Market Leader Extra Intermediate Practice File

1 unit

Brands

vocabulary

Use the clues to complete the crossword puzzle. Across 2 Something that is

A

does not cost a lot to buy or use. (11)

4 An

brand is one that people think will give them a higher position

in society. (12)

7 A

product has no defects. (4-4)

8 A

product is attractive and fashionable. (7)

9 If you say that something is a

product, you think it is very good. (4)

11 

goods are expensive and intended to appeal to people in a high

social class. (8)

Down 1 A

classic

product is one that has been popular for a very long time. (7)

3 If a product is

, it is worth the price you pay for it. (5, 3, 5)

5 If something is

, you can trust it or depend on it. (8)

6 A

brand is not affected by changes in fashion. (8)

8 A

product is fashionable and exciting. (4)

10 If you say that something is

, you think it is enjoyable. (3)

1

2

3

C L A

6

4

5

S S I C

7

8

9

10

11

Complete the word partnerships with brand, product o r market . 1 brand loyalty 2 challenger 3 endorsement 4 stretching 5 lifecycle 6 share

B

4

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