Direction Images should be clean, refined & represent the product & Via Seating as a whole beautifully. Low-res, blurry, dated, innacurate & off putting imagery should be avoided.
Product Imagery
Shadowing should be balanced & not overpower the image.
Filters should subtly enhance the original imagery. Too high of contrast, too light or dark of an overlay & the addition of odd elements that detract from the product should be avoided. Unless the customer or theme requires something unique, in general product imagery should be clean & neutral so as to appeal to the widest audience. Finishes & materials for products include selections from greys, taupes, subtle navy & blues & neutral browns. In most applications, avoid loud visuals & following short fads.
Pure product imagery is best shown on a white background or neutral backdrop.
Product imagery includes those captured through photography, render & composites.
Where We Use It
Website Spec It
Functional Literature (ex. cut sheet) Quotes, RFPs & RFIs Sales Tools Pricing Resources
Advertisment Social Media Digital Communication
VIA SEATING BRAND STANDARDS . LAST UPDATED 08/21/23 . 39
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