Westcoast Chiropractic Experts - March 2020

March 2020

Adventures in Reading

The Value of a Good Book

In particular, I really enjoyed reading James Clear’s “Atomic Habits.” Clear pitches the idea that our habits and tendencies are rooted at an atomic level, and in order to change our habits, we have to believe and act toward our goals from a cellular level. To find success at the gym, you have to believe you’re the kind of person who goes to the gym. To learn a new language, you have to begin living like someone who is bilingual. It’s a powerful perspective at letting your habits take root. The other genre I generally enjoy could be morbid or fascinating for you, depending on where you fall. When I’m not learning about leadership, I tend to choose books on true crime. I’m truly fascinated by the dark side of humanity and understanding the details of stories that are so crazy you cannot make them up. It’s far more interesting than any piece of fiction I can read. At the time of writing this, I’m reading “Call Me God: The Untold Story of the D.C. Sniper.” If you’re unfamiliar, the D.C. Sniper case follows the story of two men who senselessly murdered innocent people running errands and terrorized Washington D.C., Maryland, and Virginia. It’s an interesting case because the book details an adult’s influence on a young child, and in it, the adult convinces him to do some pretty horrendous stuff. I can’t help but think about the power we have over

My wife and I stepped through a minefield in parenting recently. Our eldest son was reading a book that’s become a rite of passage for many kids over the years: “Old Yeller” by Fred Gipson. For many kids, this book is an emotional roller coaster full of harsh life lessons. But for our eldest son, who wears his heart on his sleeve and is fiercely kind-hearted, this story rocked him. My wife and I waited on pins and needles for him to get to the end of the book, and it was every bit as heartbreaking as we expected. I’ll admit that the book was far harsher than I remember the movie being. I can remember the gut-wrenching feeling of reading about Old Yeller’s heroic antics and ultimate sacrifice, but Disney surprisingly does a good job of making the story cheerier than Gipson did. Regardless, I’m just glad this story hasn’t turned our son off from reading. We encourage our boys to read when they can. I’m even proud to say that my younger son is excellent at reading! He does a great job of sounding out the words and breezes through books. It’s very cool to watch your kids’ personalities unfold before you like this. As for my personal bookshelf, I typically gravitate toward two genres. I believe self-help and leadership books can help you answer interesting questions about yourself and offer fresh perspectives.

other humans and how completely horrible people use this power for terrible actions. It’s very intriguing, but I also understand where some people have limits and reservations. But I think that’s the power of reading. It’s an escape and a chance for us to learn more about ourselves and the world around us. While we may be listening from the comfort of our car or curled up on the couch, we’re introduced to worlds beyond our imagination. Whether it’s "Old Yeller" or the tragic story of the D.C. Sniper, we learn a little bit about ourselves every time we read. If you have any books for me to check out, let me know! I’m always looking for ways to expand my bookshelf.

–Dr. Josh Satterlee 1


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What Is ‘Decentralization’ and How Will It Change Social Media? BREAKING DOWN FACEBOOK

IS EMAIL CLUTTER DRAGGING YOU DOWN? Improve Productivity by Cleaning Up Your Inbox

Nowadays, getting locked out of your Facebook account often means losing access to your Spotify, Tinder, or any of the other sites you can sign into through Facebook. The amount of personal data social media has access to grows all the time, and it can affect your private and professional network. Thankfully, a few tech CEOs, such as Facebook’s Mark Zuckerberg and Twitter’s Jack Dorsey, believe social media decentralization could give users greater control over their personal information. Social media decentralization was once a pipe dream for activists, but Dorsey has recently revealed his hopes for redesigning his social media software to put the power back in the users’ hands. Zuckerberg also admitted in a Harvard interview that decentralized software is “quite attractive.” Currently, Facebook and Twitter live in relative anarchy. Their sheer size makes them nearly impossible to audit or manage, which makes falsified information and propaganda infamously easy to pass around. This anarchy also makes it much easier to conceal illegal activity. In an age where identity theft, financial fraud, and selling user information are more digital than ever, it’s important that users and businesses alike have full confidence in the security of their online pages where clients interact with them — especially if information, goods, or services are exchanged. A decentralized system could split the massive, unregulated wilderness of Facebook and Twitter into user-managed “neighborhoods.” Rather than relying on one centralized server that holds over 2.45 billion users, businesses and individuals could host their information on their own computer. This would give businesses and individuals much greater control over their information and how they share it. That’s not to say there aren’t risks associated with decentralization. If unprepared, private hosts could be left defenseless against hackers. Some critics even suggest that a push to decentralize could just be an attempt by Twitter and Facebook to dodge responsibility by moving data off of their own servers.

Do you cringe every time you open your email, preparing yourself for a barrage of unanswered messages? If so, then it’s time to take tidying up your inbox more seriously because poor organization results in far worse problems than simply missing out on happy hours with coworkers. According to psychology professor Susan Krauss Whitbourne, mental and physical clutter can impede productivity. It may also have long-term effects on our ability to process information. One University of Toronto researcher has even found evidence that mental clutter may worsen age-related memory loss. Since most people can cite their digital inbox as a source of stress, starting there is a big step toward organizing your mind and your life. Plus, you can declutter it in just one hour by following these steps. 1. Sweep away the junk. Begin by going through your emails from oldest to newest and deleting anything you know you won’t need. When you see an email you want to delete, search to find others from that sender — it’s likely there are multiple you can trash right away. 2. Categorize necessary messages. Create folders to organize the remaining emails. You might use a time-based system, like “First Quarter of 2020,” or descriptive names, like “Receipts” and “Current Projects.” Choose a system that works for your personal preferences. 3. Respond to urgent emails. Have unanswered emails that can’t be filed away? Use the two-minute rule: Immediately respond to anything that will take less than two minutes to answer. For the ones that need more effort, put them on your to-do list and schedule a time on your calendar to respond. 4. Maintain a healthy email habit. Now that your inbox is in a manageable state, develop habits to keep it that way. Check your inbox when you get to work and follow the steps above. Once a week, set aside a few minutes to sort through and organize anything you missed. The more time you devote to decluttering your email first thing, the more time you’ll have to accomplish bigger and more important goals.

While decentralization offers solutions to some the problems of social media, it’s

an approach that requires cautious implementation. Only time will tell if decentralization’s benefits outweigh its risks.



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Is That Picture Worth $1,000? How to Avoid Copyright Infringement for Your Business

or guarantee the image’s use as-is without further alteration. In other instances, ask the photographer, designer, or artist for permission to use the image and agree to include a watermark or a link to their website. Find and use free images instead. Several websites, such as Pexels, Pixabay, and Morguefile, provide hundreds of photos for businesses to use for free and without worry of copyright infringement. Creative Commons is also a great resource to consult. This nonprofit provides free licenses and tools that make copyright material easy to understand. You may need to meet some agreements under a Creative Commons license, but afterwards, you can access and use numerous photos.

We’ve all heard the saying, “A picture is worth a thousand words,” and for businesses, this is especially true. Images used on a website and in marketing materials contribute to a specific vision and encourage customers to buy into a service or product. However, obtaining and using those images requires much more than a quick search on Google. To make the biggest splash while avoiding heavy penalties that can tank your business, follow these tips when searching for images. Presume all images are protected by copyright. Never assume that an image you find while browsing the internet is free to use. It may be easy to download one you like and use it on your website, social media account, or blog, but it can have devastating consequences. Someone who wrongfully uses copyright material worth at least $2,500 may face up to five years in prison and up to $250,000 in fines according to federal statute. Play it safe by assuming every image or photograph you find online is protected by copyright law. Always ask permission for use. Even if an image isn’t under copyright, you still might not have permission to use it. Find the source of the image, and inquire about using it for your own business. The image itself may have certain conditions you need to meet before you can use it. For instance, a licensing agreement may require you to pay a fee, give credit to the original creator, HAVE A Laugh




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Inside This Edition


Dr. Josh Satterlee Shares His Reading Habits


‘Decentralization’ in Social Media

Productivity Lagging? Check Your Inbox! Avoiding Copyright Infringement for Your Business


Have a Laugh


The Science Behind Gut Feelings

Heads or Tails? The Scientifically Smarter Way to Make Business Decisions

about it. If you make a conscious decision that agrees with the subconscious solution of your basal ganglia, your brain gives off a subtle reward. The decision doesn’t have to be logical to feel right — that’s your gut feeling. However, if the conscious and subconscious parts of your brain don’t agree, your insula detects the discrepancy and registers a threat. It’s the “I have a bad feeling about this” response. Fabritius and Hagemann note that gut feelings “represent the most efficient use of your accumulated experience.” According to the authors, flipping a coin is the best way to really listen to your basal ganglia and insula. Your subconscious brain has already made a decision; flipping a coin helps you test your intuition about each option.

You have two options in front of you. They both sound great, are backed by research, and could transform your business for the better, but you can only choose one. Which do you commit to? When you’re faced with two equally worthwhile options, science says the best way to make a decision is to flip a coin. When you flip a coin, you’re not really leaving the decision up to chance; you’re actually calling on your intuition to guide you. The practice is often regarded as unscientific, but there’s a lot of research to support making intuitive decisions. Friederike Fabritius and Hans W. Hagemann, authors of “The Leading Brain: Neuroscience Hacks to Work Smarter, Better, Happier,” explain how we develop that “gut feeling.” Intuitive decisions are driven by two structures in your brain: the basal ganglia and the insula. The basal ganglia are connected to movement and building habits. The insula, part of the cerebral cortex, becomes engaged when you experience pain, feel love, listen to music, or even enjoy a piece of chocolate. Neuroscientists believe the insula is responsible for self-awareness, particularly for recognizing changes in your body.

If the coin lands on heads and you feel relieved, then heads is the right choice. However, if the

coin lands on tails and you’re uncertain or want to flip again, then that’s your intuition saying the other option is the better choice. So, the next time you’re caught in a pickle, grab the nearest quarter and put your intuition to the test.

When you have to solve a problem, your basal ganglia start working on a solution, even if you aren’t consciously thinking



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