• Acquiring a new client can cost five times as much as retaining an existing one, according to Invesp. • The 2020 CallMiner Churn Index just reported that American businesses lose $136.8 billion dollars every year because of client turnover. • Research from both Bain & Company and the Harvard Business School shows that a 5% increase in customer retention can boost profits by as much as 95%.
18 \ The Keap Insider \ Keap.com
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