Via Seating Brand Standards book

Table of Contents Roots . 05 Brand Evolution . 07 Vision . 09 Mission . 11 Values . 13 Brand Guidelines . 15 Logo . 19 Tagline . 25 Company Name . 27 Colors . 29 Voice . 31 Topography . 33 Product Names . 35

Imagery . 37 Contact . 55

VIA SEATING BRAND STANDARDS . LAST UPDATED 08/21/23 . 3

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