Donald Brown Automotive March 2019

Breaking Through the TV Terminology 4K, HDR, AND OLED DEFINED

HDR High Dynamic Range, or HDR, is a type of image processing.When an image is processed, HDR is used to increase or decrease the luminosity of the image. It means bright whites, deeper blacks, and improved colors overall. It’s been used in photography for decades and in video since the 1990s. Most 4K TVs have built-in HDR processing, resulting in better color quality, which translates to better image quality overall. OLED Short for organic light-emitting diode, OLEDTVs feature a microscopically thin layer of an organic compound that emits light when an electric current is introduced.Typical LEDTVs rely on a backlight in order to produce a lit, visible image.These backlights take up space, resulting in a thicker TV.The major advantage of OLED TVs is they are incredibly thin and light, and they produce deeper blacks for an improved color and image quality.

4K The TV buzzword “4K” has replaced “HDTV” and “1080p” as the go-to marketing term. In short, it’s a reference to the number of pixels on the screen. Standard high-definition TVs (1080p) have a vertical resolution of 1,080 pixels and a horizontal resolution of 1,920. Here’s where it gets weird. 4KTVs have a vertical resolution of 2,160 pixels with a horizontal resolution of 3,840. Marketers decided to swap the vertical resolution as their reference point with the horizontal resolution, because higher numbers are more impressive, right? But 4KTVs seem to fall short of the moniker. Regardless, these TVs have improved color and image quality over standard HD, but you have to have devices — such as the PlayStation 4 Pro or a Blu-ray player — or services that output in 4K to take advantage of the boost in pixels.

When you shop for a newTV these days, you’re greeted with a bevy of acronyms and numbers — marketing terms you can’t make sense of.These are terms like 4K, HDR, and OLED, just to name a few.TV makers leave it up to you to figure out what these terms mean.Well, look no further. We’re going to cut through the marketing speak and get to the point. Here’s what today’s popular TV marketing terms really mean.

The Mythical History of the Ferrari 250 GTO How It Became the World’s Most Desired Vehicle

If you look at a list of the most expensive cars ever sold at auction, you’ll find many of the most iconic brands in automotive history: Mercedes-Benz, Aston Martin, McLaren, Jaguar, and more. Ferrari, however, shows up far more frequently than any of its competitors. Of the 10 biggest-ticket vehicles to come off the auction block, six sport the famous prancing horse badge. Even more astonishing is that a single model, the Ferrari 250 GTO, holds the top two spots. How did the 250 GTO become the most desirable production vehicle ever made? It starts with scarcity. From 1962–1964, Ferrari produced only 36 250 GTOs. The two-door sports car, which boasts a massive V-12 engine, has both style and performance in spades, which is a combination every collector desires. Popular Mechanics went so far as to proclaim the 250 GTO to be the Hottest Car of All Time.

a 250 GTO sold for $38 million. Last year, another garnered $48 million. A third sold in a private sale for upward of $70 million. Needless to say, we won’t have a 250 GTO in our garage anytime soon — but that won’t stop us from dreaming.

250 GTO coming to market is an event. Over the years, it’s become the Holy Grail for car enthusiasts. Simply seeing one in person — let alone having the chance to drive or own one — is on the bucket list for many. The above factors add up to prices so sky-high you may experience vicarious altitude sickness. In 2014,

With so few produced and even fewer still maintained, the mere announcement of a

2 Brown’s Parts &Automotive, Inc. •

Published byThe Newsletter Pro •

Made with FlippingBook - professional solution for displaying marketing and sales documents online