my time and do everything by trial and error? I think I would just be racking my brain figuring out how to succeed at this business. I would experience a lot of frustration and constantly wish I knew exactly what do. If I didn’t have the Seven Critical Activities, I would be searching for something like them until I had looked behind every corner.” Consistently repeat the process “Always remember this: you will never change your life until you change something that you do daily,” Dave says. “The beautiful thing about Melaleuca is that the same process repeated consistently is what brings success. If you master the Seven Critical Business- Building Activities, then the only factor that determines your success is how consistently you do those activities.” Celebrate your own success “We often think that Critical Activity 5 means just celebrating the success of others in your organization,” Dave says. “You definitely should do that. But you should also celebrate your own success. Make it fun! Attach a reward to a good, productive week to help motivate yourself.” Decide to enjoy building Long ago, Dave was inspired to change his mindset about repetitive activities after hearing a story about professional golfer Jack Nicklaus. Early in his career, Jack decided to stop thinking of practice as a chore and instead learned to enjoy it. As a result, he outworked everyone else and is now considered one of the best golfers to ever play. Dave encourages his team to apply the same principle to their businesses. “The Seven Critical Activities could look mundane to one person,” Dave explains, “but the next person embraces and enjoys them. When you make the decision to enjoy and do them consistently, you become unstoppable. “I’m happy building my Melaleuca business because I know what’s expected and I know what’s needed to move forward. Everyone who decides to build this business knows exactly what they need to do and knows that it’s worth effort. It brings so much peace knowing that you don’t have to figure this out on your own.”
National Director 9 Dave Crescenzo Enrolled in 2001
A detailed painting may be made up of tens or even hundreds of thousands of individual brushstrokes – each one patiently applied by the master painter. Similarly, a successful Melaleuca business requires consistency, patience, and attention to detail. But do you ever feel like the steps toward meeting a goal are becoming a little mundane? Does boredom with your daily activities creep in and derail your progress toward your goals? Do you look for shortcuts to success but never find them? Then it’s time for you to embrace the repetition! Author Ana Veciana-Suarez said it well when she wrote, “Some consider routine boring, a buzz-killer, the bane of creativity. Others call it the haven of small minds and unimaginative thinking. Not me. I’m a disciple, a woman who believes we need structure to be free, parameters to create. Routine allows for inspiration, for improvisation. It’s like a frame around an empty canvas, containing all manner of possibilities without dictating the palette.” Your Melaleuca business is just like that empty canvas! The frame is the Seven Critical Business-Building Activities, and your painting is determined by the brushstrokes of your daily activity. So how can you push through any perceived monotony to paint your personal masterpiece? With a combined 58 years of experience, three of our top Marketing Executives share their tried-and-true tips for embracing the necessity of repetition at any stage of your business.
National Director 9 Dave Crescenzo knows firsthand how easy it is to get stuck in the monotony trap and feel like repeated daily activities aren’t worth the effort. After growing quickly during his first two years, Dave found himself stuck in a flat spot. As he pulled himself out, he learned five important lessons that help him stay excited about his business all the time. Know your why Before a new business builder does anything, Dave asks them to dig deep down to discover why they want to build a Melaleuca business. This becomes the motivation behind their daily actions. “I encourage my team to paint a very clear picture of what advancing will do for them,” Dave explains. “Once they know why it’s worth it, the rest of the steps fall into place.” Understand the value of the Seven Critical Business-Building Activities “To avoid the feeling of monotony, you have to switch your mindset from thinking the Seven Critical Business-Building Activities are boring repetitions to seeing them as powerful tools that move you forward,” Dave advises. “What if there weren’t a proven method? What if every day I worked my Melaleuca business I had to figure out how to spend
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