Brand Evolution
1987-1994 Danish-born Thomas Sorensen opened the first Via Seating factory in May 1987. In that year, Via launched the Linate executive chair, which is still of the same design & in demand today. The foundations of 48-hour manufacturing time, lasting quality & innovation such as with Via’s own “Execu-Task” will carry forward through Via for all time.
1995-2006 Via Seating continues to evolve & expand its offering, branching further into conference & task seating categories. Ergonomic task series Brisbane, lasting task- conference series Riva and the sublime conference-executive series, Proform ® , are all launched in this time. Via delivers on being a quick ship company across extensive layers of customization.
2007-2015 Via rebrands to the “sweet spot of seating” emphasizing its position as the perfect mid-market seating solution in terms of design, comfort, customization, quick ship & 12-year warranty across its seating. Continuing to expand, Via brings its secret sauce to categories multipurpose, guest and lounge. Via joins with Italian design partner to bring outdoor landscape furniture brand URBANTIME ® to North America.
2016-2018 Via Seating launches it year-round showroom at theMART on floor 10, suite #10-148 and debutes its largest new product releases to date. The Genie Copper Mesh ® chair designed to directly meet a client request for compliant, copper-mesh seating for use in a healthcare environment, wins a Best of NeoCon & HCD Nightingale award. Via rebrands to “great things happen in a chair”.
2019-2023 Via doubles its NeoCon showroom space in 2019, now able to best showcase its 17+ categories of seating & URBANTIME ® outdoor furniture. Via Seating is recognized for design with dozens of awards including multiple Best of NeoCon wins 4 years in a row. Via Seating delivers on its promise to be easy-to-spec, launching a custom build & quote design software, Spec It, for all products & its CET extension.
Now+ Via Seating rebrands to “Building People with Great Chairs” in 2023. This expands on the great things happen in a chair branding of emphasizing the intentional, person- supportive design of Via products & merges it with the company commitment to intentional, LEAN manufacturing practices embraced company-wide.
VIA SEATING BRAND STANDARDS . LAST UPDATED 08/21/23 . 7
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