HOUSINGNEWS REPORT
MY TAKE
Bringing together like-minded people, whether they’re 25 or 85, and giving them spaces to connect, whether that’s at a local coffee shop, a morning stroll with the dog along tree-lined walking trails or at the neighborhood mailboxes. It’s about creating a place where people are re-defining the traditional definition of “family” to include friends and neighbors. The result is one way we at Charter are reimagining America one neighborhood at a time, offering the new lifestyles people desire, and shattering the typical notion of the 1950s suburbs. Regardless if they check the millennial or boomer box, or anything in between, today’s homebuyers want diverse neighborhoods, opportunities to connect and be a part of something bigger than themselves, and authentic spaces that encourage an active lifestyle. In The Great American Neighborhood®, this is what they get. Homebuyers are looking for a place to live that’s more than just an address; one that offers them the opportunity to shop, play, work and connect with their neighbors.”
Neighborhoods that don’t discriminate by age
as active participants in their children and grandchildren’s lives. Rather than relying on a limited number of nearly identical home plans that target a specific income group and lifestyle, we found that people want neighborhoods that include townhomes, traditional single-family homes, and first-floor living at various price points, so neighbors with different lifestyles all have an opportunity to live on the same street. This gave us the opportunity to pioneer a new kind of neighborhood for people of all ages to live together and foster more natural connections. A neighborhood that offers an authentic alternative with spaces designed for the way people want to live, with more interesting architecture and optional recreational opportunities. In a Charter neighborhood it’s not unusual to see a first-floor maintenance free home on the same block as a two-story single family home where the homeowners maintain their own yards.
Over the past 10 years, the team at Charter brought all of this together to form the idea of The Great American Neighborhood®, a way to create novel places that are a thoughtful alternative to the norm, engaging people and leaving an enduring legacy. These places span demographics and age groups in a way that’s unique to this industry and fit the niche of both the millennial and boomer demographics. Homebuyers are looking for a place to live that’s more than just an address; one that offers them the opportunity to shop, play, work and connect with their neighbors. Our ultimate goal with The Great American Neighborhood® is to set a new standard for what neighborhoods live and look like in the suburbs. Neighborhoods that attract people who believe that age is truly just a number. Neighborhoods that are more about lifestyle than life stage.
ATTOM Data Solutions • P10
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