MOBILE COACHING | DREAM JOB MATCHING | CAREER PLACEMENT Good Me, Better Me, Best Me
ALL ON PURPOSE
OVERVIEW DECK
OVERVIEW
Good Me - Better Me - Best Me is a self-guided, digital coaching solution that aims to revolutionize the career and personal development space by reimagining how people pursue purpose and bring it to career defining events including job search, promotions and leadership growth.
Good Me - Better Me - Best Me
job vacancies, 5m more since pre-Covid 15m Zip Recruiter, 2021
The Job Search Space is Begging for a New Approach
Americans plan to change jobs post-pandemic 1 in 4 Prudential (Morning Consult), 2021
Except now people don't just want jobs. They want careers. They want a calling. But what is certain and growing increasingly so by the month, there is high movement in the job market. And even moreso as you consider our movement towards a gig economy. COVID-19 has accelerated Americans’ longing for more meaningful, engaging work. The percentage of engaged employees - those who are highly involved in, enthusiastic about and committed to their work and workplace - has dropped back to just slightly above the pre-COVID-19 rate of 35%.
of Americans are “not engaged”, or are psychologically unnattached to their jobs 51% Gallup, 2021
Current Challenges
Talent Acquisition is Broken Companies don't hire for passion and strengths in a role. They hire for qualifications and availability. These drive lagging indicators of engagement, retention and suboptimal business performance. Engagement is Consistently Mediocre Gallup estimates that 1/3 of the workforce is engaged and fully dialed in to their role, another 1/3 are functional but simply doing a job to collect and check and provide for themselves/their family and the final 1/3 are looking for the next opportunity to do something else.
Individualized Coaching is Expensive Coaching is expensive to make available at certain levels and di icult to make accessible to wide variations or people and roles.
One-on-one coaching (Individual / Leadership / Business) 6 mos., Weekly 60 - 90 min. sessions
Find Your Forte (1 mo.) Assessments & Diagnostics with debriefs
1
Compose Your Masterpiece (1 mo.) Purpose Discovery / A irmation | Determine Vision with Goals and Action Items
2
Current Program Framework: Finding Your Forte Finding Your Forte makes it easy for anyone to discover or amplify their purpose, empowering the natural success we are all gi ed to have. We have taken the proven success of Finding Your Forte and digitized it to connect to integrate learning management, algorithmic job searching and leadership development to create Good Me, Better Me, Best Me .
Play Your Crescendo (1 - 4 mos.) • Option to move to bi-weekly sessions • Execution of plan with coaching, Connect to Resources and Experts
3
Peer Group Coaching 2 - 6 mos., 5 - 8 participants, Weekly 60 - 90 min. sessions
Find Your Forte (Sessions 1 & 2) Assessments & Diagnostics with debriefs
1
Compose Your Masterpiece (Sessions 3 & 4) Purpose Discovery / A irmation | Determine Vision with Goals and Action Items
2
Play Your Crescendo (Sessions 5+) Execution of plan with coaching, Connect to Resources and Experts
3
I have more than just an under- standing of my business and what I’d like to do with it. I know why I’m” doing it.” Crystal Davis Coaching I discovered my talent for lead- ership, that I like to lead initia- tives... He continued to encourage me to this day. Tia Arzu Corporate Counsel, Google Through working with Reggie, my sense of professional fulfill- ment and confirmation that I am in working in the right arena, where a lot of my key strengths are utilized on a daily basis, has certainly im- proved. It also demonstrated to me the importance of setting time aside to think about what I want in my career and how I could improve it on a regular basis.”
Patrons found success both in their careers, businesses, and personal lives SUCCESS STORIES
He helped me find a new career path and gave me the focus to start pursuing clients... He’s been a con- stant point of reference.” EK Carpenter Consulting
Before working with Reggie, I never thought of myself as a leader. I soon discovered I had great leadership potential. The pro- gram pushes you to avoid putting limits on yourself and to think bigger about your career.” Marlene Parker Atlanta Public Schools
Now I’m clear about how I can o er my passions and skill set to the world. I’m creating a great action plan to do just that.” Veronica Maxam Findly
Your Crescendo first helped me connect with a broader purpose for myself. I had to put formality aside and open myself to the experience of finding my purpose.” Rodney Jordan Gates Foundation In every ‘tough love’ conversa- tion we had... I could tell Reggie was achieving his life purpose, too. Working with him was certainly worth all the time and energy.” Tracy McCant The Coca-Cola Company
Reggie helped me discover my potential and guided me in the right direction. Post-program, that cloudiness has been removed.”
This experience was amazing. I was able to deeply reflect on who I really am, while also making con- nections between my strengths, passions, and motivations.”
Keasha Copeland Atlanta Public Schools
Patka Ward Perficient (at AT&T)
Peer Group Coaching Participant
How it Works Finding Your Forte begins with a series of assessments and diagnostics designed to create an inventory of a person's most optimizable gi s. We then take those insights into a purpose discovery experience and cast a vision of what that looks like THINK BIG (long-term) career wise, and START SMALL (short term). This we support with visions, goals and action items that might include job performance, new role transitions, promotion pursuit, etc.
USER FLOW User Journey High Level
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THE THREE COMPONENTS:
How it Works & Scalability Challenges Creating a New Growth Experience
THE CONCEPT Bringing together the best of career coaching and job seeking
Through an interactive experience, users will be guided through a proprietary process of self-discovery and a irmation, purpose discovery, vision casting and business/career planning, merging the best qualities of existing networks into a cleaner, user-driven experience.
Career & jobs feed
Good Me, Better Me, Best Me
Similar to LinkedIn , explore a job feed driven by AI and proprietary algorithms which streamline job matching.
Modular learning
Similar to Udemy , be guided through a customized, step-by-step coaching program.
Opportunity Matching Similar to eHarmony , discover jobs that are likely to be a high “match” for your skills, goals, and other personal criteria.
Sourced job board
Similar to Indeed.com , explore in one central location job opportunities listed across the internet quickly from within the app.
Finding Your Forte prescribes a series of modules and tasks to complete to develop your strategy, plan and begin execution. Your unique goals (based on your path) Customized automatically: Action items, custom plans, option to video with coach, weekly reminders, notifica- tions of friends’ progress - Vision snapshots, goals, and action items: Plan your growth with a self-paced, personalized feed designed to help you build a strategy forward PLAN
DESIGNED FOR ENGAGEMENT:
— Weekly reminders — Virtual coaching sessions — Coaching Vignette Videos with micropayments per views — Trickle of High Match Career Opportunities
GOALS
TASKS
CHALLENGES
CONTENT
CURATED JOB OPENINGS
GMBMBM is built on an algorithmic analytics engine to filter and priori- tize jobs that maximize a persons' career criteria, purpose, strengths, passions, motivations and of course, experience and qualifications. The algorithm will continue to learn, grow and evolve in constant pur- suit of proposing the ultimate dream job for each user. See only the best job matches for you, filtered to meet your goals and needs for growth EXECUTE
ROLE C-Level
Company Match 97 %
Candidate Match 94 %
EXPERIENCE 7 years
SKILLS
The Existing Market and Golden Opportunity Career & Personal Development
9 out of 10
Finding meaning in our work is important, but job boards with text-heavy descriptions and strenuous interview processes make finding the truly aligned opportunities something of a elusive goal. But the labor market is highly fluid. In this year alone, x235622 number of jobs will be needed, y30575 number of job seekers and z2672 of hires will be made. Finding Your Forte will make purpose-aligned career building a tangible process, putting fulfillment in users' hands. COVID-19’s impact on work and life balance is driving shifts in what people demand of their careers MARKET OPPORTUNITY
people are willing to earn less money to do more meaningful work
Harvard Business Review, 2018
Americans “always” or “sometimes” worked remote during the pandemic 92m
Gallup, 2021
The amount of time 13% of American job seekers spend looking for a new job 7+ mos.
Zety, 2021
Meet Reggie Hammond Reggie became a career coach 10 years ago when he launched Your Crescendo to connect leaders and talent their purpose through their business and careers. But the truth is, Reggie has spend the duration of his career mentoring, coaching and proactively guiding others. Having started this work as a management consulting at Accenture where he mentored and coached both consulting colleagues and his corporate clients, he developed a reputation as an ally that was 'in it' with his co-workers as he honed his methodologies and approach. He then successfully launched a new location of a boutique firm that only existed in its original geography location into a new geography market. He grew that practice until the firm was acquired. In both consulting experiences, he voluntarily assumed and was responsible for recruiting / talent acquisition / hiring as a part of his performance expectations At the intersection of this career coaching, hiring executive and change agent is where he was inspired to bridge the divides between gi ed talent and dream jobs. During his time in these roles he has developed deep professional networks among business professionals (consulting clients and colleagues) and Fortune 500 executives, both in lines of business and in HR / talent development and acquisition leaders. A friend o en joking calls him 'Name that Contact' because anyone can call him up, name a company, and Reggie is able to name a contact there.
GROWTH ROADMAP
We’re developing the first flexible virtual coaching marketplace Our THINK BIG is a talent development platform for the entire working population with many options of coaches, learning providers, coaching video vignettes, with transactions for each.
NOW
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16 MO.
Proof of Concept
Prototype
Pilot
Revise
Redeploy for Phase 1
Our businesses, careers, teams, and the organizations we serve are at their best when we serve our purpose. Our greatest challenge is that most don’t make knowing that purpose a priority.
Reggie Hammond Founder and Managing Partner, Your Cresendo
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