PRACTICE MARKETING NEWSLETTER
NOVEMBER MMXXIV
HOW YOUR PT CLINIC CAN OVERCOME REIMBURSEMENT CUTS IN 2025 THIS IS WAR
Attention PTs: Medicare cuts are on the horizon…AGAIN!
However, as a practice owner, you can’t let your practice goals be stopped by these outside factors. Keep your eyes on the finish line, not the hurdle. You have options to overcome this challenge. Here are 3 key actions you need to take in order to overcome reimbursement challenges and chart your way to making your practice way more profitable! STEP 1: MAXIMIZE YOUR EFFICIENCY. To make your practice more profitable, you have to keep your practice full of patients. All. The. Time. Your therapists should rarely have a hole in their schedule, and it should be easily filled with people waiting to get on it. If you have a rockstar Patient Care Coordinator at the front desk who can control patient scheduling, then you have a very profitable practice. But if your front desk is not well trained, your practice will struggle with a high cancellation rate. Hundreds of thousands of dollars are lost at the front desk if this is not tightly managed. I highly recommend Dee Bills with Front Office Guru ( www.frontofficeguru.com ) to help you train your front desk staff correctly and increase your patient arrival rate to 96% or higher.
It’s A Vicious Game—But You Have the Power to Fight Back
The Proposed 2025 Medicare Physician Fee Schedule had some wins for the PT industry, including…
Breakthrough on PTA general supervision
Relief from burdensome plan of care requirements
But once again, the CMS has proposed a cut in the conversion factor, one of the elements used in calculating final payments for various CPT codes. This time around, we’ll see a 2.8% decrease in the conversion factor in 2025. This is just part of a vicious game that has been played for the last 2 decades between HHS, Medicare, and providers. It’s led to…
Reimbursement that has not kept pace with inflation
Draconian, cost-cutting measures that strain your ability to deliver the quality of care you want and have the profitable practice you deserve.
(Open to learn Steps 2 and 3….)
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