The HRSouthwest Conference is one of the largest national education and networking events for HR professionals and those who provide products and services to the HR industry.
2024 Exhibitor & Sponsor Prospectus
October 13 - 16, 2024
Table of Contents 01 About Us 02 Why Exhibit? 03 Meet the Attendees 04 Types of Exhibitors 05 Who Exhibited Last Year 07 Marketplace Schedule 08 Exhibitor Packages 09 Exhibitor Add Ons 11 Sponsor Packages 12 Titanium Options 13 Platinum Options
About Us The HRSouthwest Conference is one of the largest national education and networking events for HR professionals and those who provide products and services to the HR industry. P roud to be the Official Conference of the Texas State Council or Texas SHRM , t his annual event is important to keep pace with the rapidly changing needs of HR departments today. H R practitioners attend to LEARN and to re certify their SHRM and HRCI designations, NETWORK with their peers, share best practices, and GROW discovering the Marketplace with the latest in HR products and services.
Contact Us Florence Epelfeld Di rector of Business Development florence@dallashr.org 469.283.6962
15 Gold Options 18 Silver Options 19 Contact Us
@hrsouthwest
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2024 HRSouthwest Conference Prospectus
Why Exhibit? The exhibit hall has SOLD OUT by August for the last three years. Why? A great floor plan, dedicated Marketplace hours, and proven exhibit hall traffic drivers to bring HR practitioners to you!
2024 exhibitor surveys said...
90% Met or Exceed ROI Goals
89% Were very satisfied with the quality of the leads collected
89%
Met their business needs
91% Felt their product or service was the right fit for this event
91%
92% Will promote the event to their peers and colleagues
Will Return to Exhibit in 2024
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2024 HRSouthwest Conference Prospectus
Meet the Attendees 2023 HRSouthwest Conference attendees by the numbers.
34 %
17 %
13 %
10 %
26 %
1 , 300 Different Companies
1 , 5 0 0 + HR Practitioners Representing
16 - 20
1 - 5 Years
6 - 10
11 - 15
21 +
Years in the Industry
FROM TEXAS & 30 Other States
& 12 COUNTRIES Have Attended
24 % <100 Employees
31 % 101 - 499
14 %
13 %
18 %
1,000 - 4,999
500 - 999
5,000+
Company Size
Attendee Surveys Said...
More than 79% Approve, recommend, or make final buying decisions for their companies
98% Visited with Exhibitors and Sponsors in the Marketplace
99% Valued the variety of HR products and services
99 %
98 %
79 %
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2024 HRSouthwest Conference Prospectus
Who Exhibited Last Year »Green indicates a Sponsor
Gardenuity Gilani Law Firm PLLC Graham Adair GRAIL, LLC Great Work Perks GroupOne Background Screening HealthJoy Higginbotham Hire Up Staffing Services HR Certification Institute (HRCI) HR Education Network HR Monitor Inc. HUB International
AAA Texas Avant Executive Search & Talent Advisory ADP Advancial Alterity Solutions, Inc. American Arbitration Association Ameritas Amtec ANCO Insurance Anthill Ascendium ASquared Promotions Associated Bank Associated Time On Demand BackHug BenefitsMe Brown & Brown Careington Intl. Corp.
Corporate Traditions CS3 Technology Curative Dallas Baptist University Dallas HR Management Association
DBK Health Delta Dallas Disprz Divergence Academy EI Experience Epic Waters Indoor Waterpark Everhealth
Evry Healthcare, Inc. Express Evaluations Extended Campus - The University of Texas at Austin
HumCap HUNGRY IdentiSys IMA Corp Imperative - Bulletproof Background Screening Justifacts Credential Verifications, Inc. Justworks KinderCare Education at Work KMC Incentives LegalEASE
Fetch Pet Insurance Financial Additions First Responder Protective Services Flexible Staffing Flores & Associates, LLC FROCKET Frontline Source Group FutureSolve LLC.
Cariloop Ceridian Challenger, Gray & Christmas, Inc. CNet Technologies, LLC. Columbia Southern University CornerStone Staffing
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2024 HRSouthwest Conference Prospectus
Who Exhibited Last Year (cont'd) »Green indicates a Sponsor
LifeSpeak Inc. Living As A Leader Lockton Companies Lone Star Staffing Lyric Health Marketplace Chaplains Marsh McLennan Agency ME Relocation Group Mentoro Milestones Company Month2Month Monument Relocation NASH NextStep Recruiting Noom One Medical OneDigital OneSource Virtual, Inc. OSU Center for the Future of Work Painting with a Twist Paylocity Pearson Workforce Skills Perfect Feast PerfectGift.com
PetPartners PINSTACK Positive Promotions, Inc Prositions, Inc. Qualified Plan Advisors/Financial Fitness for Life rapid! Raymond James RCI - Advanced Recruitment Solutions
Tallo Tarleton State University TEAM ONE MEDICARE TERRA Staffing Group Texas SHRM
The 401K Shop / M C BYRD WEALTH The American Institute of Stress The OccuNet Company The University of Texas at Tyler TLC Ins Group/Senior Heath Services Trafero Solutions, Inc. U.S. Bureau of Labor Statistics UMB United Concordia Dental University of North Texas- G. Brint Ryan College of Business Graduate Programs Villanova University VirgilHR Virgin Pulse VSP Vision Care Workday Workplace Peace Institute, LLC WorkTango YorkTest Laboratories
Reddy & Neumann, P.C. RH Events & Catering
Rice University Risch Results Robert Half RPS Retirement Plan Advisors Sarma SHK - The Advertising Firm
SimpliVerified LLC. Six Flags Over Texas Society for Human Resouce Management
Spot Pet Insurance T&G ID Systems, Inc. Tac7 Security Solutions Take Command
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2024 HRSouthwest Conference Prospectus
Types of Exhibitors Participating companies represent a wide variety of HR solution and service providers, including, but not limited to:
COMPENSATION & BENEFITS
GLOBAL HR ▶ Cultural Awareness, Cultural Competence ▶ Eligibility Verification, Immigration & Visas ▶ Global Assignment Management ▶ Global Employment Law ▶ Global Relocation
PROFESSIONAL DEVELOPMENT
▶ Financial Services ▶ Food Service ▶ Health Care Cost Containment ▶ Insurance ▶ Pensions & Retirement Benefits ▶ Retirement Planning ▶ Surveys ▶ Third Party Administrators ▶ Wage & Salary Administration ▶ Workers’ Compensation
▶ Assessment, Assessment Tools ▶ Business Education, Accounting & Marketing ▶ Certification, Certificate Programs ▶ Coaching, Mentoring ▶ Distance Learning ▶ Management/Executive Development ▶ Training Methods & Materials ▶ Universities, Colleges
HEALTH, WELLNES & SAFETY
▶ Counseling, Employee Assistance Programs ▶ Personal Fitness & Health Programs ▶ Drug/Alcohol Treatment & Testing ▶ Health Promotion, Wellness Benefits
HR MANAGEMENT PROGRAMS & SERVICES
EMPLOYEE RELATIONS
▶ Business Continuity & Recovery ▶ Legal Services ▶ Management Consulting
▶ Affirmative Action ▶ Arbitration, Mediation, Dispute Resolution ▶ Communications, Employee Newsletters ▶ Diversity Services ▶ Employee Engagement ▶ Labor & Employment Law Firms ▶ Labor Relations ▶ Performance Management, Appraisals
TALENT MANAGEMENT
▶ Applicant Tracking ▶ Applications & Technology ▶ Background Investigations ▶ Contingent Staffing, Employment Agencies, Executive Search Firms ▶ Pre-Employment & Employee Testing ▶ Recruitment
▶ Organizational Planning & Development ▶ Personnel Research, Survey Results ▶ Recognition Awards, Incentives ▶ Relocation Services ▶ Travel Services
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2024 HRSouthwest Conference Prospectus
Marketplace Schedule Sunday, October 13 10:00 AM – 4:00 PM
Monday, October 14 9:00 AM – 7:00 PM
Marketplace Open
General Session with Keynote Speaker
9:00 AM
– 10:45 AM
Networking Break
10:45 AM – 11:30 AM
Lunch & Knowledge Hub Sessions
12:30 PM - 2:00 PM
Welcome Celebration
5:30 PM
– 7:00 PM
Tuesday, October 15 9:00 AM – 2:00 PM
Marketplace Open
“
Sponsor 2025 Rebooking
9:00 AM
– 10:00 AM
This year's HRSW Conference exceeded expectations. It was fantastic to see a full house of exhibitors and interested attendees! We are looking forward to 2024!
Networking Break
10:15 AM – 11:00 AM
Exhibitor 2025 Rebooking
11:00 AM – 12:00 PM
Lunch & Knowledge Hub Sessions
12:00 PM – 2:00 PM
Marketplace Move-Out No early tear down. All booths must be removed by 4:30 PM
2:15 PM
– 4:30 PM
Tomi Morris, Partner, Client Experience Leader, Delta Dallas
Rock to the 90’s Closing Party
5:00 PM
– 7:00 PM
Wednesday, October 16 11:00 AM – 12:30 PM
All activities take place on the exhibit floor. General sessions and the closing party are in Ballroom A-D.
General Session with Keynote Speaker (Ballroom A-D)
Schedule created February 2024 and subject to change.
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2024 HRSouthwest Conference Prospectus
Exhibitor Packages The Marketplace is THE place to get business done. With more non-conflicting educational hours on the agenda, a welcome event in the exhibit hall, and booth traffic driving activities, this year’s event will fill your sales pipeline.
What’s included? ▶ Booth space (10’ x 10’) with company sign ▶ One table, two chairs, and a wastebasket ▶ Standard carpet and draped "walls." ▶ Overnight perimeter security ▶ Two booth staff ▶ Two networking breaks, two lunches and two evening networking events ▶ Two General Sessions ▶ VIP Partner Lounge access ▶ Pre and post event promotion including but not limited to: Your company’s logo, bio, and link on the website Exhibitor Directory, recognition on signage at the Convention Center, and in the mobile app. Important Details Your booth space does NOT include services like electricity, direct internet drops for extra bandwidth, furniture, carpet upgrades, or daily cleaning. Pricing and order forms will be available in the Exhibitor Service Center online this summer.
Booth Space
10 x 10 Inline
10 x 10 Corner
$ 2,799 Now - Apr. 30
$ 2,899 Now - Apr. 30
$ 2,979 May 1 – July 31
$ 2,879 May 1 – July 31
$ 3,054 Aug. 1 – Oct. 13
$ 3,154 Aug. 1 – Oct. 13
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2024 HRSouthwest Conference Prospectus
Pre-Event Attendee List ...................................... $ 849 List provided one time on September 13, 2024 Post-Event Attendee List .................................. $ 1,475 List provided one time on October 21, 2024 Connect with conference attendees one month before to drive booth traffic or immediately following to catch those leads you may have missed. Lists include the address, phone number and email address of attendees who agreed to share their information with exhibitors. Note: Lists are provided for one time use only, may not be shared, or sold, and must be destroyed after the first use. The exhibiting company will be bound by the terms and conditions of the Attendee Mailing List Agreement in the Exhibitor Terms and Conditions. Abuse of any list will not be tolerated. Drive Booth Traffic Knowledge Hub Product Demonstration ........... $ 859 Highlight your company and host a new product demo or share details on your services with a 20-minute presentation at the Knowledge Hub. Prominently located in The Marketplace, your company’s subject matter expert takes the stage during peak traffic hours. Your Company name, presenter, and session description are listed in the conference schedule. Note: Due dates apply, timeslots are limited, and session content requires event organizer approval. Assignments are first come, first served.
Exhibitor Add-Ons Additional Staff Registration ............................... $ 175 Each 10’ x 10’ booth includes two complimentary booth staff registrations. At no time may there be more than two personnel in one 10’ x 10’ booth. Purchase additional badges for flexible booth staffing or for talent hired to "work" the booth. Badge sharing is not allowed and strictly enforced. Exhibitor Education Package .............................. $ 489 Exhibitor staff registrations are for The Marketplace only. Include education sessions and brush upon the latest HR trends and earn recertification credits. Create Pre-Event Buzz Website Advertising . ............................................. $ 495 Advertise your company’s products and services with a website advertisement. Your Ad is linked to your home page or to a custom landing page you create to drive traffic to your booth. Note: Exhibitor designs advertisement according to specifications provided. Very limited ad space available and due dates apply.
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2024 HRSouthwest Conference Prospectus
Marketplace BINGO Square .................................. $ 629 The Marketplace Challenge is back with a BINGO-style game. In 2023, 98% of attendees played this exhibit floor traffic driver. Your company logo and booth number command a square on a BINGO-style game card. Attendees play BINGO by visiting participating exhibitor booths for a “dab” and prize drawings are held during peak hours. Note: Squares are limited. First come, first served and due dates apply. LED Panel Advertisement – Full Day ................. $ 189 LED Panel Advertisement – Half Day ................... $ 99 Your full color message commands the screen with a digital advertisement on “next generation” LED panels placed throughout the exhibit hall. Your message drives attendees to your booth, or to your product or service via a QR code. Your ad scrolls with important conference information with no more than four other exhibitor ads. Note: Limited ad space is available, and due dates apply. Floor Clings (set of 4) . .......................................... $ 149 Placed inside the Convention Center, floor clings promote your company and direct participants to the main entrance and other essential event areas. and promote your booth at the same time. Provide a QR code or booth number and drive traffic to your booth. Note: Sponsor provides graphics to specifications provided. Floor clings are limited. First come, first served and due dates apply.
8,000+
8,000+ Leads Collected
94% of Exhibitors were very satisfied with their lead retrieval licenses
94 %
Fill Your Pipeline with Leads Mobile Licenses.
Now - July 31 .......................................................... $ 29 9. Aug. 1 - Oct. 1 ........................................................ $ 39 9. Oct. 2 - Oct. 14 ....................................................... $ 49 9
“
Our most memorable moment was the hour-long line up at our booth after the Knowledge Hub Session. Caroly n Stern, President and CEO , EI Experience
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2024 HRSouthwest Conference Prospectus
Sponsor Packages Increase your company’s visibility and participate as an official sponsor of The HRSouthwest Conference. With packages available to fit most budgets, you can build brand awareness and reach HR professionals who influence leadership and make critical decisions to benefit their organizations.
Platinum $10,000
Titanium $12,000
▶ 20 x 20 island space ▶ Basic electricity (by request only) ▶ Six booth staff ▶ All items included in the Exhibitor Package on page 20. ▶ Plus, recognition on attendance driving emails, mailers, and social channels. ▶ Inclusion in the Marketplace BINGO Game ▶ Five additional marketing perks! See page 13
▶ 10 x 20 inline booth ▶ Four booth staff ▶ All items included in the Exhibitor Package on page 20. ▶ Plus, recognition on attendance driving emails, mailers, and social channels. ▶ Inclusion in the Marketplace BINGO Game ▶ Four additional marketing perks! See page 14
Silver $5,000
Gold $7,500
▶ 10 x 10 corner booth ▶ Two booth staff ▶ All items included in the Exhibitor Package on page 20. ▶ Plus, recognition on attendance driving emails, mailers, and social channels. ▶ Inclusion in the Marketplace BINGO Game ▶ Three additional marketing perks! See page 16
▶ 10 x 10 inline booth ▶ Two booth staff ▶ All items included in the Exhibitor Package on page 20. ▶ Plus, recognition on attendance driving emails, mailers, and social channels. ▶ Inclusion in the Marketplace BINGO Game ▶ Two additional marketing perks! See page 18
Important Details
Unless noted, your booth space does NOT include services like electricity, direct Internet drops for extra bandwidth, furniture, carpet upgrades, or daily cleaning. Pricing and order forms will be available in the Exhibitor Service Center at www.hrosuthwest.com this summer.
20 x 20 island booths must provide a booth layout including electrical drops, furniture placement and signage dimensions no later than September 1.
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2024 HRSouthwest Conference Prospectus
Marketing Perks Titanium Pick Five (5) ▶ 1 Complimentary room night (room & tax only) ▶ 4 Day Passes (not for booth staff or vendors) ▶ 4 Lead Retrieval Licenses ▶ 1 Website Advertisement ▶ 1 Pre-Event Social Media Video ▶ 2 Attendee Newsletter Ads ▶ 1 LED Panel Ad (2 Full Days) ▶ 2 Sets of Floor Clings ▶ 1 Escalator Cling ▶ 2 Mobile App Push Messages ▶ 1 Pre-Event Attendee Mailing List ▶ 1 Post-Event Attendee Mailing List
Titanium $ 12,000 Mobile App Steal the spotlight and become the exclusive sponsor of the official
conference mobile app. Downloaded and accessed by 99% of all attendees in 2023, the engaging platform provides access to event details, and allows attendees to create schedules, take surveys and “chat” with other attendees and more! Every time an attendee logs into the app, your brand's advertisement takes center stage. Tip: Extend your brand and give away a logoed phone-related giveaway or have a contest for app store gift cards at your booth. Note: Sponsor provides splash screen creative according to specifications provided. Conference organizers have final design and message approval.
Wi-Fi Your brand plays a vital role as the Wi-Fi sponsor. You are ensuring that all attendees can maximize their participation, access information, and engage with the event’s mobile app. This sponsorship provides essential support for modern conferencing and showcases your brand's dedication to innovation and connectivity. Tip: Capitalize on connecting people and provide a branded give away like Wi-Fi smart sockets or power cords at your booth. Note: Sponsor provides password for login and welcome splash page graphics to specifications provided. Conference organizers have final design and message approval.
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2024 HRSouthwest Conference Prospectus
Platinum $ 10,000 Caricaturist
Marketing Perks Platinum Pick Four (4)
Executive Education Track In response to today’s challenging HR demands, The HRSouthwest Conference offers senior HR leaders an exclusive, invitation-only, Executive Track during the event. The track includes one optional Sunday pre-conference workshop and four concurrent executive-level education sessions. P ut your brand front and center with today’s HR Executives. Tip: Provide a memorable branded giveaway like a padfolio or professional pen set. Note: Sponsor may attend sessions and can leave collateral at the back of the room. Bonus Leads: Attendees are scanned upon entrance to sponsored sessions, and the list is yours, post-event. Headshot Station “Keeping it real” with a current headshot is important in today’s digital world. Wow attendees with one of the most popular activities in the Marketplace. During breaks, professional photographers always draw a crowd. Tip: For more brand exposure, provide a branded giveaway like a selfie light or mirror to make sure they are picture perfect!
Draw a crowd in a fun and memorable way with a caricaturist. This new opportunity associates your brand with creativity, humor and you’ll make a great lasting impression when they leave with their personalized keepsake. Tip: Provide branded sleeves to carry caricatures safely. Conference organizers provide two artists. Executive Breakfast Get your brand in front of decision- makers while you fuel them up for a day of education and networking at the Executive Breakfast. This invite-only event brings together registered, executive-level HR practitioners to discuss common issues facing the industry today. Breakfast is followed by a guest speaker. Tip: Provide a branded giveaway these HR leaders will use like a notebook or higher end pen to keep your brand top of mind. Note: Sponsor may attend breakfast and can leave collateral at back of room. Bonus Leads: Attendees are scanned upon entrance to sponsored sessions, and the list is yours, post event.
▶ 2 Day Passes
(not for booth staff or vendors)
▶ 2 Lead Retrieval Licenses ▶ 1 Website Advertisement ▶ 1 Pre-Event Social Media Video ▶ 1 Attendee Newsletter Ad ▶ 1 LED Panel Ad (1 Full Day) ▶ 1 Set of Floor Clings ▶ 1 Escalator Cling ▶ 1 Mobile App Push Message ▶ 1 Pre-Event Attendee Mailing List ▶ 1 Post-Event Attendee Mailing List
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2024 HRSouthwest Conference Prospectus
“
We received great brand recognition and received targeted leads as an Education Track sponsor.
The Bookstore The SHRMStore is the hub for conference speaker-authored titles, popular HR books, and HR-related swag. Located near registration, this bustling bookstore is a prime opportunity for your brand to connect with attendees seeking valuable resources. Tip: Ensure your brand leaves a lasting impression by providing a fun giveaway for cashiers to add to the shopping bags at checkout. Welcome Celebration Bar (2 Available) Welcome attendees to the exhibit hall with a well-deserved "first day is over" drink during the Welcome Celebration Monday night. Your two branded bars hydrate attendees who stay to unwind, catch up with friends, and meet with exhibitors at the Marketplace Welcome Celebration. Take advantage of the lines and catch up with attendees. Tip: Add that extra touch and offer branded koozies and/or wine charms from your booth that evening. Note: Work with event organizers to upgrade the “standard” bar included. Sponsor provides branded cocktail napkins. The bar provided includes bottled beer and wine only.
2023 Survey respondent
Networking Break – Adult Beverage Bars (1 /2 Available ) Get the Marketplace buzzing during morning networking breaks with a mimosa & Bloody Mary bar on Monday and a Screwdriver & Mimosa Bar on Tuesday. With a beverage station set up near your booth, capture those leads while attendees wait for their beverage of choice. Tip: For more brand exposure, give away logoed bar-related items like bottle openers and cork stoppers. Note: Sponsor provides branded cocktail napkins. Paws for a Break Are you ready to make tails wag and hearts break? Attendees Pause for a Break at the very popular fenced-in area filled with dogs and puppies. Spending time with and petting the dogs helps socialize them as they learn to become invaluable canine companions for their disabled owners. This sponsorship leaves a lasting positive impact on the attendees, the dogs, and their future owners. Tip: Provide a dog lover giveaway like a collapsible bowl or bags for... you know.
HR Professionals Meet and Greet Be the FIRST to welcome attendees to the conference with a custom meet-and-greet opportunity. Held in the ballroom foyer, at the Convention Center on Sunday night, your company "sets the bar" for the next 2.5 days! TIP: You decide the theme and upgrade the experience with décor, a signature cocktail, or a branded welcome gift. Note: Sponsor provides branded cocktail napkins.
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2024 HRSouthwest Conference Prospectus
Gold $ 7,500 Badges and Lanyards Receive unmatched visibility with your logo on every lanyard and your advertisement on the back of every badge. Conference attendees must wear their badges for admittance education and networking events. Tip: Use ad space to drive traffic to your booth and give away something they can pin to their lanyard. Note: Sponsor provides co - branded lanyards to specifications. Bar Package – Tuesday 90’s Party Your brand becomes “da bomb” with a 2-bar package at the Tuesday evening 90’s Party. Immediately following the last session of the day, the Tuesday evening party is a can’t miss event for attendees. And it should be a can’t miss event for you too because 99% of participants are HR practitioners! Tip: Network a little. Give away branded bottle koozies or a cool wine glass while participants are in line. Note: The standard bar includes bottled beer and wine only. Work with event organizers to create a signature drink or upgrade the “standard” bar included. Sponsor provides branded cocktail napkins.
Marketing Perks Gold Pick Three (3)
Charging Lounge (2 Available) Keep your brand in front of Conference participants recharging their devices. Charging tables and "charged" seating areas with logo recognition are placed throughout the Marketplace providing convenient, comfortable places to plug in and stay connected. Tip: Provide a wireless charger or cords to give away from your booth. Note: Some powered lounge furniture provided. Work with event organizers to upgrade the furnishings to create a unique lounge feel. Closing Keynote Introduction Share your final thoughts with future customers while introducing Wednesday’s esteemed Keynote Speaker. Your representative receives one minute of stage time during the Closing General Session and can provide a 30-second video/commercial to play on ballroom “walk-in” slides. Previous keynote speakers include Astronaut Scott Kelly, celebrity chef Carla Hall and best- selling author, Eric Bailey. Tip: Make a lasting impression by leaving a branded giveaway on all seats for attendees to take home. Note: Sponsor’s company representative must be comfortable on stage with a large audience and will provide a professional headshot and written script for the one minute of stage time 30 days prior to the event.
▶ 1 Day Pass
(not for booth staff or vendors)
▶ 1 Lead Retrieval License ▶ 1 Website Advertisement ▶ 1 Pre-Event Social Media Video ▶ 1 Attendee Newsletter Ad ▶ 1 LED Panel Ad (1 full day)
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2024 HRSouthwest Conference Prospectus
Conference Bag Be the go-to brand who travels far and wide. Attendees collect a lot of "stuff" throughout the event. Be the hero and provide the Official Conference Bag for them to carry throughout the Convention Center and throughout Ft. Worth and post event! Tip: Stash a few "golden tickets" in random bags and have prizes in your booth to drive traffic. Note: Sponsor provides cobranded bags for all attendees. Entertainment Package – 90’s Party This package is all you need to get the 90’s Party started! Immediately following the last session of the day, the Tuesday evening party is a can’t miss event for attendees. And it should be a can’t miss event for you too because 99% of the guests are HR practitioners! Encouraged to dress “the part” pre-event, attendees participate in dance contests and vie for the best-dressed individual and team . The entertainment package includes the DJ and Photo Booth. Tip: Have a contest, giveaway branded photo booth props from your booth and do spot gift cards for those who bring them to the party! Note: Sponsor provides gift baskets or gift cards for costume contest. Work with event organizers to upgrade the “standard” photo booth or add another component to the evening. Think 90’s!
Exhibit Hall Lunch ( 0 /2 Available ) Get in front of 95% of Conference attendees who stay at the venue to break for lunch in The Marketplace on Monday or Tuesday. Tip: Put fun giveaways or engaging collateral on the tables to drive booth traffic. Or provide branded salt and pepper shakers for each table. Note: Sponsor provides logoed lunch-size napkins. Opening Keynote Introduction Take center stage and promote your company while introducing Monday’s esteemed Keynote Speaker. Your representative receives one minute of stage time during this highly attended Opening General Session and can provide a 30-second video/commercial to play on ballroom “walk-in” slides. Previous keynote speakers include Former First Lady, Laura Bush, David Horsager, and futurist and author, Morris Morrison. Tip: Drive traffic to your booth and leave a branded giveaway on all seats to drive traffic to your booth. Note: Sponsor’s
Relaxation Station Help attendees relax during the event. Conference organizers provide chair massages, and your creativity provides the rest. Sponsor provides additional quick "me time" options to complete the lounge. Think mini yoga sessions, or VR meditation, the sky's the limit! Tip: Continue the relaxation by providing a logoed shower bomb or a candle to attendees. Note: Sponsor provides an additional activity(s) or upgrade the appearance of the lounge. Activities are approved by event organizers.
company representative must be comfortable on stage with a large
audience and will provide a professional headshot and written script for the one minute of stage time 30 days prior to the event.
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2024 HRSouthwest Conference Prospectus
Revive Lounge Breath life back into tired attendees during breaks and lunch. Conference organizers provide an oxygen bar, and your creativity provides the rest. Sponsor provides additional quick "me time" options to complete the lounge. Think energy shots, or chair stretches. Tip: Continue energizing attendees by providing a branded bath bomb or face mist for rehydration. Note: Sponsor provides additional activity(s) or upgrade the appearance of the lounge. Activities are approved by event organizers.
Selfie Wall Conference attendees love photos. And with a memorable background, your brand gets noticed with every selfie taken and posted during the event. Your booth has extra space to incorporate your photo moment. Tip: Make your moment snap worthy. Bring a traditional photo booth, a 360-photo booth, a graffiti wall, or a green screen. Note: Sponsor provides the creative selfie wall background. Wall image must be cobranded or included within the design.
Water Bottles Are you Looking for a socially responsible way to get your name in front of all participating HR professionals? Attendees appreciate practical and eco-friendly solutions. Your branded water bottles will be a hit, showcasing your commitment to sustainability and providing a useful keepsake post-event. Tip: Provide branded flavor packets at your booth and drive thirsty traffic. Note: Sponsor provides the cobranded bottle or receptacle. Welcome Lounge Centrally located near registration, the Welcome Lounge is the first stop for questions and help. Staffed by conference volunteers, your name will be associated with smiling faces, quick directions, and the place to be for Marketplace Challenge BINGO drawings. Note: Sponsor can provide collateral and giveaways in the lounge and provide a promotional video (no more than 1 minute) to play in the lounge.
Signature Coffee Bar (Closing General Session)
Ribbon Wall Attendees love to share their
Make the final morning memorable with a Signature Coffee Bar with espresso and lattes. Front and center in the ballroom foyer, your coffee bars greet attendees before the Closing General Session. Tip: Everyone loves coffee. Give a branded coffee related giveaway at your booth to promote your sponsorship. Note: Sponsor provides logoed beverage napkins.
accomplishments in the form of badge ribbons. One of the most popular areas is the ribbon wall; your logo and marketing message can be seen by all who visit. Conferen ce organizers supply DallasHR Chapter, SHRM, and HRCI ribbons ONLY. Note: Sponsor is responsible to provide ribbons of their choice for the ribbon wall. Discuss quantities with event organizers.
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2024 HRSouthwest Conference Prospectus
Marketing Perks Silver Pick Two (2) ▶ 1 Lead Retrieval License ▶ 1 Pre-Event Social Media Video ▶ 1 LED Panel Ad (1 half day) ▶ 1 Attendee Newsletter Ad
Silver $ 5,000 Conference Pens All Conference attendees receive a pen at registration. Pen includes both logos, and any remaining pens are distributed by DallasHR at various HR industry events throughout the year, keeping your brand and the conference top of mind. Note: Sponsor provides the cobranded pen. Exhibit Hall DJ Crank up your brand’s vibe and infuse the exhibit hall with energy by sponsoring The Marketplace DJ on Monday and Tuesday. Enjoy one daily special announcement during DJ sessions and signage on/near DJ table. Tip: Give away gift cards to download music or have a drawing for a turntable.
Educational Tracks ( 0 / 3 Available) Share your passion for HR knowledge and certification with a group of concurrent education sessions. Choose from the following Tracks when reserving your sponsorship: Talent Acquisition & Planning, Leadership & Personal Development, or Business Acumen & Strategy. Your logo appears on walk-in slides before each session sponsored. Note: Sponsor can leave collateral and giveaways at the back of the room. Bonus Leads: Attendees are scanned upon entrance to sponsored sessions, and the list is yours, post-event. Educational Tracks PLUS For an additional $2,000 you provide the topic and the speaker for one educational session in the track chosen. Note: Sponsor must work with event organizers when choosing topics and securing speakers.
“
The timely HR law topics discussed during the Legal Exchange, allow me to stay up to date on what's happening in employment law at the state level. 2023 conference attendee
2024 HRSouthwest Conference Prospectus
First-Timers Orientation Session The Conference is busy, and the event can be a bit daunting for the first-time attendee. The First-Timers Orientation session is the first stop for new and past attendees who want to see what is new at this years event. Engage with these new bies and help them navigate the event successfully. Note: Sponsor can leave collateral and giveaways at the back of the room. Bonus Leads: Attendees are scanned upon entrance to the First Timers session, and the list is yours, post-event.
Hotel Key Cards Be at the fingertips of those attendees staying at the headquarter hotel, literally! All event participants staying at the Omni Hotel will see your logo multiple times each day during the conference when they reach for their hotel key card. Tip: Include your Booth # or a QR code on the card design to further your brand recognition. Note: Sponsor is responsible for keycards and required design work. You will work with the Omni Hotel directly for keycard logistics. The conference logo or type must be included in the design.
Pre-Conference Workshops Hundreds of committed HR professionals register for pre-conference workshops on Sunday before the official start of the Conference. Be the first sponsor they connect with! Your full-day sponsorship includes one minute of podium time at both 1⁄2 day workshops. Tip: Provide a giveaway for these overachievers, like a logoed notebook or journal. Note: Sponsor can provide collateral and giveaways at the back of the room. Bonus Leads: Attendees are scanned upon entrance to workshops, and the list is yours, post-event. Round-Table Session ( 2/2 SOLD) HR professionals who work in specialized HR disciplines attend Round Table meetings during the lunch break to share ideas and learn what others have to say specific to their areas of focus. One Round Table meeting will be held on Monday and Tuesday. Sponsorship includes three minutes of podium time. Topics will vary based on education selection. Note: Sponsor can provide collateral and giveaways at the back of the room. Bonus Leads: Attendees are scanned upon entrance to Round Table sessions, and the list is yours, post-event.
Legal Exchange Session (2 Available)
This popular session has outgrown one room. This year, there are two Wednesday morning mirrored sessions all about the legal issues affecting HR today. Taught by lawyers well versed in HR issues, these sessions always rank high in survey scores! Tip: Provide a logoed stress squeezy shaped like a gavel with your logo. Note: Sponsor can leave collateral and giveaways at the back of the room. Bonus Leads: Attendees are scanned upon entrance to Legal Exchange sessions, and the list is yours, post-event.
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2024 HRSouthwest Conference Prospectus
Speaker Lounge High visibility is guaranteed when your company welcomes thought-leading HR industry experts as they prepare for their presentations. All conference speakers register in the lounge, enjoy snacks and beverages, and use the space during “downtime.” Tip: Upgrade the snacks or furnishings in the speaker lounge. Note: Sponsor provides cobranded speaker gifts. Work with conference organizers for ideas. Student Orientation Students are the future of HR and here's an opportunity to get in front of them early in their career. Engage with students as they begin their journey in the HR industry. Tip: Provide a branded gift card or cookies for the “starving” students. Note: Sponsor can provide collateral and giveaways at the back of the room. Bonus Leads: Attendees are scanned upon entrance to workshops, and the list is yours, post-event.
The Art of HR Help the local community while
receiving brand recognition with this turnkey mural painting area. Attendees contribute to a "paint-by-numbers" painting during the event which is donated to the charity of your choice upon completion. Tip: Provide logoed aprons for attendees to wear while they paint or a giveaway something “artsy” from your booth. Volunteer Appreciation Conference volunteers are HR professionals you want to get in front of. More than 40 volunteers are made up of VPs, Directors, and Managers who work in HR for Texas area companies. Two sponsor reps are invited to volunteer dinner on Sunday evening, October 13. Note: Sponsor provides cobranded gift with a value of no less than $50 per conference volunteers. Work with conference organizers for ideas.
“ DallasHR put on a first-class conference, and we were so excited to be a first-time exhibitor! The attendees were excited and energized by the sessions and were a joy to speak with when they visited our booth. We are looking forward to returning next year! Ruthi Elliott, Senior Staffing Consultant, NextStep Recruiting
2024 HRSouthwest Conference Prospectus
Contact Us Florence Epelfeld Director of Business Development florence@dallashr.org 469.283.6962
@hrsouthwest
October 13 - 16, 2024
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