son to fit a position. But you can’t train culture into them, and you can’t train vision.” Unfortunately, too many business owners out there feel this pain. After all, if you can afford to bring someone in to fulfill a dire need in the busi- ness, why not just make it happen? It’s Critical to Hire to the Vision Lisa shifted their hiring process to include a detailed job description, digging deep into what is required for the role both culturally and function- ally. These robust job descriptions serve as a road map for success in the role and make it easier to measure the expectations for the role against the applicant’s real-world experience. But most im- portantly, it ensures that those aligned with the company’s vision are the ones applying for the role — saving time and reducing the risk of hiring the wrong person. By measuring all of their hiring needs against the vision of the company and organizing the work to ensure that hires were onboarded in the order that best served the needs of the organization, the leadership of CleanCorp was freed up to work on their business strategically and do less of the day- to-day operations. Are you ready to get out of the weeds by imple- menting the Elite Business Growth Method in your business? Scan the QR code or visit GrowWith Elite.com , where you can access free resources to help your business grow.
Out of Weeds on to Get More Freedom By Brett Gilliland, CEO of Elite Entrepreneurs
Infusionsoft Ultimate Marketer and Small Busi- ness ICON award winner. During our interview, we discussed how she powerfully shifted their hiring process to be aligned to their vision as a result of learning the Elite Business Growth Method. After attending one of our Elite events, CleanCorp more than quadrupled in revenue from $700,000 to $3.2 million over the course of two years. Don’t Rush the Hire In her role as the CEO, Lisa recognized that she and her husband were navigating tremendous growth by continuing to do everything themselves. As a family business, they knew they had to make a shift in how they managed their finances and grew their team. They recognized gaps in their team that needed to be filled, but Lisa admits they jumped the gun with their hiring decisions. They hired a general manager who was not a culture fit. It was a tough and expensive lesson to learn and one they may have taken on too early. “When moving through growth phases, it is really important to know who you need on the team, and when,” Lisa shares. “Now, we hire for vision; we hire for fit. In most cases, you can train the right per-
Brett Gilliland is the CEO of Elite Entrepreneurs, a company that spun off from Keap in 2018, specializing in giving $1 million-plus business owners the knowledge, processes, and tools to grow to $10 million and beyond. Brett spent 10 years helping Infusionsoft grow from seven figures in revenue to over $100 million.
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