It’s time to get the message, or your competitors will What customers are saying about messaging Click or tap on an item to learn more
What you can do about it
of Europeans are willing to try mobile banking. 1 74%
of consumers say they would switch to a company that offered text messaging as a communication channel. 2 63%
What you can do about it
What you can do about it
of Millennials prefer a text over a customer service voice call. 3 83%
of financial services customers reported frustration at not being able to reply to a mobile message. 4 53%
What you can do about it
Sources: 1) McKinsey; 2) Avancho; 3) OpenMarket; 4) Sinch
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