Direction Studio photography should be engaging, purposeful and memorable. Stylization, models & props should generate interest while emphasizing & enhancing the focal point: the Via Seating product. Lighting should be clear even where it may be intentionally moody or etherial. The highest resolution images should be used at all times. Low-res & blurry versions of the images should be avoided. Heavy cropping or adding strange elements to the images should be avoided. Avoiding filters for studio photography is preferred. Only filters that subtly enhance the original imagery may be used. Too high of contrast, too light or dark of an overlay & the addition of odd elements that detract from the product should be avoided.
Editorial Imagery
Studio photography includes professional photography taken indoors & outdoors.
Additional permissions for human or animal models and/or apperance of artwork may be required to use the image.
Some uses of the image may not be contractually permissable.
Where We Use It
Website in Areas of Emphasis Advertisment News Stories & Blog Posts Social Media
Digital Communication Visual-Lead Literature (ex. Look Books) Press Releases
VIA SEATING BRAND STANDARDS . LAST UPDATED 08/21/23 . 43
Made with FlippingBook interactive PDF creator