CONTRACTOR’S
RELATIONSHIPS
to both our business and personal lives; I believe we are always selling something! In business, it could be a major infrastructure project to a city, renovation to a client, or a company culture to a prospective employee. On a personal level, it may be a date to a potential partner or a game of golf with a good friend. Albeit very different circum- stances, these examples require developing and maintaining a relationship.
by Dan Monk T here are several things that matter in our business and personal lives, but relationships are at the top of the list. Of course, I’m biased because I have been in sales, professionally, for almost 30 years. Most people cringe when they hear the word “sales” because it congers up all kinds of nasty ideas in their heads. A used car salesperson at the top of mind in this case… To me, “sales” has always been about building a trusting relationship. It makes the sales process much easier when you are focused on developing a relationship first and foremost. This principle applies
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FALL/WINTER 2022 • SPOTLIGHT ON BUSINESS MAGAZINE
SPOTLIGHT ON BUSINESS MAGAZINE • FALL/WINTER 2022
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