2024 Exhibitor and Sponsor Prospectus

We received great brand recognition and received targeted leads as an Education Track sponsor.

The Bookstore The SHRMStore is the hub for conference speaker-authored titles, popular HR books, and HR-related swag. Located near registration, this bustling bookstore is a prime opportunity for your brand to connect with attendees seeking valuable resources. Tip: Ensure your brand leaves a lasting impression by providing a fun giveaway for cashiers to add to the shopping bags at checkout. Welcome Celebration Bar (2 Available) Welcome attendees to the exhibit hall with a well-deserved "first day is over" drink during the Welcome Celebration Monday night. Your two branded bars hydrate attendees who stay to unwind, catch up with friends, and meet with exhibitors at the Marketplace Welcome Celebration. Take advantage of the lines and catch up with attendees. Tip: Add that extra touch and offer branded koozies and/or wine charms from your booth that evening. Note: Work with event organizers to upgrade the “standard” bar included. Sponsor provides branded cocktail napkins. The bar provided includes bottled beer and wine only.

2023 Survey respondent

Networking Break – Adult Beverage Bars (1 /2 Available ) Get the Marketplace buzzing during morning networking breaks with a mimosa & Bloody Mary bar on Monday and a Screwdriver & Mimosa Bar on Tuesday. With a beverage station set up near your booth, capture those leads while attendees wait for their beverage of choice. Tip: For more brand exposure, give away logoed bar-related items like bottle openers and cork stoppers. Note: Sponsor provides branded cocktail napkins. Paws for a Break Are you ready to make tails wag and hearts break? Attendees Pause for a Break at the very popular fenced-in area filled with dogs and puppies. Spending time with and petting the dogs helps socialize them as they learn to become invaluable canine companions for their disabled owners. This sponsorship leaves a lasting positive impact on the attendees, the dogs, and their future owners. Tip: Provide a dog lover giveaway like a collapsible bowl or bags for... you know.

HR Professionals Meet and Greet Be the FIRST to welcome attendees to the conference with a custom meet-and-greet opportunity. Held in the ballroom foyer, at the Convention Center on Sunday night, your company "sets the bar" for the next 2.5 days! TIP: You decide the theme and upgrade the experience with décor, a signature cocktail, or a branded welcome gift. Note: Sponsor provides branded cocktail napkins.

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2024 HRSouthwest Conference Prospectus

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