PPC Members Inspire Next Generation Through 2026 TICCIT Program
The Paperboard Packaging Council (PPC) proudly celebrates the season launch of its Trees Into Cartons, Cartons Into Trees (TICCIT) program, a hands-on environmental education initiative that continues to grow in reach and impact across North America. Developed by PPC in 2010, TICCIT teaches school-aged children about the renewability and sustainability of paper and paperboard pack- aging while helping them understand the essential role trees play in our ecosystem. Each year, PPC member companies bring the program into classrooms and communities, guiding students through interactive les- sons and tree-planting activities that demonstrate the circular lifecycle of paper-based products.
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Every year, PPC members reach thousands of students across the country, reinforcing the industry’s commitment to sustainability educa- tion and community engagement. Since its launch, the TICCIT program has helped students plant over 150,000 trees across North America. A key milestone for the program this year is PPC’s new partnership with Neighborhood Forest, a mission-driven nonprofit organization that provides free trees to children every Earth Day. Through this collabora- tion, TICCIT participants receive 6–12-inch native or fruit-bearing sap- lings, helping connect students directly with nature while reinforcing the message that trees are a renewable resource. “Programs like TICCIT show how our industry can make sustainability tangible for the next generation,” said Emily Leonczyk, President of the Paperboard Packaging Council. “By partnering with organizations like Neighborhood Forest and engaging students through hands-on learn- ing, our members are helping young people understand the role renew- able materials play in a circular economy. “The TICCIT program ignites a moment of discovery and opens the door to a bigger story about how paperboard packaging is made, why renewable materials matter, and the many creative, technical, and busi- ness careers that make it all possible. It also allows our member com- panies to connect with their local communities in a meaningful way. We hope experiences like this inspire students to see packaging not only as an environmental solution, but also as a field filled with exciting oppor- tunities.” CONTINUED ON PAGE 10
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8 March 23, 2026
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