By Shaun Buck, Founder of Newsletter Pro To Reach Your Business Goals 5 Football Hacks
M ore than 14 years ago now, my family packed up and moved to Idaho. There were a lot of changes coming from California to Idaho, but I think one of the weirdest (and coolest) was the absolute obsession everyone out here has with the Boise State Broncos football team. You see it every- where . In the grocery stores, you’ll see shopping carts painted in their colors (even at big-name brands like Walmart). Their pictures are sprayed across buses and on cars. They have merchandise in every store — from shirts to greeting cards — and even at school events and functions! People in the Treasure Valley cheer hard for their Broncos. At the time we moved, I was an occasional sports-watcher but never really a football fan. I’d watch if it was on someone else’s TV, but my interest was never really piqued. Then we moved to Boise, and I got caught up in the culture of it all. Once I caught the bug, my oldest son soon followed, and then before I knew it, we became a whole football family! I even chose News- letter Pro’s old color scheme based heavily on BSU’s colors. New hires have laughed and rolled their eyes a bit when hearing about it, but I think there’s so much business sense that can be learned from watching foot- ball and seeing how each team perseveres and learns. The best teams all have the best plays, and those plays are things we can use in order to get ahead. Football Hack #1: Teamwork makes the dream work. All right, so it’s a cliche. But it wouldn’t be repeated so often if it weren’t true. Defense is just as important as offense. The quarterback can’t take on the weight of the Super Bowl by himself, no matter how good he is. (See Patrick Mahomes in the last Super Bowl.) It takes collaboration to go the distance. I’ve spoken before about how hard it was for me to let go of some tasks when Newsletter Pro started to scale fast . I had to hire new talent to come in, write, and design, and I was a terrible “back-seat driver.” I would often let my new employees spend hours work- ing on a task, only to come in and redo it myself later. This became bad for morale, and I wasted money and time feeling convinced that no one else could do the job quite like I could. When my team finally convinced me
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