Direction Digital renders should be intentional & accurate representatives of product models in their specific applications. Stylization & props should be relevant, current & enhance the focal point: the Via Seating product. Lighting should be clear. The highest resolution images should be used at all times. Low-res & blurry versions of the images should be avoided. Heavy cropping or adding strange elements to the images should be avoided. Avoiding filters for renders is preferred. Only filters that subtly enhance the original imagery may be used. Too high of contrast, too light or dark of an overlay & the addition of odd elements that detract from the product should be avoided. Unless the customer or theme requires something unique, in general renders should be clean & neutral so as to appeal to the widest audience. Finishes & materials for products include selections from greys, taupes, subtle navy & blues & neutral browns. In most applications, avoid loud visuals & following short fads.
Renders
Renders include environmental & simple backdrop spatially accurate product images.
Where We Use It
Website Advertisment News Stories & Blog Posts Social Media Digital Communication
All Literature Quotes, RFPs & RFIs Sales Tools Pricing Resources Press Releases
VIA SEATING BRAND STANDARDS . LAST UPDATED 08/21/23 . 47
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