successful: that trait is tenacity! Although there are vast differences among those who have had success with Melaleuca, there is one trait shared by all those who have been very successful: that trait is tenacity! I would define tenacity as “focused energy,” a single-mindedness of almost constantly working their business during their normal business hours – they are at it day in and day out. They do not let go of their goals. They do not wait for something to happen; they make things happen! It does not matter much how bright they are or how skilled they are. I have seen many who have lacked
1) Build Your contact list 2) Set appointments
3) Share Melaleuca: An Overview 4) Strategy session within 48 hours 5) Celebrate success 6) Always be involved with Fast Track 7) Lead by example
@FLVanderSloot
Unproductive activities would include pretty much all other activities except the activities listed above. When my children were smaller I took them fishing
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CONTENTS April / May / June 2022
WIN with the 90-Day Challenge! Do the 90-Day Challenge and be 1 of 3 Peak Performance Pack 6-month supply winners.
To participate, start your Peak Performance 90-Day Challenge as of April 2022 and submit your testimonial once you are finished. Share with us the difference it has made in your life.
Submit your testimonial to EuropeSales@Melaleuca.com
What would reliable residual income mean for you? At the foundation of every thriving Melaleuca business is a singular driving force: a reliable residual income. 8
Tips for sharing Your Peak Performance story When it comes to trying something new – whether it’s a book or restaurant, recipe or product – a personal recommendation from someone you know is the most believable and convincing resource.
International President´s Club 2023
Five questions to help You design the life You want Reacting to events around us is second nature. In fact, it’s easy to spend our lives in an endless cycle of reaction if we’re not careful.
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STORIES
Achievements Leaders
Conference Awards
Recognition
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Five questions to help you design the life you want. Reacting to events around us is second nature. In fact, it’s easy to spend our lives in an endless cycle of reaction if we’re not careful. It takes courage and deliberate action to break that cycle – and when you do that, you can actively direct your life to become exactly what you want it to be.
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Is work/life balance a myth? Gone are the days when you worked eight hours, had eight hours at home, then slept for eight hours. Gallup recently reported that an employee with a work-issued mobile device works a total of 70 hours per week. The line between work and home isn’t just blurred – it’s gone. You’re already working on “your time.” Doesn’t some of that time deserve to go to building your business? Will spending an evening at the office or conquering the next level in a video game get you where you want to be in 5, 10, or 20 years? Carve out time to build your business. Be deliberate with your actions. And protect that time and those actions fiercely. Ask yourself this: What are my priorities? If the bulk of your time AND your ACTIONS are devoted to your priorities, then you’re not out of balance at all. Rather, you’re living a life of intention and purpose – giving your full time and talents to the areas of life most important to you. If your goal and your “why” are crystal clear, then do something about it and give it EVERYTHING you’ve got. With intention. With purpose. That is how your life will change.
The first step in designing the life you want is envisioning the future and setting goals with timelines to get you there. Hope is not a solution. “Someday I might look into…” isn’t going to take you very far. That’s why I love the 2022 Melaleuca theme – With Melaleuca I Will.
What is your goal?
Thorsten Kilb, General Manager
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Why is this important to you?
Here’s a powerful exercise. Ask yourself this question and write down your answer. Ask the question again. Then ask it again. For example, if your goal is to become a Senior Director or to make €/£ 3.000/month with your Melaleuca business, and you ask yourself why this is important, your first answer might be, “So I can quit my job.” Ask it again: Why is quitting your job important to you? “So I can stay home with my kids.” Why is staying at home with your kids important to you? “So I can create lifelong memories in the few years I have with them before they move away.” Your “why” becomes more meaningful each time you ask the question. When your “why” is bigger than your fears, you become unstoppable.
Be honest with yourself here. We all have a gap between where we currently are and where we want to be. Don’t beat yourself up – you’re human. Take a strategic assessment and be honest about what needs to change. Want ONE SIMPLE STRATEGY that can change everything for you? Get an accountability partner (a coach, a friend, a spouse) who will encourage you and hold you accountable. Share your goal and your “why” with them. Then establish clear expectations about what you are going to do on a daily basis (such as making a specific number of phone calls a day) that will bring you closer to your goal and report back to your accountability partner. No exceptions!
What changes do you need to make to reach your goal?
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Your greatest asset is the 24 hours you have in a day. Is your time spent on the specific activities that move you closer to your goal? For many of you, your Melaleuca business either is or COULD BE the vehicle for you to change your life – if you’re truly willing to consistently perform a few critical activities. For those building a Melaleuca business, continually adding to your contact list and making at least 4 calls a day (or 20 calls a week) are the required intentional steps to take. When you do this, your Melaleuca business – and your income – will grow, and you’ll be well on your way to reaching your goal.
Who is your accountability partner?
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Finally, where do you spend your time?
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Take control of your future with a reliable residual income. At the foundation of every thriving Melaleuca business is a singular driving force: a reliable residual income. This income is the reward the Melaleuca Compensation Plan is designed to produce in exchange for your consistent, dedicated effort. Ultimately, everything you do as a Melaleuca Marketing Executive will revolve around growing your residual income.
The activities that grow your Melaleuca residual income are no secret. You build a relationship with someone. You look for how Melaleuca could help them with their needs. You invite them to attend a Melaleuca Overview and subsequently help them enrol as a Melaleuca Customer. As those Customers you’ve enrolled return to shop with Melaleuca each month, you earn a commission on their purchases. THE VALUE OF A SINGLE MELALEUCA CUSTOMER Many Melaleuca Customers have referred just one or two others to enrol and shop with Melaleuca. They simply love our products and want others close to them to experience the same benefits. Even if they never refer another shopper again, Melaleuca needs them and values them.
What if you help just one person enrol and start shopping with Melaleuca? If that Customer continues to shop month after month, year after year, you’ll receive a small check from Melaleuca – month after month, year after year. Regardless of the amount, that check is a big deal. Just a little extra income each month can make a big difference to a family that is struggling to cover expenses, stay ahead of debt, and put a little into savings. One or two enrolments may not seem like much. But each new Customer is another opportunity to enhance a life. For you, one Customer who starts shopping with Melaleuca could mean hundreds, maybe even thousands, of pounds/ euros earned by you over a lifetime – just for sharing the products you love with others.
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HOW MELALEUCA FOSTERS RESIDUAL INCOME It’s not by accident that Melaleuca Customer and Marketing Executives have a unique vehicle for creating a reliable residual income. The company has many advantages that enable anyone to build such an income through their hard work.
The Stiners recognised what they had in the prospect of building a reliable residual income. They went to work to make that residual income a reality. “Now we don’t worry about what’s ahead,” Kim says. “We have peace of mind that comes from years of work building our Melaleuca business and being paid over and over for our efforts. Because of the power of residual income, we’re dreaming. We’re planning. We’re excited about what the future holds.” INCOME YOU CAN COUNT ON Everyone building a Melaleuca business, from Product Advocates to Senior Directors and beyond, pays close attention to the amount of their residual income.
concept by itself is life changing. At Melaleuca, you help someone discover Melaleuca and become a customer for a lifetime. And you continue to get paid as that customer continues to shop.” Before enroling with Melaleuca, Breanne was trying to create a reliable income within an MLM company. “I would work and work and work,” she says, “but nothing lasted. I never knew how much I would earn. I couldn’t count on anything, and that created a lot of stress. “But the residual income I’ve built with Melaleuca has changed our entire lives. This may sound silly to some, but I wake up every morning happy because the stress is not there anymore. I can’t describe how incredible it feels just to start each day that way.”
MELALEUCA’S 250+ WELLNESS PRODUCTS
“These are everyday products,” says Senior Director 7 Blondina Polazzo. “They’re consumable. And they’re not just skin care products or nutritional supplements. They’re that and so much more! They replace what you would shop for in so many different aisles of your supermarket.” In short, the full catalog of wellness products that Melaleuca offers is perfectly poised to help you grow your residual income. The products meet multiple needs – proving to be more effective, safer, and a better value than what potential customers are already buying. REASONABLE PRICES “Melaleuca offers exceptional products at reasonable prices,” Breanne Sufrin says. “When people see not only that Melaleuca products are high quality but also that they can get those products at a discount just by becoming Melaleuca Customers, they jump at the chance to switch stores. It just makes sense!”
HOW DO YOU GROW YOUR RESIDUAL INCOME? Imagine the results you will see if you help more new customers enrol. As those customers shop with Melaleuca, you will earn commissions on all of their purchases – month after month. The work you put in to enrol each customer will pay you back over and over again. Let’s go even further. If you decide to become a Marketing Executive, you’ll have the opportunity to increase your residual income. You do this by teaching others to enrol new Melaleuca customers alongside you. As your organisation grows, the Compensation Plan will allow you to earn commissions on not just the shopping of your personal enrolees but the enrolees of your team members as well. That means your residual income will grow. Your consistent efforts will likely result in advancements and bonuses as well. But regardless of your status and the amount of those one-time bonuses, the real strength of your business will continue to be your residual income. Your residual income is the engine that is driving you toward fulfilling your why .
FACE YOUR FUTURE WITH MORE CONFIDENCE Nobody knows exactly what the future will bring, but feeling like your future is out of your control can add stress and anxiety to your everyday life. If you don’t feel prepared for what’s coming, you’ll won’t be acting with confidence. But if you feel in control of your future – if you feel you are guiding your health and finances where you want them to go – you can have more confidence and peace of mind day in and day out. BACK IN CONTROL Executive Director 4 Kim Stiner knows the impact that reliable residual income can make on someone’s confidence and peace of mind. The Stiners got hit hard by the Great Recession. Ron lost his job due to downsizing, and suddenly he and Kim found themselves facing a less- than-certain financial future. “For a while, we were having to decide what the minimum we could live on was,” Kim says. “We were concerned about just getting by.”
“Growing our residual income is the number
one thing that keeps
me enthusiastic and motivated as a Marketing Executive.” – Executive Director Breanne Sufrin
Executive Directors Michael & Breanne Sufrin
Executive Directors 4 Kim & Ron Stiner
“Your residual income is everything,” Executive Director Breanne Sufrin says. “It’s income you can count on. You continue to grow it based on your ongoing effort. And that
Although they eventually found new employment, the Stiners didn’t want to repeat the situation of not having a supplemental source of income. Fortunately the Stiners and their daughter and son-in-law, Executive Directors 6 Shelby and AJ Ford, had recently discovered Melaleuca. They had been looking for healthier alternatives to the toxic chemicals they had been using to clean their homes. In Melaleuca they found a store that offered the healthier products they’d been searching for – and much more. “When Melaleuca came into our lives,” Kim says, “we saw it as a way to get back in control of our future.”
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A 94% RETENTION RATE Melaleuca’s 94% monthly retention rate means that as you build your Melaleuca business, your customers are very likely to continue to shop month after month. “Our 94% retention rate is incredible,” Breanne says. “And so I tell everyone in my Melaleuca Overview presentations about it. Such a high retention rate proves that the products are amazing all by themselves.”
$6.5 BILLION PAID IN COMMISSIONS SO FAR
Melaleuca boasts a track record of more than 35 years of paying residual income month after month. In fact, to date, Melaleuca has paid more than $6.5 billion in commissions to Customers! LEARN TO EARN AND LOYALTY SHOPPING REWARDS “Education is the key to Customers coming back again and again to shop for the products,” Kim says. “When they understand what they have and the benefits of what they’re bringing into their homes, that’s when they become lifelong shoppers.” Customers earn and unlock Loyalty Shopping Rewards by watching the Learn to Earn videos about the products. Those Loyalty Shopping Rewards enable them to try out and fall in love with even more products. RELIABLE INCOME EVEN WHEN TIMES ARE TOUGH Sometimes life throws you a curveball. When everything seems to be going off the rails, the assurance of a reliable residual income can bring precious, hard-to- find peace of mind. Recently, Senior Director 7 Blondina Polazzo had to step back from building her business to take care of some personal and family concerns. That’s when she learned that her Melaleuca residual income wouldn’t let her down.
WHAT WOULD A RELIABLE RESIDUAL INCOME CHANGE FOR YOU? As a Melaleuca Customer, you have a unique opportunity to take control of your future. You have access to 250+ wellness products that can bring wellness into every part of your life to an extent you’ve never experienced before. On top of that, you have a vehicle to create lasting financial wellness for yourself. While a Melaleuca residual income is meant to supplement your regular salary, not replace it, having this second income can give you more choices at every turn. Your hard work and consistent daily efforts to do the Seven Critical Business- Building Activities will help grow this income. With the reassurance of a check from Melaleuca coming month after month, you can work toward your goals with more confidence – and face whatever life throws at you with greater peace of mind.
Not long afterward, the Polazzos’ daughter had to go to the hospital. When she came home, Blondina took time off to care for her. “And that’s when I really started paying attention to my residual income,” she says. “That’s when it really began to matter.” During this trying time, the Polazzos were also experiencing some financial turmoil. They lost some of their primary income. But through all of it, they were still able to breathe easy. They had a reliable second income from Blondina’s Melaleuca business to help keep them on track. “I began to keep a close eye on our Melaleuca residual income,” Blondina says. “And as it stayed steady and even grew a little, I realised we could count on it. That was a powerful lesson. I didn’t realize the power of my residual income until we found ourselves in that situation.”
Senior Directors 7 Blondina & Will Polazzo
“I didn’t enrol with Melaleuca to build a business,” Blondina says. “I was looking for cleaning products that were safer for my home. My daughter was ill, and her doctor advised us to clean our home of environmental toxins. We loved what we found at Melaleuca. But then Corporate Director 6 Erin Clark and Executive Director 9 Sadie Kolves convinced me to look at the Compensation Plan. And I said, ‘Okay.’”
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ADVANCEMENTS EXECUTIVE DIRECTOR 2 NEW
Violeta Tarasevicene Germany Empowering Her Personal Mission
Melaleuca presents EUROPEAN
But Violeta is also very deliberate in the way she shares Melaleuca. “I try to listen to and observe a person first,” she explains. “I try to feel how their life could be made better if they had Melaleuca products.” Violeta’s Melaleuca business allows her to continue doing what she loves. “Melaleuca has really extended and expanded my opportunities to implement my values and mission,” she says. “Melaleuca products have helped me pursue a lifelong idea and desire to help myself and others live healthier, better lives.” Her dedication to wellness is even evident in the way she leads and guides her team. “I fuel my team with respect and gratitude,” Violeta explains. “I rejoice in the success of each of them, support their initiatives, and foster their faith in themselves and their potential. “When you engage in a beloved activity with respect, gratitude, and faith – and you see the meaning in it – your reward will come naturally.” And for Violeta, there have been a lot of rewards. “I am especially grateful to Melaleuca,” she says, “where I’ve not only learned and improved a lot, but my earnings are three-times higher than my previous maximum earnings.”
ACHIEVEMENT LEADERS The European Achievement Leaders are those businesses with the highest contribution index. The contribution index is the product of the net increase in their Organisational Preferred Customers during the prior 60 days, multiplied by the number of each leader’s personally enrolled Directors, plus their number of personally enrolled customers. Membership of this elite group is reviewed bi-monthly. In order to be recognised as a member of this team, leaders must submit a picture to Melaleuca.
For more than a decade, Violeta ran her own yoga and healthy living studio, so when she heard about Melaleuca’s products, she was intrigued. “I had been looking for quality products for many years,” she explains. “I looked for all possible options to get these products in Lithuania.” When she finally got them, the products did not disappoint. “I got even more than I expected,” Violeta says. “Ecological, high quality, good value, and with home delivery – I fell in love with the products at first sight.” Violeta was a happy customer for six months before she finally took advantage of Melaleuca’s business opportunity, now she loves sharing Melaleuca with everyone. “Wherever I am – on the train, at the hairdresser’s, or even relaxing by the seaside – I don’t miss the opportunity to share the good news about Melaleuca products with people,” she says.
Agnieszka Dambska Wardega Executive Director 3 United Kingdom
Izabela Zając Senior Director 8 United Kingdom
Jagoda Nowaczyk Executive Director 2 United Kingdom
DIRECTORS IN ORGANISATION 64
Vanessa Rusezki- Drews & Mose Rusezki Senior Director 4 Germany
Man Chow Senior Director 5 United Kingdom
Kinga Marcinkiewicz Director 8 United Kingdom
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While there are thousands of Peak Performance Pack stories out there, the most impactful one you can share is your own. If you’re already taking Peak Performance , think back on what life was like before you started. Do you have more energy now? Are you less tired in the afternoons? Are there any health goals you’ve accomplished? These are the details that bring your story to life and offer real benefits others are looking for! If you haven’t taken Peak Performance , pay attention to how you feel as you go throughout the day. When are you sluggish? Are there times you’re sore? How do you generally feel? As you take Peak , notice how even the little things start to change. These changes lay the groundwork for a great story. With Peak I can! From hiking with your family to hosting a girls’ night, the real benefit of Peak Performance is what it allows you to do every day! A great way to get started sharing your story is to participate in the 90-Day Challenge and share with us the difference Peak makes in your life. Think about the reasons why you want to be healthy, the activities you enjoy, and the goals you want to crush. Submit your testimonial to saleseurope@melaleuca.com. Personalise your approach Before someone introduced you to Melaleuca, they first got to know you. They took the time to learn about how Melaleuca could help you in your life. Taking that same approach in sharing Peak Performance with others will dramatically improve the chances they’ll see the value in Peak and become lifelong users. As you learn about the impact of Peak Performance , begin to think about how that would benefit those you know in their day-to-day lives.
When it comes to trying something new – whether it’s a book or restaurant, recipe or product – a personal recommendation from someone you know is the most believable and convincing resource. The same is true for the Peak Performance Pack . Your personal experience will go a long way in helping introduce Peak to others!
Boosting the health of your business The most important benefit of sharing Peak Performance is seeing the improvements in the lives of those you love. But it can also have a tremendous impact on your business. Data shows that sharing Peak Performance can increase average order size and improve retention.
In your own words Tips for sharing your Peak Performance story
BENEFITS FOR A HEALTHY BUSINESS
Orders with Peak Performance Pack
Peak Performance Pack users
New customers who order
43 % higher points/order
13 % higher retention rate
48 % more likely to stay after 1 year*
The promise of wellness Nearly every day, you share your
favourite movies, lunch hot spots, and more. Sharing Peak Performance can be just as fun and simple. More than any other Melaleuca product, the Peak Performance Pack has the power to help those you love live a healthier, more vibrant life. But they are waiting for you to tell them about it.
* Customers who order at least two Peak Performance Packs in their first four months are 48% more likely to still maintain their Melaleuca membership after one full year.
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2023 CONVENTION
Award Competition Rules
Marketing Executive of the Year
Awarded to the Marketing Executive who is the Number 1 Leader on President’s Club.
Team of the Year
Marketing Executives who are part of the Marketing Executive of the Year’s organisation.
President's Club
See official President's Club business rules for details.
Leaders on the Move
Awarded to New & Advancing Senior Directors and to ALL Executive Directors and above.
Awarded to Marketing Executives with the highest number of new personal Senior Directors or Executive Directors developed and have a 12-month average Personal Customer Retention Rate of 90% or higher. Directors Awarded to the Top Directors with the highest index of Net Preferred Customer Growth and the highest number of new personally developed Directors. Senior Directors Awarded to the Top Senior Directors with the highest index of Net Preferred Customer Growth and the highest number of new personally developed Directors and have a 12-month average Personal Customer Retention Rate of 90% or higher. Executive Directors and above Awarded to the Top Executive Directors and above with the highest index of Net Preferred Customer Growth and the highest number of new personally developed Directors 3 and have a 12-month average Personal Customer Retention Rate of 90% or higher. Awarded to the Top Marketing Executives with the highest number of Active and Preferred Customers in their organisation who have also developed a new personal Director and have a 12-month average Personal Customer Retention Rate of 90% or higher.
Leadership Growth
It all starts with a phone call.
Achievement Leaders
Business Builder Award
Personal Director Growth
Awarded to Marketing Executive with the most net personal Directors Developed.
Personal Director 3 Growth
Awarded to Marketing Executive with the most net personal Directors 3 Developed.
Awarded to the Top Marketing Executives with the most Commission Rate Directors 3 and above with a 12-month average Personal Customer Retention Rate of 90% or higher.
Organisation Director 3 Growth
Personal Enrolee Advancement Award
Awarded to the Top Marketing Executives with the most Commission Rate Directors 3 and above with a 12-month average Personal Customer Retention Rate of 90% or higher.
Awarded to Marketing Executives with between 50 - 99 personally enrolled Active and Preferred Customers as of December 31, 2022. Inherited customers are not included.
Half Century Club
Awarded to the Top Marketing Executives with the most personally enrolled Active and Preferred Customers with 20/20, and have a 12-month average Personal Customer Retention Rate of 90% or higher, as of December 31, 2022.
20/20 Club Leader Award
Awarded to the Top Marketing Executives with the highest New Growth (minus roll-ups) in organisational Preferred Customers and have a 12-month average Personal Customer Retention Rate of 90% or higher.
Preferred Customer Growth
Awarded to the Top Marketing Executives with a 12-month average Personal Customer Retention Rate of 90% or higher and positive Preferred Customer New Growth of 100.
Retention Award
Want to speed the growth of your organisation? Double your phone calls. Phone calls lead to appointments. Phone calls are the simple fuel that powers your business.
Lifetime Earnings Award
Awarded to Marketing Executives who have a lifetime earnings of €/£ 1 million (zł 4 million) or more.
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my time and do everything by trial and error? I think I would just be racking my brain figuring out how to succeed at this business. I would experience a lot of frustration and constantly wish I knew exactly what do. If I didn’t have the Seven Critical Activities, I would be searching for something like them until I had looked behind every corner.” Consistently repeat the process “Always remember this: you will never change your life until you change something that you do daily,” Dave says. “The beautiful thing about Melaleuca is that the same process repeated consistently is what brings success. If you master the Seven Critical Business- Building Activities, then the only factor that determines your success is how consistently you do those activities.” Celebrate your own success “We often think that Critical Activity 5 means just celebrating the success of others in your organization,” Dave says. “You definitely should do that. But you should also celebrate your own success. Make it fun! Attach a reward to a good, productive week to help motivate yourself.” Decide to enjoy building Long ago, Dave was inspired to change his mindset about repetitive activities after hearing a story about professional golfer Jack Nicklaus. Early in his career, Jack decided to stop thinking of practice as a chore and instead learned to enjoy it. As a result, he outworked everyone else and is now considered one of the best golfers to ever play. Dave encourages his team to apply the same principle to their businesses. “The Seven Critical Activities could look mundane to one person,” Dave explains, “but the next person embraces and enjoys them. When you make the decision to enjoy and do them consistently, you become unstoppable. “I’m happy building my Melaleuca business because I know what’s expected and I know what’s needed to move forward. Everyone who decides to build this business knows exactly what they need to do and knows that it’s worth effort. It brings so much peace knowing that you don’t have to figure this out on your own.”
National Director 9 Dave Crescenzo Enrolled in 2001
A detailed painting may be made up of tens or even hundreds of thousands of individual brushstrokes – each one patiently applied by the master painter. Similarly, a successful Melaleuca business requires consistency, patience, and attention to detail. But do you ever feel like the steps toward meeting a goal are becoming a little mundane? Does boredom with your daily activities creep in and derail your progress toward your goals? Do you look for shortcuts to success but never find them? Then it’s time for you to embrace the repetition! Author Ana Veciana-Suarez said it well when she wrote, “Some consider routine boring, a buzz-killer, the bane of creativity. Others call it the haven of small minds and unimaginative thinking. Not me. I’m a disciple, a woman who believes we need structure to be free, parameters to create. Routine allows for inspiration, for improvisation. It’s like a frame around an empty canvas, containing all manner of possibilities without dictating the palette.” Your Melaleuca business is just like that empty canvas! The frame is the Seven Critical Business-Building Activities, and your painting is determined by the brushstrokes of your daily activity. So how can you push through any perceived monotony to paint your personal masterpiece? With a combined 58 years of experience, three of our top Marketing Executives share their tried-and-true tips for embracing the necessity of repetition at any stage of your business.
National Director 9 Dave Crescenzo knows firsthand how easy it is to get stuck in the monotony trap and feel like repeated daily activities aren’t worth the effort. After growing quickly during his first two years, Dave found himself stuck in a flat spot. As he pulled himself out, he learned five important lessons that help him stay excited about his business all the time. Know your why Before a new business builder does anything, Dave asks them to dig deep down to discover why they want to build a Melaleuca business. This becomes the motivation behind their daily actions. “I encourage my team to paint a very clear picture of what advancing will do for them,” Dave explains. “Once they know why it’s worth it, the rest of the steps fall into place.” Understand the value of the Seven Critical Business-Building Activities “To avoid the feeling of monotony, you have to switch your mindset from thinking the Seven Critical Business-Building Activities are boring repetitions to seeing them as powerful tools that move you forward,” Dave advises. “What if there weren’t a proven method? What if every day I worked my Melaleuca business I had to figure out how to spend
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Remember you’re starting with a blank canvas “Often, I picture myself as an artist and painter,” Jen explains. “Every single day we have a blank canvas. We paint with the same seven brushes and the same seven colors – the Seven Critical Activities – but the painting always turns out different. My team tries new things to give our activities a new flavor. I talk to different people and have different conversations every day. I remember that I’m always just one conversation away from completely changing someone’s life.” Have an accountability partner “An accountability partner will help you snap yourself out of the mundane,” Jen says. “My team is great at that. We’re always giving each other shout-outs, celebrating each other, nudging each other along, and challenging each other.” Stay active “I recently found a quote from Dale Carnegie that really resonated with me,” Jen says. “He said, ‘Inaction breeds doubt and fear. Action breeds confidence and courage. If you want to conquer fear, don’t sit home and think about it. Go out and get busy.’ With your Melaleuca business, if you want to keep it fresh, you’ve got to stay in action – that will automatically move your business to a positive place.” Choose to love what you do “I’ve played basketball my whole life,” Jen says. “And I’ve always thought, ‘If you don’t love the sound of sneakers squeaking on the gym floor, shooting free throws over and over, and sweating and falling down, you won’t love the game.’ Whether it’s sports or Melaleuca, you have to love what you’re doing. That’s the key to success. Successful builders love Melaleuca leadership, love our products, and love when they get to share those things with others. So I always ask, ‘Do you love what you do?’ And if you don’t, good luck.” How will You embrace the monotony? Are you ready for the blank canvas before you each day? Are you committed to consistency? Are you choosing to enjoy the mundane? It doesn’t matter how you start to better embrace the monotony – each step forward will help you accomplish more than you’ve ever dreamed.
“We paint with the same seven brushes and the same seven colors – the Seven Critical Activities – but the painting always
turns out different.” –National Director 5 Jen Sebbas
National Director 5 Jen Sebbas Enrolled in 2010
National Director 5 Jen Sebbas recognizes how repeating the same activity day in and day out can seem boring if you aren’t in the right mindset – so she takes advantage of the flexibility of her business to keep herself engaged! Here’s her advice for keeping the Seven Critical Business-Building Activities fresh every day. Choose a Joy-filled mindset “We all go through these phases where we would rather sit and watch paint dry than do the same thing we’ve been doing every day,” Jen says. “But those are few and far between for me. It’s all about making the decision to change your mindset. Either you can enjoy showing up to do the Seven Critical Business-Building Activities or you can resent them. It’s up to you.” Change up your location “I love that I get to pepper my work around my life,” Jen says. “I schedule everything so it all gets done, but I don’t have to stay in one place. Even though I’m doing the same activities every day, I try to change my scenery. Just the other day I was sitting by the pool. Sometimes I’m in my office. Other days I’m sitting on the couch in my living room. Sometimes I go to my best friend’s house to work with her. This is a mobile business. Take advantage of it!”
“After that, you get to vicariously live the experience of a brand-new Melaleuca enrolee through a new Member’s eyes – helping them find success and changing their life. When you’re excited about finding someone new, building this business is not monotonous.” Reinvent your Why “Don’t forget to reinvent your own why ,” Mark adds. “The things that once motivated you to advance to a certain status will not always be motivating. You need to reevaluate your emotional anchor – what is going to drive you to meet your next goal? Myrna and I have done this multiple times over the years.” Look at the big picture “When you look at those who seem to have reached the pinnacle of success in life – like athletes who compete in the Olympics – do you think they looked at training as monotonous ?” Mark asks. “Or did they look at training as necessary for reaching their ultimate goal? You have to stay focused on the big picture as your motivation. Without that, the short-term frustrations and monotony will really get to you. I ask my team to keep these questions in mind: Who are you helping? What difference can you make for your own family and for others?”
Corporate Director 4 Mark Atha Enrolled in 1994
Corporate Director 4 Mark Atha has been building his Melaleuca business with his wife, Myrna, for nearly 30 years. Despite doing the same activities all this time, Mark says that building a Melaleuca business is anything but monotonous! Here’s how he and his team stay excited about their businesses. Focus on finding pearls “We always keep in mind that the next person you talk to could be your next Executive Director,” Mark explains. “It’s like shucking an oyster: You might shuck 100 oysters and find nothing. Then in oyster 101, you find a pearl!
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How do you qualify for President’s Club?
Qualifying Positions Marketing Executives who advance to Corporate Director Status for the first time and any Corporate and Presidential Director who advances to a new high status in the qualification period will automatically qualify. In addition to these automatic new and advancing Corporate and Presidential Director qualifying positions, Europe will be awarding up to one position.
President’s Club Minimum Qualifications
1. All qualifying Marketing Executives must develop a minimum of two new in-country personally enrolled Directors by October 31, 2022, who have been enrolled and achieve the status of Director for the first time during the qualification time period. a. The qualifying Marketing Executive must personally enrol the new Director. b. Inherited personal Directors will not count toward this qualification. c. These qualifying Directors must maintain their status for three months in the qualification period (not necessarily the first three months). 2. All qualifying Marketing Executives must develop at least one in-country first-time personally enrolled Director 3 during the qualification period. 3. All qualifying Marketing Executives must have a minimum of +1 True Growth (enrolments + reactivations – cancelations) of in-country Preferred Customers during the qualification time period (excludes roll-ups and moves).
4. All qualifying Marketing Executives are required to have a minimum Commission Rate of Executive Director or above on the last month of qualification (December 31, 2022). 5. All qualifying Marketing Executives must achieve a status of Senior Director or above by the end of the first month of the qualification period (January 31, 2022). 6. All qualifying Marketing Executives must achieve a 12-month average Personal Customer Retention Rate of 92.5% or more as of December 2022. 7. Each Marketing Executive’s qualifying activity will be based on the country of registration, and they must be in compliance with all Melaleuca policies during the qualification period. 8. Melaleuca reserves the right to change the President’s Club rules and qualifications as necessary.
FOR PRESIDENT’S CLUB 2023 QUALIFICATIONS, VISIT: eu.melaleuca.com
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CONFERENCE AWARDS
LEADERS ON THE MOVE
RETENTION AWARD
PREFERRED CUSTOMER GROWTH
Awarded to New & Advancing Senior & Executive Directors.
Awarded to the Top 5 Marketing Executives with a 12-month average Personal Customer Retention Rate of 90% or higher and Preferred Customer New Growth of 100.
Awarded to the Top 5 Marketing Executives with the highest New Growth (minus roll-ups) in organisational Preferred Customers and have a 12-month average Personal Customer Retention Rate of 90% or higher.
1st Place Executive Director 2 Violeta Taraseviciene
4th Place Executive Director 2 Vivian Yun Ho 5th Place Senior Director 4 Vaida Urlakiene
1st Place Executive Director 2 Vivian Yun Ho 2nd Place Senior Director 4 Vaida Urlakiene
4th Place Director 5 Linda Apine
Senior Directors Vaida Urlakiene Igoris & Tamara Nebaraka Senior Director 2 Viktor Gerbershagen
Senior Directors 4 Galina & Ivan Malysko Vanessa Rusezki-Drews & Mose Rusezki Senior Director 5 Mandy Chow
Senior Directors 6 Paulina & Michal Ryczko
Executive Director 2 Vivian Yun Ho Executive Director 2 Violeta Taraseviciene Executive Directors 8 Valerija Raupiene Olga Apanaviciene
ReginaMarkevic & Victor Heidebrecht Senior Directors 8 Justyna Kołodziej Jolanta Puidokiene
2nd Place Senior Directors 4 Vanessa Rusezki-Drews & Mose Rusezki 3rd Place Senior Directors 6 Birute & Robertas Januskevicius
5th Place Senior Director 9 Jolanta Puidokiene
Senior Director 3 Slavomir Sileiko
3rd Place Senior Directors 6 Birute & Robertas Januskevicius
LEADERSHIP GROWTH
PERSONAL DIRECTOR GROWTH
ORGANISATION DIRECTOR 3 GROWTH
Awarded to Marketing Executive with the most net personal Directors Developed.
Awarded to the Top 5 Marketing Executives with the most Commission Rate Directors 3 and above with a 12-month average Personal Customer Retention Rate of 90% or higher.
Awarded to Marketing Executives with the most new personal Senior Directors or Executive Directors developed and have a 12-month average Personal Customer Retention Rate of 90% or higher.
1st Place Senior Director 9 Jolanta Puidokiene
1st Place Executive Director 8 Olga Apanaviciene 2nd Place Senior Director 9 Jolanta Puidokiene 3rd Place Executive Director 8 Valerija Raupiene
4th Place Executive Director 2 Magdalena Gwóźdź 5th Place Executive Director 2 Violeta Taraseviciene
Senior Directors 4 Vanessa Rusezki-Drews & Mose Rusezki
Director 7 Michael Logvinov Senior Director 2 Viktor Gerbershagen
Senior Director 4 Galina & Ivan Malysko
Senior Director 6 Birute&Robertas Januskevicius Executive Director 8 Valerija Raupiene
Executive Director 8 Olga Apanaviciene
Senior Director 6 Regina Markevic
2nd Place Director 5 Linda Apine
Senior Director 4 Vaida Urlakiene
Director 4 Meiling Xu
3rd Place Executive Director 2 Violeta Taraseviciene
BUSINESS BUILDER AWARDS
PERSONAL ENROLEE ADVANCEMENT
ACHIEVEMENT LEADERS AWARDS
4th Place Director 7 Elena Ganske
Directors The top 5 Directors with the highest net Preferred Customer growth and the highest number of new personally developed Directors.
1st Place Director 5 Linda Apine
Awarded to the Top 5 Marketing Executives with the highest number of Active and Preferred Customers in their organization who have also developed a new personal Director and have a 12-month average Personal Customer Retention Rate of 90% or higher.
Awarded to the Top 5 Marketing Executives with the highest number of Director and above advancements of their personal enrolees and have a 12-month average Personal Customer Retention Rate of 90% or higher.
5th Place Director 3 Clara Amuzie & Stefan Leoffler
2nd Place Director 6 Yam Hing Fong
1st Place Executive Director 8 Olga Apanaviciene 2nd Place Executive Director 2 Vivian Yun Ho 3rd Place Senior Directors 6 Birute & Robertas Januskevicius
4th Place Senior Directors 6 Regina Markevic & Viktor Heidebrecht 5th Place Senior Directors 4 Galina & Ivan Malysko
1st Place Executive Director 8 Olga Apanaviciene 2nd Place Executive Director 2 Vivian Yun Ho 3rd Place Senior Director 4 Vaida Urlakiene
4th Place Senior Director 9 Jolanta Puidokiene 5th Place Senior Director 8 Justyna Kołodziej
3rd Place Director 4 Meiling Xu
Senior Directors and above: The top 5 Senior Directors and above with the highest net Preferred Customer growth and the highest number of new personally developed Directors and have a 12-month average Personal Customer Retention Rate of 90% or higher.
1st Place Executive Director 2 Vivian Yun Ho 2nd Place Executive Director 2 Violeta Taraseviciene 3rd Place Senior Director 9 Jolanta Puidokiene
4th Place Senior Director 4 Vaida Urlakiene 5th Place Senior Director 5 Mandy Chow
PERSONAL DIRECTOR 3 GROWTH
Awarded to Marketing Executive with the most net personal Directors 3 Developed.
1st Place Senior Director 4 Vaida Urlakiene
Director 8 Kinga Marcinkiewicz
Senior Director 4 Joanna Mizerska Senior Director 8 Justyna Kołodziej
PRESIDENT’S CLUB
TEAM OF THE YEAR
Director 7 Elena Ganske
2nd Place Director 5 Linda Apine
Each year, the top Business from Europe will join the elite ranks of President’s Club achievers. For details, go to eu.melaleuca.com/ BusinessCenter.
Awarded to the Number 1 winning business on President’s Club.
Director 4 Oksana Satvorina
Executive Director 8 Olga Apanaviciene
3rd Place Executive Director 2 Vivian Yun Ho
Director 3 Milena Skwarek
Executive Director 2 Vivian Yun Ho
Team Vivian Yun Ho
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