FINAT Benchmarks Europe’s Label Industry
Classified Advertising
FINAT, the international association for the label in- dustry, just published the fifth edition of its half-year- ly FINAT Radar, an industry trends report and analysis covering the European narrow-web market. FINAT Radar is based on an extensive online survey carried out among FINAT converter members in Eu- rope and members of the affiliated European national label print associations, and on FINAT’s regularly up- dated labelstock statistics. Jules Lejeune, FINAT MD, presenting highlights from this new issue of RADAR during the association’s recent European Label Forum in Amsterdam, was able to confirm that the in- dustry as a whole continues to enjoy ‘buoyant growth’ at around 5 percent — well above European GDP — with label converting companies increasing their sales revenues on average by more than 8 per- cent in 2015. End Use Changes In response to a changing profile in end user/brand owner demand, average run lengths reduced signifi- cantly. With multi-versioning, multi-language, and multi-location labelling operations, plus a current re- quirement for ‘fast to market’ product introductions and special editions/personalization, end-user compa- nies now often specify ‘just in time’ label deliveries — so print runs are naturally contracting.This is true for both conventional analog and digital label print. As a result, analog print runs have reduced by an av- erage 22 percent, and digital print runs by 12 per- cent, with the beverage, health and beauty, and consumer durables segments showing the sharpest declines. “In the complex mix of traditional, hybrid, and digi- tal print technologies which now characterize our in- dustry”, said Lejeune, “current research shows that nearly one third of survey participants intend to in- vest in digital label presses in the next six months — for the first time overtaking printers’ commitment to buying conventional presses. Many FINAT member companies are now additionally investing in alterna- tive product decoration technologies such as shrink- and stretch-sleeve, in-mould labels, and even flexible pouches.” Geographically, while Europe’s ‘top ten’ label mar- kets continue to account for 75 percent of total label consumption, east European markets, particularly Poland,Turkey, and Russia are visibly increasing their share. In terms of end-use markets, pharmaceuticals, health and beauty care, and food labelling were the strongest performers in 2015.
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18 September 5, 2016 Flexo Market News
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