While it is true more and more people are joining digital mediums and platforms. If you look at the data from the last three years, the total magazine audience has grown by close to 6 million readers. If the magazine offers a digital edition of the magazines, well these publications have seen a total audience growth of more than 6 million readers during that same three-year period. Showing that readers are happy to enjoy multiple channels of communica- tion. Our magazine and the industry continue to enjoy year-over-year readership growth. Magazine features and advertising contin- ues to prove an effective tool to boost brand awareness and trust. Feature articles and advertorials help readers connect and get a better understanding of the entre- preneur, their journey and their brand vision. Readers who under- stand the brand vision and mission make an emotional connection with the entrepreneur and take interest in the success of the business and purchase their products and services. Plus, print and digital magazine exposure and advertis- ing are now one of the best ways to boost the effectiveness of your other marketing effort to keep your brand top of mind with cus- tomers. In other words, if you want the best returns on all your adver- tising and branding investments, then it is a must to add magazine exposure to your marketing media mix. These are just some of the adver- tising statistics from the Magazine Media Factbook that you might be surprised to learn.
WHY PRINT IS IMPORT FOR BUILDING A BRANDING PRINT DOES MATTER
by Ryan Myson
W ith the growth in the use of mobile devices and user connectivity, it should be no surprise that online audiences are growing at a steady rate and are at an all-time high and showing no signs of slowing down. People are moving away from traditional television like cable and moving to streaming platforms that offer more programming and better prices for their small and big-screen viewing. Given this digital audience growth, one might assume that this is coming at the expense of decreasing magazine audiences; however, that could not be further from the truth and in fact, it might even be contributing to the growth.
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FALL/WINTER 2022 • SPOTLIGHT ON BUSINESS MAGAZINE
SPOTLIGHT ON BUSINESS MAGAZINE • FALL/WINTER 2022
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